Remember the times, the days before TV became a household commodity, when the radio would be the window to the world. Remember the times when AIR would air soundtracks of popular movies. These days, most FM stations belt out ‘hit’ songs, but amid this clutter, Hello FM is seeking to do something different by going back to the AIR days.
The Governing Council of the Champions League Twenty20 has decided to hold the inaugural edition of the Champions League Twenty20 in India in October 2009. The event scheduled for 2008 has been cancelled.
Having established the image of taste, comfort and familiarity through the ‘I’m lovin’ it’ campaign, McDonald’s has now launched its latest campaign. It introduces the adventure of Africa through its new TVC, ‘Madagascar’. The film has been created by Leo Burnett’s Tushar Pal and produced by Fingerprint Productions.
MTV has beefed up its 7 pm block with the introduction of seven new shows, which went on air from December 1 and are being aired five days a week from Monday to Friday. This block brings up gossip, romance, humor, celebrities, dance, music and more. The channel has also introduced four new VJs to bring in some freshness.
SpiceJet has appointed Contract Advertising as its Agency on Records. Contract won this account in a competitive pitch, which included O&M, Bates 101, M&C Satchi, Leo Burnett and Lowe. The account size has been pegged at Rs 25 crore. Gopika Chowfla Designs is the incumbent agency.
Star Plus is all set to introduce an awards show just for kids and by the kids. The Surf Excel LI’LStar Awards Show will air on Sunday, December 14 at 1 pm. The show has been produced by Shah Rukh Khan’s Red Chillies Entertainment.
“For the industry, I would say that all of us in the advertising, marketing and communication business, we need to be aware that there is a meltdown. But I don’t think we need to be too worried about it. I personally believe that things would look up around Diwali,” says Pratap Bose, COO, Mudra Group, adding, “The agencies that are able to move on smartly around it would do better than the traditional agencies.”