Date-wise News
NEW YORK (AdAge.com) -- As Yahoo faces increasing pressure from an unsolicited Microsoft takeover bid and a volatile stock market, it's turning to an old-media ally: newspapers. Despite the uncertainty over its future, Yahoo and its newspaper consortium are betting on a new ad platform the portal is set to announce today.
exchange4media Staff Apr 7, 2008 8:14 AM
Indian Oil Corporation (IOC), the largest domestic oil marketing company in the country, is planning to invest Rs 800 crore during the financial year 2009 to expand and modernise its petrol stations, according to a top company executive.
exchange4media Staff Apr 7, 2008 8:11 AM
Innovative ad layouts in print increased by 3 per cent in 2007 as compared to 2006. Figured Outlined was the most preferred innovative ad layout in print during 2007. Telecom Products sector accounted for 40 per cent share of overall Innovative ad layouts used in print. Publications/Books category had used maximum number of innovative shapes in 2007.
exchange4media Staff Apr 7, 2008 8:09 AM
NewsX, the English news channel from INX News Pvt Ltd, which was soft-launched on March 27, 2008, will soon be available on DTH too. Starting April 14, NewsX would be available on Tata Sky.
exchange4media Staff Apr 7, 2008 8:08 AM
Creative ideas have no boundaries, they can strike anytime, and to anybody and at any place. A great idea can give brands the required impetus to explore new heights. This was what Steven Gatfield, CEO, Lowe Worldwide, had to share in his session at GoaFest 2008.
Rishi Vora Apr 7, 2008 8:07 AM
Day three at GoaFest 2008 saw some more international advertising experts share their gyan and gumption. And amid all the fun and frolic, they managed to capture the audience’s attention. On such expert was Shiela Byfield, Global Director-Insights, Mindshare Worldwide, who talked about the ‘Bluring Effect’ of the media landscape as a trend happening across the world.
Rishi Vora Apr 7, 2008 8:05 AM
Generosity, good communication and free love – Craig Davis, Chief Creative Officer, JWT Worldwide, seemed to be influenced by the hippie commune in Goa. According to Davis, advertising has become less generous in the past few years, taking far more than what it has given in return.
exchange4media Staff Apr 7, 2008 8:04 AM
The Gunn Report has ranked India at a high 14th slot in the awards sweepstakes at GoaFest 2008. Releasing the report at the second day of the GoaFest 2008, the head of the Gunn Report, Donald Gunn, said that India’s ranking had gone up by six points compared to last year.
exchange4media Staff Apr 7, 2008 8:03 AM
The dismay over the leaking of the ‘supposed’ Abbys winners list failed to dampen the enthusiasm of the Media Awards that took place at GoaFest 2008 on April 4. There was loud cheering throughout the Awards ceremony, and with two Golds, three Silvers and one Bronze, MindShare cheered the loudest. A close second was Lodestar Universal with five metals.
exchange4media Staff Apr 7, 2008 8:02 AM
Even before the GoaFest 2008 had officially kicked off, the AAAI had an uncalled for ‘situation’ in hand. For the first time in 41 years of the Abby Awards, the list of award winners, or some part of it, was leaked out to the media. This dismayed everyone at the Festival. Industry leaders share their views.
Noor Fathima Warsia Apr 7, 2008 8:01 AM
GoaFest 2008 culminated with the Abby Awards. There was much anticipation and drama leading up to the Abbys this year. As is known, the Abby Awards have done away with the ranking system this year. O&M kept its flag flying high with the maximum 58 metals, followed by Leo Burnett with 37 metals and JWT India with 30 metals.
exchange4media Staff Apr 7, 2008 8:00 AM
