With the launch date of July 21 fast approaching, Viacom18’s GEC Colors has increased its media activities to create the right buzz. The channel has lined up an aggressive marketing strategy to support its ‘disruptive and differentiated’ content line-up. Throwing more light on this is Rameet Arora, Marketing Head, Colors.
‘Dream Big’ is the mantra for HP-IPG. And supporting the company in this campaign is none other than Shah Rukh Khan. The campaign focuses on the empowerment of small and medium businesses, in sync with HP’s core philosophy of delivering simple and rewarding technology experiences.
In the wake of a hugely successful first season, the television advertisement rates for the second edition of the Indian Premier League (IPL) are expected to increase by 40 to 50 per cent, say analysts.
Following the success of Seasons 1 and 2 of ‘Jodi No. 1’, a popular reality show for small screen artists, Vijay TV is back with Season 3 of the show. The third season is on air from July 18, 2008 at 8 pm and would be aired Friday to Saturday.
The Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced the keynote speakers and other details of the 15th CASBAA Convention 2008, which will be held in Hong Kong on October 28-30. The theme this year is ‘Subscribe to the Future – All Eyes are on Asia’.
WPP has announced the appointment of John O’Keeffe, former Executive Creative Director of BBH, as Worldwide Creative Director. He will be reporting directly to Sir Martin Sorrell, CEO, WPP. In this new full time role, John O’Keeffe will work with WPP companies globally to help raise creative standards. He will be based in London.
Asia Satellite Telecommunications Company Ltd (AsiaSat) and the Essel Group have signed an agreement for the use of multiple C-Band transponders on AsiaSat 4 for a new digital Headend-in-the-Sky (HITS) delivery platform to distribute pay TV signals to all cable operators, serving millions of cable homes throughout India.
Prabhat Khabar, the leading daily of Ranchi, is expanding into newer mediums with the launch of its FM service, Radio Dhoom, on July 18. Radio Dhoom, which is targeted at youths in the 14-35 age group, is hitting Ranchi airwaves today. The station will play a mix of regional songs in Bhojpuri and Bengali, besides popular Hindi numbers.
141 Sercon has unveiled what it is calling, Asia’s first bouquet of marketing tools – Pulse Suite. These online marketing tools – Market Pulse, Shopper’s Pulse and Event Pulse – operate on easy to understand technology and are aimed at helping brands decipher complex consumer behaviour, drive consumer communication and engagements.
Close on the heels of launching its Hindi news channel Voice of India, Triveni Media Ltd is now gearing up to expand its channel portfolio with a Bengali news channel, VOI Bangla. The channel is slated to be launched by July-end 2008.
CII, which has in the past brought several marketing gurus as part of its Brand Conclave, this year has invited Professor Bernd Schmitt. The CII Brand Conclave, was held in Kolkata on July 17-18, saw Professor Schmitt highlighting the importance of creating ‘experience platforms’ for brands in order to build a greater connect with consumers.
Radio Audience Measurement, the radio listenership service from TAM Media Research, is completing one year of industry service. In keeping with expansion plans, RAM on July 17 announced the launch of its service in the Kolkata market.
Kartik Iyer has been appointed as Managing Director of Carat India. He is taking over from PV Narayanmoorthy. Iyer’s last assignment was to bring in corporate trading company Active International to India.