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Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content
exchange4media Bangalore Bureau Sep 17, 2024 9:59 AM
NBA is one of a kind non-partisan awards function that seeks to recognise Bengaluru's unsung heroes
exchange4media Bangalore Bureau Feb 12, 2019 8:47 AM
Ananth Narayanan delivered the 38th year Ayaz Peerbhoy Memorial Lecture. He spoke on 'Building disruptive digital brands’
exchange4media Bangalore Bureau Feb 4, 2019 8:41 AM
The test match got 2.3 million impressions and topped the list of top five programmes in sports.
exchange4media Bangalore Bureau Feb 1, 2018 1:15 PM
The channel has designed a robust 360-degree integrated marketing campaign to promote the show
exchange4media Bangalore Bureau Oct 13, 2017 8:38 AM
Reliance Broadcasting Network Ltd (RBNL) has appointed Vishwanath Iyer as Cluster Head for Big FM, Karnataka and Kerala. He will be reporting to Jayant Bhokare, Regional Head, Big Connect (South).
exchange4media Bangalore Bureau Oct 14, 2011 8:59 AM
Royal Meenakshi Mall, a leisure destination located in Bannerghatta Road in Bangalore, has assigned its media duties to ThoughtBox, a full service agency.
exchange4media Bangalore Bureau Apr 1, 2011 9:24 AM
Shailendra Katyal has been roped in as Marketing Head at Lenovo India. He will be responsible for handling the Lenovo master-brand.
exchange4media Bangalore Bureau Mar 18, 2011 9:11 AM
It is learnt that Avik Chattopadhyay, stint as CEO India for Saffron Brand Consultants would end March 31, 2011.
exchange4media Bangalore Bureau Mar 15, 2011 9:02 AM
Xebec has bagged the creative duties of HDFC Credila. There was no formal pitch for the business and Xebec bagged it on the basis of its credentials.
exchange4media Bangalore Bureau Mar 5, 2011 7:23 AM
Bangalore-headquartered marketing analytics company RainMan has appointed analytic veteran CS Krishnakumar (KK) as its Director and Chief Analytics Officer.
exchange4media Bangalore Bureau Mar 2, 2011 7:46 AM
Percept companies in Bangalore have got a new address, thus allowing various divisions of the agency to function under one roof.
exchange4media Bangalore Bureau Feb 23, 2011 7:34 AM
Lintas Media Group (LMG) Bangalore has been assigned the media mandate for Citizen Watches. The win comes on the back of a multi-agency pitch that also saw the participation of incumbent agency Allied Media and Dentsu.
exchange4media Bangalore Bureau Feb 19, 2011 7:07 AM
The American Express Publishing Survey of Affluence & Wealth in America shows India as a top destination for wealthy consumers in America.
exchange4media Bangalore Bureau Feb 11, 2011 5:38 PM
RK Arora has joined BAG Network as Chief Executive Officer of broadcasting initiatives.
exchange4media Bangalore Bureau Jan 25, 2011 8:13 AM
Happy Creative Services has bagged the creative duties of Papa John’s Pizza, Flipkart.com and Myntra.com.
exchange4media Bangalore Bureau Jan 21, 2011 7:35 AM
MediaVest Worldwide, part of the Starcom MediaVest Group, has been appointed as media partner by Wiwo Mobiles. MediaVest Bangalore will drive the business. The size of the business is estimated to be around Rs 20 crore.
exchange4media Bangalore Bureau Jan 19, 2011 7:36 AM
Man Force Trucks appointed Percept Out of Home their creative mandates to execute the Retail project related to dealer visibility and branding.
exchange4media Bangalore Bureau Jan 19, 2011 7:33 AM
Akshar Peerbhoy, former Vice President of MAA Communications, is now Director - Operations. He has been the driving force behind the agency.
exchange4media Bangalore Bureau Jan 17, 2011 7:13 AM
Ahmedabad-based Ignite Mudra has rebranded Vinsura Wines to give it a distinct identity. The new logo is that of a grape leaf with ‘Vinsura Vineyards’ mentioned under the logo. The branding exercise is an attempt to showcase the company’s maturity and attention to detail.
exchange4media Bangalore Bureau Nov 30, 2010 7:39 AM
Nissan Motors India Pvt Ltd is readying to launch the diesel variant of its ‘made-in-India’ hatchback, Nissan Micra. The diesel variant will be available in India from December 10, 2010. The company has planned a multi-media campaign to support the launch.
exchange4media Bangalore Bureau Nov 26, 2010 7:27 AM
Maruti Suzuki India Limited has won the prestigious MMA Asia Pacific and the Global awards for its digital campaign –‘Sports Sponsorship goes mobile.’ The Awards are given to companies for the best use of mobile media for branding purposes, both in the Asia Pacific region and globally. The award ceremony was held at Los Angeles, USA, last week. This is the first time that any Indian company has been chosen for these prestigious awards at a global level.
exchange4media Bangalore Bureau Nov 23, 2010 9:03 AM
ESPN-STAR Sports (ESS) has appointed Aloke Malik as Managing Director of its India operations for ESPN Software India (ESI). Malik will head the management of ESI, which oversees the distribution, sales and marketing of its multi-media brands. He joins ESI from Idea Cellular.
exchange4media Bangalore Bureau Nov 23, 2010 8:45 AM
ESPN STAR Sports (ESS) has appointed Aloke Malik as the Managing Director of its India operations, ESPN Software India (ESI). He joins ESI from Idea Cellular where he was the Chief Operating Officer of the company’s East Operations. Having worked with leading local and multi-national companies such as ITC Limited, Pepsi, Reliance Retail, Madura Garments and Idea Cellular across India, Aloke brings over 23 years of rich industry experience in general management, marketing, sales and distribution across a wide range of industries and consumer groups and has worked in diverse international markets such as Russia and Bangladesh.
exchange4media Bangalore Bureau Nov 23, 2010 8:13 AM
Integrated brand-comm, a communications consultancy firm, will start Brandware III Edition, a comprehensive eight-weekend brand management course, from November 26, 2010. R Sridhar, CEO, brand-comm, has specially designed this edition for practicing managers.
exchange4media Bangalore Bureau Nov 18, 2010 7:45 AM
Everest Brand Solutions has bagged the creative duties of the new mobile handset brand from the house of music industry giant T-Series. With this, T-Series plans to be a significant player in the mobile handsets market.
exchange4media Bangalore Bureau Nov 11, 2010 7:41 AM
Radio Indigo, Bangalore’s international music destination added to the festive buzz in the city by choosing a young Bangalorean to go and attend the Indian Music Conference in Goa from the 17th to the 20st November 2010.
exchange4media Bangalore Bureau Nov 10, 2010 7:54 AM
Vinod J Nathan has joined the core team of Suvarna TV as National Sales Head. In this role he will be responsible for the entire gamut of sales activities across locations for Suvarna TV and Regional Heads will in turn report to him. He will be based out of Bangalore reporting to Anup Chandrashekharan, Business Head, Suvarna.
exchange4media Bangalore Bureau Oct 29, 2010 8:43 AM
In keeping with the festive spirit of Diwali, Maxus has partnered with Saath Nibhaana Saathiya on Star Plus to promote its client Tanishq. The integration in the programme features the lead protagonists walking into a Tanishq Store to purchase jewellery and the sales person showcasing the wide range of jewellery available at Tanishq.
exchange4media Bangalore Bureau Oct 29, 2010 8:29 AM
The Advertising Club Bangalore has elected Prateek Srivastava, Group President – South, Ogilvy&Mather as its President. The AGM also elected a new team for the Ad Club.
exchange4media Bangalore Bureau Oct 28, 2010 8:29 AM
Agri Gold Food and Farm Products Ltd. (Agri Gold), a subsidiary of Agri Gold Group of companies, has appointed Vertebrand as their strategic brand partner and advisors. As brand advisors, Vertebrand assessed the market, identified the gap and created a scientific and holistic business and brand strategy for Agri Gold.
exchange4media Bangalore Bureau Oct 27, 2010 8:28 AM
Bengaluru International Airport Ltd (BIAL) has embarked on a campaign, called ‘Smile Bengaluru’, that encourages citizens, passengers, employees and the larger travel community to give ideas on what they would like to see at the expanded terminal. “Your airport is expanding. Tell us how you’d like it to be” is the line of the campaign.
exchange4media Bangalore Bureau Sep 29, 2010 7:47 AM
YoungGuns has come out with its list of Top 10 rankings of the most awarded agencies of the past decade. The list recognises the best agencies in the world for emerging and young creatives. Ogilvy Mumbai is the only agency from India to make it to this list and is ranked seventh.
exchange4media Bangalore Bureau Sep 27, 2010 8:14 AM
Nettur Technical Training Foundation (NTTF), a chain of technical training and educational centres with over 10,000 students, has appointed Vertebrand as its strategic advisor and brand partner.
exchange4media Bangalore Bureau Sep 21, 2010 8:43 AM
Paul Writer has launched India’s first community dedicated to B2B marketers at www.paulwriter.com, envisioned as a place that provides the B2B marketing community access to high-quality content, discussion, and research in a single location.
exchange4media Bangalore Bureau Sep 17, 2010 8:11 AM
Elephant Strategy + Design, an independent strategic design outfit, has been on an account winning spree. The agency has added around 10 new clients in recent times, and plans are afoot a presence in South Asia for better alignment with the agency’s client base there.
exchange4media Bangalore Bureau Sep 16, 2010 7:38 AM
To create brand awareness amongst the B class cities and rural market through the online medium, Wynncom Mobiles has launched an online communication campaign ‘Ab Style se karo Social Networking’.
exchange4media Bangalore Bureau Sep 11, 2010 7:39 AM
Percept has restructured its entertainment business in order to bring greater focus, synergy and service offerings. In the revised structure, Percept Entertainment will segregate the Services, Assets and Content businesses to create three distinct verticals.
exchange4media Bangalore Bureau Aug 31, 2010 8:28 AM
iCube, a Bangalore-based mobile handset brand, has appointed Happy Creative Services to handle its advertising duties. The win comes on the back of a multi-agency pitch. The size of the business is estimated in the vicinity of Rs 6-7 crore.
exchange4media Bangalore Bureau Aug 31, 2010 8:05 AM
The Government has appointed Adfactors PR as the communications consultant for Coal India Ltd’s Rs 12,000-crore Initial Public Offer (IPO), which is expected to hit the market in October.
exchange4media Bangalore Bureau Jul 3, 2010 9:05 AM
Radio Indigo has unveiled a unique concept in the Bangalore market, wherein corporates can win free lunch on Fridays, every week. Corporates and offices stand a unique chance to win a free lunch, which includes Biryani, soft drinks, and desserts, courtesy Ammis Biryani.
exchange4media Bangalore Bureau Jun 25, 2010 10:28 AM
Mobile solutions company TELiBrahma has expanded its operations in India by opening new offices in Mumbai and Delhi. This expansion will support TELiBrahma’s ability to offer local sales and support services to its fast growing base of customers and prospects in the region.
exchange4media Bangalore Bureau Jun 12, 2010 8:21 AM
Bangalore-based Brand-comm is gearing up to start the second edition of ‘brandware’, a comprehensive brand management course that will be led by Ramanujam Sridhar. Sridhar has specially designed the second edition to help practicing managers learn newer aspects of branding and also simplify branding for professionals.
exchange4media Bangalore Bureau Jun 9, 2010 8:14 AM
Mobile audio social networking pioneer Bubble Motion has launched the next generation of its popular voice-blogging platform, Bubbly 1.5. The new version integrates social and interactive features, further enhancing the largest and fastest growing voice-blogging service connecting mobile communities through voice.
exchange4media Bangalore Bureau May 21, 2010 8:34 AM
The One Club announced the Gold, Silver and Bronze Pencil winners at the 35th Annual One Show. The awards honored the year’s finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content – and also took a historic look back at 35 years of the finest in advertising. From India, Rediffusion Y&R Mumbai bagged two Silvers for its work for SeventyMM in the Collateral: Posters, P.O.P and In-store- Single category.
exchange4media Bangalore Bureau May 15, 2010 8:53 AM
The One Club announced the Gold, Silver and Bronze Pencil winners at the 35th Annual One Show. The awards honored the year’s finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content – and also took a historic look back at 35 years of the finest in advertising. From India, Rediffusion Y&R Mumbai bagged two Silver for its work for SeventyMM in the Collateral: Posters, P.O.P and In-store- Single category.
exchange4media Bangalore Bureau May 14, 2010 11:30 AM
Worldwide Media Pvt Ltd, the Times Group and BBC Worldwide JV, has launched Home Trends, one of the most widely read architecture and design magazines in the world. Currently in 10 countries, India will be the 11th edition of this magazine. Launching in India as the Home Trends series, the magazine is well poised to meet the demand for a world-class source of reference on Architecture and Design.
exchange4media Bangalore Bureau May 14, 2010 8:49 AM
Vizeum, belonging to Aegis Media Group, has bagged Credila Financial Services, an HDFC Limited Venture. Credila is a leader in the education loan segment and exclusively focused on this area. The company has aggressive growth plans and intends to spend over Rs 10 crore in advertising and brand building.
exchange4media Bangalore Bureau May 11, 2010 8:20 AM
The responsibilities of Tom Gleeson, Vice President, Digital Media, ESPN International, who currently oversees the company’s growing digital businesses in Europe, the Middle East and Africa (EMEA), have been expanded to include oversight of all ESPN digital media efforts outside of the US.
exchange4media Bangalore Bureau May 11, 2010 8:12 AM
Vizeum, belonging to Aegis Media Group, has bagged Credila Financial Services, an HDFC Limited Venture. Credila is a leader in the education loan segment and exclusively focused on this area. The company has aggressive growth plans and intends to spend over Rs.10 cr in advertising and brand building.
exchange4media Bangalore Bureau May 10, 2010 2:17 PM
Suvarna TV is coming up with a new reality show that would be hosted by actor Sudeep. Reality shows are usually associated with elaborate sets and palatial bungalows. Suvarna’s new reality show, titled ‘Pyate Hudigeer, Halli Lifu’, is set in the natural and scenic surroundings of a village.
exchange4media Bangalore Bureau May 8, 2010 10:10 AM
The Institute of Advertising Singapore, in association with The Advertising Club Bombay, will launch APPIES 2010, the leading edge marketing and advertising Congress in Asia Pacific for marketers, advertisers, decision makers, practitioners and business owners. The APPIES 2010 will welcome 1,000 delegates from the Asia Pacific to Singapore on June 3-4, 2010.
exchange4media Bangalore Bureau May 7, 2010 10:59 AM
The Advertising Club Bombay, in association with The Times Group, the official representative of Cannes Festival in India, has undertaken a new initiative of sending a young team of two marketers below the age of 30 years to the Cannes Festival starting from June 20-26, 2010.
exchange4media Bangalore Bureau May 7, 2010 10:53 AM
National Geographic Channel (NGC) will partner with Star Jupiter, part of Star bouquet of channels. This association will provide a dedicated NGC band on two of Star Jupiter regional general entertainment channels – Suvarna and Sitara – thus, catering to Nat Geo’s viewers in both Karnataka and Andhra Pradesh, respectively.
exchange4media Bangalore Bureau May 3, 2010 9:16 AM
Ajit Menon, former President - Organisational Development, Mudra Group, has been elevated to Executive Director - Organisational Development. In his new role, Menon will be in-charge of LLC (Leadership, Learning and Change), Facilities Management, Compensation and Benefits, and IT. A member of the Executive Board, Menon works closely with Madhukar Kamath, MD & CEO, Mudra Group.
exchange4media Bangalore Bureau Apr 29, 2010 8:22 AM
Rajeev Bakshi is joining Metro Cash & Carry India as Vice-President and Managing Director-Designate effective June 1, 2010. Bakshi will officially take over as Managing Director from Sylweriusz Faruga on December 1, 2010 after an intensive induction program with Metro Group’s international operations.
exchange4media Bangalore Bureau Apr 21, 2010 9:54 AM
Wynn Telecom Ltd, the company that had recently forayed into the mobile handset market through brand ‘Wynncom’, has signed on actor Saif Ali Khan as its brand ambassador.
exchange4media Bangalore Bureau Apr 17, 2010 8:24 AM
Joseph Eapen has been appointed as CEO of Media Research Users Council (MRUC). The development was announced by Andrey Purushottam, Chairman of the Council on behalf of the MRUC Board. Eapen will join by the end of this month. His last assignment was as CEO of aMap.
exchange4media Bangalore Bureau Apr 7, 2010 8:51 AM
The AdFest Working Committee has announced that the Festival would now take place on May 27-29 May, 2010 at the Pattaya Exhibition and Conference Hall in Thailand. AdFest 2010 was originally scheduled to take place on March 18-20, but was postponed due to uncertain political circumstances in Thailand.
exchange4media Bangalore Bureau Apr 6, 2010 8:29 AM
Jupiter Media and Entertainment Ventures (Jupiter) and Express Publications (Madurai) Ltd (EPML) have announced a strategic alliance that will jointly pursue media opportunities in various languages. Initially, this partnership will cover Jupiter taking equity investments in Kannada Prabha, a leading Kannada daily newspaper, subsequently exploring potential opportunities in other languages.
exchange4media Bangalore Bureau Mar 30, 2010 8:20 AM
Jupiter Media and Entertainment Ventures (Jupiter) and Express Publications (Madurai) Limited (EPML) have announced a strategic alliance that will jointly pursue media opportunities in various languages. Initially, this partnership will cover Jupiter taking equity investments in Kannada Prabha, a leading Kannada daily newspaper, subsequently exploring potential opportunities in other languages.
exchange4media Bangalore Bureau Mar 29, 2010 10:36 AM
GoaFest 2010 is all set for the Creative Abby Awards, and has recently made a slew of appointments of the Jury Chairperson for the various awards categories. Piyush Pandey is Jury Chairman – Integrated. K V Sridhar, also known as Pops, will Chair the Print category. Elsie Nanji is Chairperson for Design. Bobby Pawar will Chair Out-of-Home and Ambient Media. Josy Paul is Jury Chairperson for Radio & Agnello Dias, also known as Aggie, will Chair the Film Jury.
exchange4media Bangalore Bureau Mar 26, 2010 9:20 AM
ESPNcricinfo, in association with General Motors India, has launched ‘Legends of Cricket’, a series of videos portraying 25 of the greatest-ever cricketers to have played the game. Starting March 15, ESPNcricinfo will upload one video every alternate week for the next 50 weeks on www.cricinfo.com.
exchange4media Bangalore Bureau Mar 18, 2010 10:12 AM
Hewlett-Packard (HP) India has appointed Rajiv Srivastava as its Chief Operating Officer. An industry veteran with 24 years of experience, Srivastava has had an illustrious career spanning varied industries.
exchange4media Bangalore Bureau Mar 18, 2010 10:11 AM
After conducting the first ever ‘DQ, Will you Click’ quiz in Mumbai on March 11, the exchange4media Group conducted the second round in Bangalore on March 12. The Bangalore round was won by the Sun & TCS team. Winners of the Mumbai and Bangalore rounds will now compete against each other in the finals, which will be held in Delhi on March 19, 2010.
exchange4media Bangalore Bureau Mar 13, 2010 7:25 AM
AdFest 2010, which was scheduled to take place in Thailand from March 18-20, 2010, has been postponed. The AdFest Working Committee is currently assessing alternative dates for the advertising event, which is likely to be rescheduled to take place in May 2010. The postponement follows news of a planned political rally in Thailand on March 14, which is expected to attract up to one million people to Bangkok.
exchange4media Bangalore Bureau Mar 9, 2010 9:16 AM
The 9th Digital Roundtable, conducted by eBay, in association with IAMAI, in Bangalore, saw a stimulating conversation on ‘Harnessing the power of the web: Building brand and digital sales’. The panelists stressed that digital brought value to consumers and was about the complete brand experience.
exchange4media Bangalore Bureau Mar 8, 2010 7:27 AM
Metro Cash & Carry India, the international B2B company focusing on wholesale, is moving beyond transactions to building relationships with its customers. Keeping this as its goal, it has launched Metro Bandhan, an exclusive loyalty programme. The programme is positioned at reiterating and strengthening Metro’s partnership with its customers by offering a range of privileges and value added services to the Metro Bandhan members.
exchange4media Bangalore Bureau Mar 4, 2010 7:42 AM
Bharti Airtel has announced that Sanjay Kapoor, who has been elevated to CEO (India and South Asia), has taken charge of his new role from March 1, 2010. He was earlier supposed to take charge from April 1. The telecom major has also announced other senior level management elevations effective April 1.
exchange4media Bangalore Bureau Mar 4, 2010 7:42 AM
Dentsu Communications has bagged the ‘Agency of the Year’ Award, while Titan Industries walked away with the ‘Client of the Year’ Award and Maxus pocketed the ‘Best Media Agency of the Year’ Award at Ad Club Bangalore’s Big Bang Awards 2010, held in Bangalore on February 26, 2010.
exchange4media Bangalore Bureau Mar 2, 2010 6:11 AM
The Advertising Club, Bangalore has concluded the judging process for the Big Bang 2010, the Awards for creative excellence in advertising and media. A panel of 15 judges judged the entries from over 37 organisations, which are participating in Big Bang 2010 across nine groups and 51 categories.
exchange4media Bangalore Bureau Feb 23, 2010 7:16 AM
The two-day Brand Summit 2010 of the Confederation of Indian Industry (CII) gets underway in Bangalore on February 19, 2010. The Summit this year focuses on the topic ‘Marketing Disruption: How will Brands woo Consumers in the Age of Discontinuity?’ The keynote address will be delivered by Adi Godrej, Chairman, Godrej Group.
exchange4media Bangalore Bureau Feb 19, 2010 7:40 AM
141Sercon, the below-the-line marketing agency, has won the mandate to organise the eighth edition of the Chennai Marathon. The event will be held on February 21, 2010. The marketing spends for the event are estimated at around Rs 3 crore.
exchange4media Bangalore Bureau Feb 17, 2010 7:13 AM
Sikkim Manipal University Directorate of Distance Education SMU DDE, the public private initiative of Manipal Education, has launched a massive ad campaign to promote distance education. The ad has been created, conceptualised and executed by O&M, Bangalore.
exchange4media Bangalore Bureau Feb 13, 2010 7:11 AM
CII is organising Brand Summit 2010, a two-day international conference on brand building, with the theme of ‘Marketing disruption: How will brands woo consumers in the age of discontinuity?’ at Bangalore on February19-20 to discuss the challenges faced by the industry in connecting with the customers.
exchange4media Bangalore Bureau Feb 13, 2010 7:05 AM
The Advertising Club, Bangalore has called for entries for its annual Big Bang Awards, for the creative and media work done by agencies between January 1, 2009 and December 31, 2009. The awards are being sponsored by The Times of India Group for the third consecutive year.
exchange4media Bangalore Bureau Jan 25, 2010 7:29 AM
International Data Group (IDG) has launched its largest and most popular brand, ‘Computerworld’, in India. Present in over 60 countries, ‘Computerworld’ dates back to 1967. In India, the brand will serve the IT community through a dedicated website, www.computerworld.in that will report on critical updates from across the world of IT and host a range of comprehensive IT resources for its audience.
exchange4media Bangalore Bureau Jan 20, 2010 7:40 AM
Arindam Sarkar, formerly Senior Planning Director at Ogilvy Delhi, has joined BBDO India as Vice President, Strategic Planning. Ajai Jhala, CEO, BBDO India, has confirmed this development. In a parallel development, Sangeet Pillai, Director - Strategy Planning at BBDO India, is moving back to the US after completing a successful two-year stint with Omnicom’s youngest agency.
exchange4media Bangalore Bureau Jan 12, 2010 7:29 AM
Bangalore-based agency Happy has been entrusted with creative duties for Diesel in India. The globally renowned fashion label, celebrated for its outstanding and unconventional work, is entering the Indian market through a joint venture with Reliance Brands Ltd and will be known as Diesel Fashion India Reliance Pvt Ltd.
exchange4media Bangalore Bureau Jan 4, 2010 6:42 AM
Aimed at giving better insight into media services brands in India, the exchange4media Group has released the first edition of ‘exchange4media Indian Media Agency Report’. The report ranks agencies and advertisers according to their annual billings of the calendar year 2008-09 and spends looking at specific sectors.
exchange4media Bangalore Bureau Dec 30, 2009 8:22 AM
Radio Indigo has appointed a new team of executives in Bangalore. Carl Avari has been appointed as Vice-President - Operations of Radio Indigo. Avari will oversee operations in Bangalore as well as Goa. Also among the newly appointed is Stanley Simon, who would undertake all marketing activities in the station.
exchange4media Bangalore Bureau Dec 24, 2009 8:05 AM
Following a multi-agency pitch, Aditi Technologies has assigned its PR mandate to Hanmer MS&L Communications Pvt Ltd. The pitch had involved seven agencies and three rounds of selection.
exchange4media Bangalore Bureau Dec 12, 2009 8:46 AM
The Indian print industry, deemed as the second largest in the world, is expected to grow by an average of 14 per cent by 2015. The future will clearly belong to newer mediums like radio, outdoor and the Internet. Pegged as the medium of the future, online revenues alone are expected to touch Rs 18 billion by 2015. Radio is expected to account for 5 per cent of advertising all over India, whereas outdoor advertising, too, is expected to grow up to 17 per cent by 2015.
exchange4media Bangalore Bureau Dec 11, 2009 7:48 AM
The Media Market Guide India 2009 by the RK Swamy Media Group, the comprehensive pocket handbook, has now entered its twelfth successful year. Compiled by the Media Direction arm of RK Swamy BBDO, the Guide continues to be a valuable and handy reference book for media and advertising professionals.
exchange4media Bangalore Bureau Dec 10, 2009 8:25 AM
Ravi Deshpande, Chairman and Chief Creative Officer, Contract India, will be the Jury President for Direct Lotus at AdFest 2010. AdFest has also announced Sheung Yan Lo as Jury President for Outdoor. Washington Olivetto, President and Creative Director of Brazilian agency W/, has been selected as Grand Jury President at AdFest 2010.
exchange4media Bangalore Bureau Dec 8, 2009 7:22 AM
Forbes India recently unveiled its India Rich List in Bangalore with a panel discussion on the topic ‘Purpose of Wealth’. The Forbes India Rich list reveals that despite the sluggish economy last year, the combined net worth of India’s 100 richest people stood at $276 billion, which is almost a quarter of the country’s GDP.
exchange4media Bangalore Bureau Nov 21, 2009 7:59 AM
Carazoo.com has launched Turkey’s first new car portal with interactive animations. (www.arababul.com). The portal, launched on behalf of a client in Turkey, is currently in the beta stage. Carazoo received the mandate to design and develop the portal five months back. Carazoo also has the mandate to host and maintain the portal besides its regular updation.
exchange4media Bangalore Bureau Nov 20, 2009 8:04 AM
IndiaMART.com, an online B2B marketplace, has entered into a partnership with NDTV to launch an SME portal – www.NDTVSME.com. Powered by IndiaMART.com, this new portal will address the need for a destination portal providing information, transaction and services to the large SME segment.
exchange4media Bangalore Bureau Nov 20, 2009 7:47 AM
Ozone Media Solutions Pvt. Ltd, an ad network, has launched Eva, an ad channel to reach out to Indian women online. The Eva Channel has also forged a strategic alliance with About.com for exclusive inventory on its web site for India.
exchange4media Bangalore Bureau Nov 19, 2009 7:32 AM
Starcom Worldwide has roped in Sriram Sharma as General Manager to head its Bangalore operations. Sharma takes over from Ashwini Kamat, who moves on from the organisation after spending over eight years. Sharma’s last stint was with OnMobile Global, a VAS company in the mobile space.
exchange4media Bangalore Bureau Oct 22, 2009 8:34 AM
The recently merged combined entity, ApnaCircle-Viadeo, has announced the acquisition of Unyk, a Canadian social networking site. This acquisition includes Unyk’s membership of 16 million users, which is growing at a rate of 600,000 new members each month. Unyk members will now become ApnaCircle-Viadeo members, bringing the global network to over 25 million users and increasing the growth rate of over one million users per month.
exchange4media Bangalore Bureau Oct 19, 2009 9:16 AM
Continuing its long-standing relationship with MRUC (Media Research Users Council), Hansa Research won the Indian Readership Survey (IRS) contract for the third time in a row for the period 2010-12. Hansa Research has been conducting the IRS on behalf of MRUC since 2003, thus becoming the longest serving agency on IRS.
exchange4media Bangalore Bureau Sep 30, 2009 6:58 AM
Altius Consulting has conceptualised a workshop called Marketing 101 meant for entrepreneurs by entrepreneurs. Each of the speakers at the event was specialist in their own fields and has the in-depth experience and runs a start-up. The day-long workshop aimed to move business forward in a confident and financially rewarding way. Whether one is just starting out or has been working as a professional for a while, this workshop teaches one what one needs to know about creating a successful and profitable business as a creative professional.
exchange4media Bangalore Bureau Sep 15, 2009 9:25 AM
Mobile advertising network InMobi has released a survey revealing nuances of mobile Internet usage patterns in India. According to the survey, college-aged consumers are interested in almost all genres of mobile advertising, as long as the advertisements have something significant to offer and do not interfere with the mobile browsing experience.
exchange4media Bangalore Bureau Sep 14, 2009 8:03 AM
Continuing with its quest to bring the finest talent onboard, integrated marketing services company 141Sercon has made two senior level appointments in its Mumbai office. Nidhi Sharma joins as Assistant Vice President, Business Development, while Arpana Nair joins as Regional Director, Operations.
exchange4media Bangalore Bureau Sep 4, 2009 8:37 AM
RK Swamy BBDO has bagged the creative mandate for Olam International that involves the communication campaign for Nigeria, Ghana and Cote D'Ivore for their packaged foods business comprising tomato paste and spreads. The win marks the foray of RK Swamy in yet another international market, this time in the African continent.
exchange4media Bangalore Bureau Aug 28, 2009 9:00 AM
Birla Sun Life Insurance (BSLI), a part of the Aditya Birla Financial Services Group, has announced its association with ace cricketers Yuvraj Singh, Virender Sehwag, Suresh Raina and Rohit Sharma as brand ambassadors.. The partnership begins with the launch of BSLI’s first campaign for its ‘Wealth with Protection Solutions’ category.
exchange4media Bangalore Bureau Aug 27, 2009 8:29 AM
Sun TV Network Ltd has appointed Sanjay Reddy as Senior Vice President. He will be heading the Network’s Andhra Pradesh Television business comprising Gemini TV, Gemini Music, Gemini News, Teja TV, Navvulu TV and Kushi TV. Reddy moves from Zee Network, where he was COO in-charge of Zee’s South Indian business. He will be reporting to Ajay Vidyasagar, COO, Sun TV Network.
exchange4media Bangalore Bureau Aug 26, 2009 7:39 AM
Sun TV Network Limited has appointed Sanjay Reddy as Senior Vice President to head the Network’s Andhra Pradesh Television Business comprising Gemini TV, Gemini Music, Gemini News, Teja TV, Navvulu TV & Kushi TV with effect from August 24, 2009. Reddy has recently quit as the Chief Operating Officer of Zee Network and was in charge of Zee’s South Indian Business. He will report to Ajay Vidyasagar, the COO of Sun TV Network.
exchange4media Bangalore Bureau Aug 25, 2009 12:59 PM
RAPP India, a strategic business unit of Mudra, has appointed Venkat Mallik as President of its India operations. Mallik has joined RAPP India from PRS-Permacel, an erstwhile Johnson & Johnson company, where he was Business Head for the Brand Risk Management business.
exchange4media Bangalore Bureau Aug 20, 2009 8:21 AM
Expanding its footprint in South Asia, Turner International has launched a dedicated one-hour programming block of its leading kids’ channel, Cartoon Network, on Art Television, Sri Lanka’s leading terrestrial English channel. Starting August 16 from 4:30 pm to 5:30 pm everyday, kids in Sri Lanka can now enjoy the opportunity to experience Cartoon Network’s popular cartoons, which include ‘Dexter’s Laboratory’, ‘Powerpuff Girls’, ‘Samurai Jack’, ‘Johnny Bravo’, ‘Ed, Ed N Eddy’, ‘Courage the Cowardly Dog’, and many more.
exchange4media Bangalore Bureau Aug 19, 2009 9:51 AM
R K Swamy BBDO has appointed Ambareesh Chakraborty as Principal Consultant. He moves from TBWA\India, where he was Senior Creative Director & Creative Head – West.
exchange4media Bangalore Bureau Aug 14, 2009 10:24 AM
mKhoj, a global mobile advertising network, is re-branding itself as InMobi and launching its services in Europe. After its successful start in the UK last quarter, InMobi is now live in France, Italy, Germany and Spain as well, making InMobi available in over 23 countries across Asia, Africa, the Middle East, and now Europe.
exchange4media Bangalore Bureau Aug 8, 2009 10:51 AM
Global probiotic leader, Yakult Danone India (P) Ltd, has roped in actor Kajol Devgan as its brand ambassador for promoting its probiotic health drink, Yakult, in the Indian market.
exchange4media Bangalore Bureau Aug 6, 2009 10:06 AM
Mutual PR Bangalore has won the PR mandate for Tesco HSC. The win follows a multi-agency pitch, which saw several leading players participate.
exchange4media Bangalore Bureau Aug 6, 2009 10:04 AM
Continuing with the practice of contributing to the non-traditional marketing industry, 141Sercon, an integrated marketing services company, has taken a step towards preparing marketing experts of tomorrow. 141Sercon has agreed to conduct a Certificate Course in Non-Traditional Marketing for the students of Faculty of Management Studies, Delhi University, at their campus this August. The initiative has been taken in collaboration with MarkSoc, the Marketing Society of FMS.
exchange4media Bangalore Bureau Aug 6, 2009 10:03 AM
RK Swamy BBDO has appointed Sanjay Dev Jena as Senior Partner to look after international business development efforts of the RK Swamy Hansa Group in the US and Europe. Jena has joined the group from BBDO, Berlin, where he was International Account Director looking after global business of Allianz Group in more than 40 countries.
exchange4media Bangalore Bureau Aug 4, 2009 6:46 PM
POGO has been moving away from airing a lot of fiction towards providing a mixed bag with its POGO Original Productions, talent awards, games, movies, format shows and animation. In keeping with its strategy, the channel has launched ‘FAQ’ (Frequently Asked Questions), which is the 10th POGO Original Productions.
exchange4media Bangalore Bureau Jul 24, 2009 8:10 AM
Maruti Suzuki’s WagonR, dubbed as the ‘Smart Car’, now has a mascot – Mr WizeR. The name is derived from brand ‘WagonR’ and some of the inherent attributes of the WagonR owner – wise, smart and witty.
exchange4media Bangalore Bureau Jul 18, 2009 11:06 AM
Minakshi Achan will co-chair the Chief Creative Officer position at Rediffusion Y&R. Achan, who is currently responsible for the creative as well as business output for Rediffusion Y&R’s South offices, will now take on a national role and partner Sagar Mahabaleshwarkar as Chief Creative Officer.
exchange4media Bangalore Bureau Jul 17, 2009 8:12 AM
Minakshi Achan will co-chair the Chief Creative Officer position at Rediffusion Y&R. Achan
exchange4media Bangalore Bureau Jul 16, 2009 1:21 PM
TAG Media Network, the specialist in-store television network, has entered into a strategic marketing tie-up with Future TV to form a dominant pan-India in-store television presence. The two networks, which will continue to be separately owned, will be at over 556 stores.
exchange4media Bangalore Bureau Jul 15, 2009 9:11 AM
TBWA\India Group has appointed Niraj Dadoo as its Chief Operating Officer and Chief Financial Officer. Dadoo replaces N Krishnan, the outgoing COO and CFO. He will be reporting to Shiv Sethuraman, CEO, TBWA\India Group and to Darren Jackson, CFO, TBWA\Asia Pacific.
exchange4media Bangalore Bureau Jul 14, 2009 8:53 AM
Though the recession has dominated the press over the past year, it is not the primary cause of stress for Asian consumers, especially in the two largest countries – China and India, according to JWT’s Anxiety Index. JWT’s Anxiety Index is intended to help brands navigate consumer anxiety.
exchange4media Bangalore Bureau Jul 14, 2009 8:50 AM
Zee South channels have effected some managerial restructuring. In order to bring greater focus and growth in the South channels, Sanjay Reddy has been elevated as Chief Operation Officer for the Zee South channels – Zee Telugu, Zee Tamil, Zee Kannada and Zee 24 Gantalu. Prior to this elevation, Reddy has been CEO, Zee Telugu.
exchange4media Bangalore Bureau Jul 4, 2009 8:48 AM
This summer, Discovery Travel & Living will explore the finer nuances of culinary skills by introducing three enticing food series presented by celebrated chefs Kylie Kwong, Nigella Lawson and her new baking expert Rachel Allen.
exchange4media Bangalore Bureau Jun 4, 2009 2:29 PM
Bangalore students feel insulated from recession, but have become conscious of their future job opportunities, finds out brand-comm’s ‘Recession Reactions Study 2009’.
exchange4media Bangalore Bureau May 30, 2009 8:53 AM
Yahoo! India has launched Yahoo! Buzz in India (buzz.yahoo.in). Yahoo! Buzz enables people to vote (by “buzzing up”) and comment on the stories they find most remarkable in order to help shape the headlines on Yahoo!’s homepage and beyond. With Yahoo! Buzz, people can discover and share the most interesting content (images, videos and articles) from across the Web.
exchange4media Bangalore Bureau May 23, 2009 10:56 AM
Spice Group has appointed Madison Media Group as its media AOR. The AOR will be handled through its unit, Platinum Media, headed by Basabdatta Chowdhury. No pitch call preceded the win. Size of the business is in the region of Rs 25-30 crore. Platinum Media will replace Mudra Max as the Group’s media agency, while the creative duties continue to be handled by Contract Advertising.
exchange4media Bangalore Bureau May 6, 2009 8:19 AM
The Romanian Chapter of The International Advertising Association (IAA) is assisting the Ministry of Tourism with their new account review. The process for pitching for the new account estimated to be worth €70 million is in two parts: registration of intention to tender, a review and pitch process after the summer.
exchange4media Bangalore Bureau May 2, 2009 8:48 AM
After much speculation, 24-hour Telugu news channel Zee 24 Gantalu is set to launch on March 27, 2009. The launch coincides with the festival of Ugadi, which happens to be the Telugu New Year day. Zee 24 Gantalu is the 34th channel in Zee’s bouquet and the second channel for Telugu audience from Zee News Ltd, the first being Zee Telugu.
exchange4media Bangalore Bureau Mar 24, 2009 8:02 AM
After much speculation, 24-hour Telugu news channel Zee 24 Gantalu is set to launch on March 27, 2009. The launch coincides with the festival of Ugadi, which happens to be the Telugu New Year day. Zee 24 Gantalu is the 34th channel in Zee’s bouquet and the second channel for Telugu audience from Zee News Ltd, the first being Zee Telugu.
exchange4media Bangalore Bureau Mar 23, 2009 5:37 PM
Levi Strauss Signature has signed actor Shahid Kapoor as its brand ambassador. Kapoor, a youth icon, is seen as an aspirational figure and the company is placing its bet exactly on that.
exchange4media Bangalore Bureau Mar 17, 2009 7:43 AM
Education service provider Career Launcher has embraced a new brand identity. Strong and vibrant, the new identity is indicative of Career Launcher’s stepping into its 13th
exchange4media Bangalore Bureau Feb 28, 2009 8:43 AM
Yahoo! India has taken an initiative to bring creative minds of the advertising industry together and share their best works. Uncannies, as the initiative is called, is open to creative agencies and individuals from print, television, radio, outdoor and the online medium.
exchange4media Bangalore Bureau Jan 30, 2009 7:04 AM
With rising prices and job insecurity and financial instability triggered by the economic slowdown, people have started curtailing their expenses to the bare essentials. Big FM Bangalore has embarked on an initiative to ease this financial burden through a contest christened ‘Bitti Harusha Idi Varusha’.
exchange4media Bangalore Bureau Jan 10, 2009 7:04 AM
Real Estate Bank India (REBI), a network of property outlets with a global as well as pan-India presence, has launched a comprehensive property magazine titled ‘Property Guru’. The monthly magazine, priced at Rs 60, will offer a comprehensive approach to residential and commercial property and real estate in India.
exchange4media Bangalore Bureau Dec 29, 2008 5:31 AM
Close on the heels of Google advertising is local SMS search in Bangalore, Yahoo! has made a strategic investment in Call Ezee, which facilitates voice-based local search. Yahoo! has acquired 30 per cent stake in Chennai-based Info Network Management Company, which owns the brand Call Ezee.
exchange4media Bangalore Bureau Dec 20, 2008 7:02 AM
With a view to finding a solution to the bad traffic situation in Bangalore, Radio One and CommuteEasy in partnership with Bangalore Traffic Police have launched a public service initiative called ‘Lets Pool In’. This car pooling initiative aims to help Bangaloreans commute safe and fast.
exchange4media Bangalore Bureau Nov 29, 2008 6:50 AM
Radio Indigo FM, touted as the only international music station in the country, has completed two years in the Bangalore market and is now actively refreshing its content. The station has lined up programmes to further reiterate its commitment to being the ‘soul of Bangalore’, which is its positioning.
exchange4media Bangalore Bureau Nov 22, 2008 6:45 AM
Guided by the World Health Organisation (WHO) on Safe Injection Policy, SafePoint Trust, a UK based charity, has launched an intensive awareness campaign in India on the dangers of using unsafe injections. The total campaign spend for the week for the launch of the awareness campaign is over €700,000 Euros and is touted as one of the biggest media spends in India for the launch week.
exchange4media Bangalore Bureau Nov 19, 2008 7:03 AM
Grey Bangalore has finally bagged the creative duties for Wockhardt Hospitals. The size of the business is pegged in the region of Rs 20 crore. It is learnt from sources close to the development that there was a keenly contested pitch that saw the participation of MAA Communications, Lintas, O&M and Grey.
exchange4media Bangalore Bureau Nov 14, 2008 5:31 AM
In celebration of the special bond between father and child, Zee Kannada is launching a game show – ‘Tata Indicom Daddy No.1’, which goes on air from November 10. This is a huge property for the channel and it is leaving no stone unturned to market the property.
exchange4media Bangalore Bureau Nov 10, 2008 5:16 AM
The Advertising Club Bangalore is gearing for its annual awards – Big Bang 2008. The awards recognise the fraternity for excellence in advertising and media. This year, Big Bang is slated to take place on November 7. More than 31 agencies have sent entries for 33 categories, totalling nearly 500 entries this year.
exchange4media Bangalore Bureau Nov 6, 2008 5:48 AM
Dell has come up with its first ever major campaign in the Asia-Pacific and Japan region, beginning first with India, where it has a large and rapidly growing presence. The campaign celebrates India’s spirit of entrepreneurship through a new marketing initiative.
exchange4media Bangalore Bureau Oct 29, 2008 7:59 AM
Having sleepless nights over why your partner stood you up last Saturday for his ‘all smelly and all loser’ college mates? Or about that whiff of perfume that you vaguely smelt when both of you went for that long drive? Radio One’s ‘Detective Fataafat’ will find out the truth.
exchange4media Bangalore Bureau Oct 25, 2008 8:13 AM
Enfatico, the Dell-focused shop being formed by WPP, has made some senior management changes to further strengthen its leadership team. Jeffrey Wilks has been promoted to Chief Operating Officer, while Harish Vasudevan has been promoted to Managing Director for Asia Pacific.
exchange4media Bangalore Bureau Oct 25, 2008 8:08 AM
Malt-based health drink Boost has launched in its new avatar with ‘Power Energizers’. The new Boost will be supported by innovative packaging, a fresh new look and design as well as a new brand campaign – ‘More I Play, More I Learn’ – re-iterating the importance of sports in teaching valuable lessons.
exchange4media Bangalore Bureau Oct 11, 2008 8:28 AM
The Advertising Club Bangalore’s annual awards night, The Big Bang Awards 2008, is scheduled to be held on November 7 November. The Ad Club has sent out mailers to agencies across India inviting entries. The last date for receiving entries is October 6.
exchange4media Bangalore Bureau Oct 3, 2008 8:54 AM
Akamai Technologies, Inc., which is into powering rich media, dynamic transactions and enterprise applications online, has launched Openvideoplayer.com, a community site and industry initiative intended to facilitate the development and sharing of open standards and best practices for video player applications.
exchange4media Bangalore Bureau Sep 27, 2008 8:25 AM
In its 7th year of existence, CNBC-TV18’s ‘Storyboard’ continued its journey, engaging with India’s marketing and advertising fraternity through the StoryRoad initiative. After the success in Delhi and Mumbai, StoryRoad made a stopover in Bangalore on September 24.
exchange4media Bangalore Bureau Sep 25, 2008 9:40 AM
Rediffusion DYR Bangalore has won the creative duties of Jyothy Laboratories’ mosquito repellent brand Maxo following a competitive pitch involving Mudra Communications, Equus Red Cell, and Situations, besides Rediffusion DYR. The size of the business is estimated to be around Rs 11 crore.
exchange4media Bangalore Bureau Sep 25, 2008 9:26 AM
TNT has launched its new global strap line ‘Sure we can’ capturing its ‘Can do’ mentality. In addition, TNT has launched its new Express and Group websites which are the first touch points that would carry the new strap line.
exchange4media Bangalore Bureau Sep 23, 2008 8:55 AM
Mutual PR has been appointed as PR agency for Yahoo! India. The agency will serve both Yahoo! India and Yahoo! India R&D.
exchange4media Bangalore Bureau Sep 11, 2008 8:20 AM
Surf & Fish Internet Solutions has appointed Percept Knorigin, a Percept Ltd company, as its online agency to promote www.nobrokerage.in. The website focuses on the real estate domain and directly connects property owners, buyers and tenants, thereby eliminating payment of brokerage.
exchange4media Bangalore Bureau Sep 9, 2008 8:22 AM
The hike in fuel rates has hit travellers hard. However, for a lucky few Bangalore FM listeners, their petrol problems would be taken care of, albeit for a limited period, thanks to an innovative marketing initiative jointly undertaken by Fever FM and Shell.
exchange4media Bangalore Bureau Sep 4, 2008 8:20 AM
With a booming economy, India has started to dream big. However, with rising aspirations, financial uncertainties, too, have become a part of life. To help the common man tide over this problem requires an understanding financial enabler. This is exactly what Bharti AXA Investment Managers is trying to portray through a new campaign, which sports the tagline: ‘Kyon Nahi!’.
exchange4media Bangalore Bureau Aug 30, 2008 8:11 AM
In a bid to expand its India footprint, Sulekha.com, the online classifieds and yellow pages portal, is foraying into 20 Tier II and III cities. With this, Sulekha.com will establish its city-specific search services in 28 cities in India. Going further, Sulekha.com plans to expand to 15 more cities in the next four months.
exchange4media Bangalore Bureau Aug 29, 2008 8:14 AM
Following a multi-agency pitch, RK Swamy BBDO Bangalore has won the creative and media duties of WeP Peripherals Ltd, one of India’s largest employee-owned companies providing IT peripherals products. The pitch saw agencies like Rediffusion, Mudra, Dentsu and Triton, besides RK Swamy BBDO, in the fray.
exchange4media Bangalore Bureau Aug 29, 2008 8:13 AM
