Media Transasia India Ltd and Dennis Publishing have formed a 50:50 joint venture, Dennis Transasia India Ltd, to launch a new technology online title by the end of this year and three magazine tiles by next year in India.
Virgin Mobile, which has been coming up with some humour-laced ad campaigns, has unveiled its latest multimedia campaign to promote its ‘YoYo’ plan. Conceptualised by Bates the multimedia campaign spans TV, radio, press, outdoors, BTL initiatives, Internet, ground activations and PR.
In a move that has brought cheer to the Zee camp, TDSAT has directed Prasar Bharti to restore signals of three Zee Group channels – Zee Smile, Zee Jagaran and ETC Music – on the DD Direct DTH platform. The next hearing on the case is set for October 13, 2008.
In India, the only sports raking in the moolah is cricket. While there have been flashes in the pan now and then for other sports like hockey, tennis, football, most other sports in India have lagged behind, when compared to cricket. But the scenario is gradually changing, and bringing sports marketing under the scanner, the Indian Sports Marketing Forum 2008 is being held in the Capital on September 12. This event is being organised by the exchange4media Group in association with Indian Sports Equity Foundation.
Vinod G Nair, MD, CleaPublic Relations, is quite candid when he says that in India the PR function is not public relations at all, but only ‘press relations’. And this too is a misnomer, because it is not about relations at all, but is closer to the ‘sales’ function… The truth is that the client or the CEO has no clue whatsoever about what value the function or the corporate communication person can add, he laments.
Hyderabad-based gaming and animation major DQ Entertainment Ltd (DQE) has entered into an agreement with France’s M6 Studio and Method Animation SA for the co-production of a TV series based on the iconic brand ‘Le petit Nicolas’ (Little Nick).
IBD India, a Percept-Hakuhodo company, has recently won the creative duties for two Panasonic brands – Viera and Lumix. The media duties for these two brands would be handled by Percept’s in-house media agency Allied Media Network.
Mutual PR has been appointed as PR agency for Yahoo! India. The agency will serve both Yahoo! India and Yahoo! India R&D.
Kushal Das has put in his papers at IMG India as VP and CFO. He was with IMG for 12 years. Das is joining the International Cricket Council (ICC) as Global CFO from September 15. He will be reporting to Haroon Lorgat, CEO, ICC.
Rahul Dev, a well-known name in Hindi journalism, has been roped in as CEO and Editor-in-Chief for news channel CNEB. CNEB was launched on May 27, 2008, by Complete News & Entertainment Broadcast Pvt Ltd. Amandeep Singh Sran, Chairman of CNEB, had been handling these two roles prior to Dev.
It is party time for the second largest car maker in India. Hyundai, which has completed a decade in India, has announced several special schemes and promotions to celebrate the milestone. The car maker also flagged off a transcontinental i10 Kappa Delhi to Paris Drive on September 10, 2008.
Dubai-based Emirates Airline has assigned its creative duties to O&M. The account size is estimated at well over Rs 10 crore. Euro RSCG is the incumbent agency. MPG is the media agency on the account.
Wockhardt has been one of the most fiercely contested pitches in recent times in Bangalore that saw participation from Lowe, MAA Bozell, Grey and Ogilvy. In what has been termed as ‘a dog-fight’ by a pitch participant, the business has finally been awarded to Ogilvy Bangalore. The size of the business is pegged at Rs 15-20 crore.