The DTH space in India will get a new player from October 9 with the entry of Airtel DTH service – Airtel Digital TV. After a series of teaser ads, Airtel DTH is now launching a TVC to coincide with the launch on October 9. The 65-second commercial has been conceptualised by JWT Delhi and sports the tagline ‘Come home to the magic’.
Zoom has claimed to have garnered over 11 million viewers by making content available to audiences where they were present, instead of trying to attract audiences to a portal. This was stated by Zoom’s Digital Head Sameer Pitalwalla while making a presentation on Zoom Audience Network before a select media in Mumbai on October 7.
EncycloMedia Networks has come up with an eye-catching OOH campaign to promote HP’s ‘all-in-one’ printers. The campaign coincides with the launch of the printers across six cities. ZenithOptimedia is the media agency.
Malayalam general entertainment channel Amrita TV has announced a special programme line-up for Vijaya Dashami on October 9, which marks the culmination of the 10-day long Navratri/ Dussehra/ Durga Puja celebrations.
Tourism Ministry has partnered with BBC World News globally for a six-part travel series, ‘Travel India’. Through this initiative, BBC aims to increase the number of domestic and international tourists visiting India as well as showcase the diverse facets of the country that travellers can explore and experience.
Direct-to-home service provider DishTV, in association with ICICI Bank, has announced the launch of interactive banking service ‘ICICIACTIVE’, which will allow DishTV viewers to access information on ICICI Bank products and services on their TV screens.
Arms Crestra has been assigned the duties for communicating the HR initiatives across Bharti Telesoft. The telecom software major is embarking on a HR-initiated employee branding for the first time. There would be no external advertising as it involves engaging a target audience of specialised B2B customers through a 360-degree initiative.
GoAir, the airline from the Wadia Group, has appointed Avian Media as its communication partner. Avian Media will be responsible for implementing the airline’s integrated public relations campaigns and for promoting GoAir and its services across India.
BEI Confluence has added Evok Retail Shop, SL Group Multiplexes, Hello Basmati Rice and Business Today accounts to its kitty. These accounts, which are on a retainership basis, were won in the last two months.
Rediffusion DYR will now be known as Rediffusion Y&R, after letting go of Dentsu from its name. Designed in-house, the agency has assumed a new identity to take on a fresher hue of the aquamarine colour and incorporates a younger contemporary font. The new identity will also see a dash of colour completing the new identity.
Close on the heels of launching Terra (rural marketing unit) and Water (brand strategy and design consultancy), the Mudra Group has now launched Celsius, a specialised unit for integrated event solutions. The unit begins its operations in top metros and will extend its footprint to next 20 cities through its sister agency Kidstuff.