TVS Motors, India's third largest two-wheeler maker, is developing premium motorcycles to take on the likes of Hero Honda Motors and Bajaj Auto, and boost its sagging sales.
Fever FM has appointed recently Alok Kumar Singh as Station Head for Mumbai. Prior to this appointment, Singh was the Station Head of Fever FM Kolkata.
Ogilvy & Mather has announced the launch of the Delhi operations of Meridian Communications. Meridian Delhi will be a 360 agency from inception, and will be headed by Sunil Verma, VP. The agency has already added DLF Pramerica and Unitech to its portfolio.
BIG FM has announced the appointment of Suresh Iyer as Regional Director, South. With over 15 years of experience in media, Iyer will be looking after the entire functioning of the southern region and will be based in Chennai.
Laqshya Digital Media has been roped in as the official indoor media partner by the Calcutta Ad Club to promote its creative excellence awards, the ‘War of Ideas’. The Calcutta Ad Club Awards is one of the oldest and most prestigious national level awards in the country.
STAR has announced the appointment of Sumantra Dutta (popularly known as Sumo) as Country Head – Middle East, Africa and Pakistan. In this newly created position, Dutta will be responsible for spearheading STAR’s business in these three markets. Based in Dubai, he will report to Laureen Ong, Chief Operating Officer of STAR.
Yahoo! India has launched its local information destination, Yahoo! India Local Beta, available at local.yahoo.in. This new offering provides a compelling user experience with relevant local information that impacts users’ daily needs, and is available in Delhi, NCR, Chennai, Mumbai and Bangalore.
RK Swamy BBDO has won the creative duties for Suzuki Motorcycle and My FM. The collective billings from the two businesses are in the region of Rs 60 crore. The incumbent agency for both the accounts is Grey Worldwide.
Maharashtra Times, a leading Marathi daily from The Times of India Group, has launched a monthly health magazine titled ‘Jeevet Sharad Shatam’, on May 31, 2008, priced at Rs 10. The niche magazine is targeted at 40- plus women. The content includes clinical issues related to women and general health remedies.
Ogilvy & Mather India CEO, Pratap Bose, has called it quits after 15 years at the agency. He is moving to the Mudra Group of companies as COO with a wide-ranging mandate.
Yahoo! Inc. and Havas Digital, one of the world's leading interactive agencies, have announced a global partnership that encompasses all operating units within Havas Digital. Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo's technology.
Law & Kenneth has won the creative duties for the Kitply business following a multi-agency pitch. The Rs 10 crore plus business will be jointly serviced by the Kolkata and Mumbai offices of the agency. The media duties are being handled in-house by the company.
The Muthoot Group has announced the appointment of Carat India to handle its media business. This appointment came about following several rounds of meetings and presentations with key executives of The Muthoot Group. P.V. Narayanamoorthy, MD, Carat India, confirmed the development.