The ratings for Season 2 of the Indian Premier League (IPL) have gone down further. According to TAM data, IPL2 ratings in the all India market, CS4+ years show a TVR of 3.78 for all the matches played from May 3 to May 9, 2009. The average television rating from April 26 to May 2, 2009 on the other hand was at 4.08 TVR.
In an attempt to go beyond the analysis of topline data, exchange4media.com, in association with media analysis firm Stratagem Media, presents IRS 2009 R1 Insight. Today’s Insight focuses on the Hindi Belt dailies.
Even as most brands are opting for younger, more hip celebrities as endorsers, 7Up has roped in Bappi Lahiri for its ‘sone ke nimbu’ TVC. And the Bappi da factor sure is proving all over again that old is indeed ‘gold’.
The Mumbai FM market has sprung yet another surprise with Fever FM taking the top slot on week 17. Red FM, which has been the undisputed leader in Mumbai, is a close second. The challenge now for Fever FM is to maintain the leadership position.
Winners of the Clio Awards 2009 have been announced in the six categories of Print, Direct Mail, Radio, Poster, Billboard and Strategic Communications/Public Relations, and India has managed only one win. Contract Advertising has bagged a Gold Statue in the Poster category.
The ratings for Season 2 of the Indian Premier League (IPL) have gone down further. According to TAM data, IPL2 ratings in the all India market, CS4+ years show a TVR of 3.78 for all the matches played from May 3 to May 9, 2009. The average television rating from April 26 to May 2, 2009 on the other hand was at 4.08 TVR.
Dr Morepen, engaged in manufacturing and selling fast moving healthcare goods and lifestyle self-healthcare devices, has called for a creative pitch. The company has not had any creative agency for four yrs. All leading creative agencies are reportedly taking part in the pitch for the account pegged at Rs 7 crore.
Even before the first question was asked at the Delhi round of the ‘Media Quiz’, presented by exchange4media in association with Star News, there was enough firepower on the stage. It was Team Samridhi that beat the rest to the winning post. Along with Team Samridhi, Team Krew Kut Klan has also qualified for the final round in Mumbai.