Tandav Films has been assigned by United Nations Millennium Campaign (UNMC) to produce a video to popularise its Millennium Development Goals and also mobilise people at large to ‘Stand up and be counted’ in the movement against poverty.
After launching its Bhopal edition in May 2008, Hindi daily Patrika now seeks to further consolidate its position in Madhya Pradesh with its Indore edition. Arvind Kalia, NHM Marketing is confident that with the launch of the Indore edition, Patrika would become a promising option for advertisers to reach key consumers.
Samsung BeaT270, the latest addition in Samsung’s music phone category, has come out with a campaign featuring brand ambassador Aamir Khan. In order to highlight the phone’s loudspeaker Karaoke music feature, the TVC shows Khan at his singing best. Cheil India is the creative agency behind the campaign, which broke on September 25.
Livemint.com, the online edition of business daily Mint, is now also available on mobile handsets. The mobile edition offers round-the-clock business news, updates on markets, corporate news and Mint’s other popular sections on personal finance, gadgets and travel.
BharatMatrimony.com has launched its matrimony services on Airtel. The service will be available on Airtel Live, India’s largest WAP Portal, wherein Airtel subscribers can access the matrimony services via GPRS-enabled handsets across the country.
In a move that is a media first in Kolkata’s OOH industry, Badamtala organisers have recently sold the exclusive outdoor advertising rights of the Badamtala Ashar Sangha Puja in south Kolkata to Manhattan Communications, the Indian arm of an NRI-owned US company, Media Morphosis.
Dainik Bhaskar has appointed Prem Kumar as VP, Circulation and Market Development National. Kumar will be looking after the Bhaskar publications. He brings with him a rich experience in marketing, sales and distribution in a career spanning 27 years.
At the recently concluded 18th Annual Seminar of the Market Research Society of India (MRSI), IMRB International was adjudged the ‘MR Agency of the Year’. IMRB has bagged this honour for the third successive time and is the only MR Agency in the country to have been bestowed this honour since the inception of this award in 2005.
Isobar is formally up and kicking. While Aegis Media’s acquisition of Communicate2 activated the Isobar brand in India, Aegis Media has now appointed a head in Shamsuddin Jasani as Senior Vice President for Isobar to grow this digital brand further in India. Jasani would be reporting to Ashish Bhasin, Chairman-India & CEO South East Asia, Aegis Media.
The Times of India Kolkata is all set to expand its portfolio with a women’s magazine, ‘Udita’. The magazine is scheduled to hit newsstands in the first week of October.
Star Plus, which has been sprucing up its matinee band with some new launches, is now bringing in its prime property ‘Nach Baliye’ in the 8 pm slot. Season 4 of this popular dance reality show is all set to premiere on October 10.
Angel Broking, a stock broking and wealth management house, has appointed TBWA\India as its creative partner following a multi-agency pitch. The account size is pegged at Rs 20 crore. TBWA\India will partner with Angel in its image management plan, in line with its evolution into a complete wealth management house.