Authors
The second session of the exchange4media Conclave in Mumbai saw an intense debate on ‘Should media agencies also be media owners?’ While Shashi Sinha of Lodestar Universal was in favour of media agencies being media owners, Ravi Kiran of Starcom MediaVest Group was strongly against it. The session was chaired by Future Group’s Sandip Tarkas.
Robin Thomas Jun 14, 2010 8:49 AM
Delivering the keynote address at the exchange4media Conclave 2010 in Mumbai on June 11, Irwin Gotlieb, Global CEO, GroupM, highlighted the huge opportunities for marketing and advertising industries through digital distribution of media. The session was chaired by Sunil Lulla, CEO, Times Television Group, who engaged Gotlieb in a special one on one. Full coverage of the Mumbai leg of the exchange4media Conclave on June 14, 2010.
Robin Thomas Jun 14, 2010 8:46 AM
Continuing with the IndustrySpeak report on digital agencies versus traditional ad agencies, the second and concluding part finds out what industry experts have to say on the role and scope of specialist digital media agencies in India, the advantages, challenges and the road ahead.
Robin Thomas May 24, 2010 8:26 AM
Specialist digital agencies are making their mark in the India market, despite the nascent stage. While even traditional advertising agencies are setting up digital units, what exactly is the scope for digital advertising in India? Is it overhyped or there really is a huge opportunity waiting to be tapped? exchange4media finds out from digital players from both traditional and specialist agencies.
Robin Thomas May 21, 2010 8:47 AM
RAM data has been providing rich data on the radio industry in India and that too on a weekly basis, however, it is hampered by being limited to only four metros – Mumbai, Delhi, Kolkata and Bangalore. IRS, on the other hand boasts of a far wider reach. How relevant is the IRS data on radio to media planners? exchange4media finds out.
Robin Thomas May 17, 2010 8:23 AM
The IRS 2010 Q1 data for the Kolkata market shows impressive growth in listenership. FM stations in the Eastern metro have not witnessed any major decline in listenership, with Radio Mirchi, Red FM and Big FM leading the field.
Robin Thomas May 15, 2010 9:03 AM
The Indian Readership Survey (IRS) 2010 Q1 data on the radio industry, released by the Media Research Users’ Council (MRUC) once again shows Radio Mirchi as the lead FM radio station across India. Following at No. 2 is Big FM which is a distant second. My FM, which is ranked ninth, has emerged as the fastest growing FM station in India.
Robin Thomas May 14, 2010 8:42 AM
According to IRS 2010 Q1 data, Ajit continues to maintain its leadership position among Punjabi dailies despite a decline in its AIR (Average Issue Readership). On the other hand, Punjabi Tribune, which is ranked third, has emerged as the fastest growing daily with a double digit growth.
Robin Thomas May 10, 2010 8:26 AM
Telugu publications have seen a decline trend in AIR (Average Issue Readership) as per IRS 2010 Q1 data. Eenadu has maintained its leadership position among Telugu dailies. Among the top five Telugu magazines, only Andhra Bhoomi Sachitra Vara Patrika has witnessed growth in its AIR and that too in double digits.
Robin Thomas May 10, 2010 8:24 AM
The advent of FM radio gave a fresh lease of life to the stagnant radio industry in India. That was in 1999, when the Government of India had decided to allow private players to enter the FM broadcasting sector with a 10-year licensing period. Now with Phase III of FM expansion expected soon, exchange4media speaks to industry leaders to find out how the FM journey in India has been, and the road ahead.
Robin Thomas May 10, 2010 8:19 AM
Compared to the top 10 English dailies, the top 10 Hindi dailies have registered growth as per IRS 2010 Q1 data, with not a single daily witnessing de-growth when compared to IRS 2009 R2. This may bring some respite to the print industry. The top 10 Hindi magazines, too, have received good growth, though three of the Hindi magazines among the top ten have witnessed a decline in AIR.
Robin Thomas May 6, 2010 9:16 AM
Sanjeev Srivastava has put in his papers at Sahara Group, where he has been CEO and Editor-in-Chief, heading all media related activities of the Group. When contacted, Srivastava confirmed to exchange4media about his decision to quit the Group, but refused to speak about his next destination.
Robin Thomas May 6, 2010 8:54 AM
The Indian Readership Survey (IRS) 2010 Q1 data, released on May 4, show The Times of India maintaining its leadership position in Mumbai, followed by Mumbai Mirror. In Delhi, on the other hand, Hindustan Times has taken a significant lead over its nearest rival, The Times of India.
Robin Thomas May 5, 2010 8:47 AM
According to IRS 2010 Q1 data, which was released on May 4, the top 20 magazines in India show no major signs of growth in their AIR (Average Issue Readership). The quarterly data shows that Malayalam fortnightly Vanitha continues to remain the most widely read magazine in India.
Robin Thomas May 5, 2010 8:34 AM
IPL3 final has broken all previous IPL records. The final match played between Chennai Super Kings and Mumbai Indians on April 25, 2010 has given IPL3 a rating of 12.9 TVR in six metros for the C&S 4+ target group. In comparison, IPL2 finale had rated 10.7 TVR and IPL1 had rated 11.7 TVR for the same market and TG. The highest viewership has come from Mumbai, followed by Chennai.
Robin Thomas May 1, 2010 8:35 AM
With an aim to get his due credit for the IPL Awards as conceptualiser and project director, Gaurav Garg, President, Strategic Consulting, Propaganda Media & Marketing, now plans to file an application of interim injunction on broadcast of IPL Awards in the Delhi High Court, of which even Colors is said to be party to, industry sources have said.
Robin Thomas Apr 28, 2010 8:35 AM
Bangalore is witnessing a keen fight for the top spot between Big FM and Radio Mirchi among female listeners. This has been revealed by RAM data for all female 12 plus, all places of listening from Week 1 of 2010 (December 27, 2009-January 2, 2010) to Week 15 of 2010 (April 4-10).
Robin Thomas Apr 27, 2010 8:49 AM
Curtains came down on the third edition of IPL with Chennai Super Kings emerging the champions. Now, all eyes are on IPL4 already given the recent controversies and the addition of two more teams. exchange4media finds out from media planners whether IPL3 had delivered as per their expectations and how much the recent controversies had affected brand IPL.
Robin Thomas Apr 26, 2010 9:33 AM
Anurradha Prasad, Managing Director, BAG Films, has been elected unopposed as President of Association of Radio Operators for India (AROI). Prasad rakes over from Apurva Purohit, CEO, Radio City, who has completed her two-year term as AROI President.
Robin Thomas Apr 21, 2010 8:46 AM
Twitter had announced its new advertising model by launching the first phase of ‘Promoted Tweets’, which are ordinary tweets that businesses and organisations want to highlight to a wider group of users. However, the Indian market is waiting to see how the West fares with this new model. exchange4media gets the industry players’ views on this.
Robin Thomas Apr 20, 2010 8:28 AM
Along with the TV and computer screens, IPL3 is being watched on mobile screens too. The ‘Informate Mobile Intelligence Report’ has thrown up some interesting observations on mobile usage during IPL3, which has gained much popularity and followers.
Robin Thomas Apr 19, 2010 10:09 AM
According to TAM data for all India market for the period March 12 to April 3, in the age group of 4-14 years, IPL 3 has received a viewership contribution of 17 per cent, which higher than the inaugural season of IPL, but is the same percentage as that of IPL2. How can marketers tap this segment during IPL? Is is impacting viewership of kids’ channels? exchange4media finds out from media planners.
Robin Thomas Apr 19, 2010 10:08 AM
Close on the heels of Star Plus and Zee TV jointly releasing an ad on the front page of Economic Times claiming that their top GEC shows had outperformed IPL3 in the 30 minutes average ratings, MAX, the official broadcaster of DLF IPL, has released mailers stating ‘IPL outperforms everything!’ A new ratings war is in the offing now...
Robin Thomas Apr 16, 2010 8:33 AM
Within a few months of setting up its operations in India, LinkedIn today claims to have 5 million members in the country. With India proving to be one of the fastest growing markets for LinkedIn, the Internet company is planning to focus big time on awareness, engagement and monetisation of the site in 2010.
Robin Thomas Apr 16, 2010 8:31 AM
This is perhaps for the first time that Star Plus and Zee TV have jointly advertised to highlight that their top Hindi serials have outperformed IPLs in terms of viewership and that their viewership is intact. The ad had appeared in the Economic Times. exchange4media takes a look at this claim and gets the industry players’ reactions on this.
Robin Thomas Apr 14, 2010 8:58 AM
According to TAM Sports, for all India market in the CS 4+ category from March 28 to April 3, Mumbai delivered the highest TVR for IPL3, followed by Hyderabad and Kolkata.
Robin Thomas Apr 13, 2010 8:23 AM
According to the RAM data for week 50 of 2009 (December 6-12) to week 13 of 2010 (March 21-27), Radio Mirchi remains the hot favourite in Delhi among the all female 12+ category. Fever FM and AIR FM2 Gold are in the No 2 and No 3 positions, respectively, among women listeners in Delhi.
Robin Thomas Apr 12, 2010 8:46 AM
According to TAM, in the CS4+ category, all India market, IPL3 matches held from March 28 to April 3, 2010, a total of 10 matches, have delivered an average TVR of 4.50 per cent. On the other hand, the average TVR for the last 33 matches during IPL3 touched 4.67 per cent as compared to 4.69 per cent TVR during the inaugural season of IPL.
Robin Thomas Apr 8, 2010 12:27 PM
Radio Mirchi is the hot favourite among women listeners in Mumbai, followed by Red FM, Radio City and Big FM. This is as per the RAM data in the all female 12 plus category, all place of listening from week 50 of 2009 (December 6-12) to week 12 of 2010 (March 14-20).
Robin Thomas Apr 7, 2010 8:49 AM
While one would expect more people to tune in to the IPL matches on weekends, the opposite is being seen. According to TAM, all India market from March 12-27, 2010, IPL3 received an average TVR of 4.86 per cent on week days, while on weekends the ratings saw a marginal drop with an average TVR of 4.55 per cent.
Robin Thomas Apr 6, 2010 11:40 AM
In just its third year, IPL has a long way to go before it can join the ranks of EPL (English Premier League) or the Super Bowl. Despite the commercial success of IPL, one wonders whether the fanfare could be broadened further and what lessons IPL can learn from EPL.
Robin Thomas Apr 6, 2010 11:38 AM
According to the RAM data for SEC ABC 12 plus from week 50 of 2009 (December 6-12) to week 12 of 2010 (March 14-20), Radio Mirchi continues to lead in the Kolkata market, closely followed by Big FM and Friends FM.
Robin Thomas Apr 6, 2010 8:26 AM
It’s now just a matter of time when the Government will announce its FM Phase III policies. The Phase III rollout will see the addition of another 700 FM stations to the already existing 200 private FM stations in India. In the meantime, the Radio Investors Forum had recently met I&B Minister Ambika Soni and communicated the serious issues facing the industry and also regarding the FM Phase III policy. exchange4media finds out from industry players whether the industry is actually ready for the Phase III rollout.
Robin Thomas Apr 2, 2010 8:22 AM
According to the latest TAM data, the average TVR for IPL3 matches in the CS 4+ category from March 21-27 is 4.82 per cent. While the TVR of the last 23 matches of IPL3 may be lower than Season 1, IPL3 certainly has the highest cumulative reach for the last 23 matches – 121 million – as compared to the last two years.
Robin Thomas Apr 1, 2010 8:42 AM
Mid-Day Infomedia is on an aggressive growth mode. Mid-Day has already announced a hike around the weightage of 15 per cent in its ad rates, which would be effective from May 1, 2010. Manajit Ghoshal, MD and CEO, Mid-Day Infomedia Ltd, shares more on the group’s focus areas in the year ahead.
Robin Thomas Apr 1, 2010 8:41 AM
According to TAM data for all India market in CS4+ category, for the first 14 matches – from March 12-20 – Mumbai emerged as the city that is most glued to IPL3 matches, followed by Kolkata, Delhi, Chennai, and Bangalore. exchange4media speaks to media planners to get their views on whether the city factory has finally settled in during IPL.
Robin Thomas Mar 31, 2010 10:21 AM
According to the latest RAM data from week 50 of 2009 to week 11 of 2010, in the SEC ABC 12+ category for the Delhi market, Radio Mirchi continues its lead, followed by Fever FM and AIR FM2 Gold. Interestingly, though the ratings of Mirchi saw a marginal decline, it dramatically picked up in the last two weeks.
Robin Thomas Mar 31, 2010 8:41 AM
IPL3 has seen extensive use of the 5-10 second ad breaks that appear on screen during the matches. Moreover, the third umpire screen is also used for these 5-10 second commercials. exchange4media finds out from industry experts on whether these ad breaks are serving any purpose and whether they have high recall value.
Robin Thomas Mar 29, 2010 9:45 AM
According to TAM Sports for the six metros in CS 4+ SEC ABC for the first 14 matches – from March 12-20, 2010 – the contributory share of female audience is 36 per cent. Given this figure, exchange4media finds out from media planners on their views regarding the contributory share of female audience and their impact on Hindi GECs.
Robin Thomas Mar 29, 2010 9:44 AM
Digital media is steadily growing in India, and instances like Youtube securing the online rights for live streaming IPL matches, or July Systems taking the IPL to the mobile screen, has brought further cheer to the digital industry. Various mobile and online companies are already riding the IPL3 wave, and there are high expectations from gaming companies as well. exchange4media spoke to industry players on the opportunities IPL provides for digital media, and for gaming in particular.
Robin Thomas Mar 26, 2010 10:01 AM
According to the latest numbers from TAM for CS 4+ all India market during IPL3, the average TVR of the 14 matches played between March 12 and March 20, is 4.69 per cent, with a cumulative reach of 108 million.
Robin Thomas Mar 25, 2010 10:08 AM
The addition of two new teams – Pune and Kochi, which cost more than $600 million – has taken the IPL valuation to new heights and also reiterated advertisers’ confidence in the property. However, has IPL reached its peak and is there any further it can go? exchange4media finds out from media planners.
Robin Thomas Mar 24, 2010 8:29 AM
Like the last two years, this year too several IPL franchises have roped in radio partners to reach out to their audience. The ad revenues of FM radio partners are expected to see a jump of about 15 per cent this year. exchange4media speaks to a few industry players to get their view on IPL as a property and the advertising opportunities it provides.
Robin Thomas Mar 23, 2010 8:24 AM
The home coming seems to be paying off for IPL in its third season. As per TAM data for CS 4+, for six metros from March 12-16, 2010, average ratings for IPL3 is higher than that of IPL2, even if marginal. However, it is low when compared to the ratings of the inaugural IPL. exchange4media attempts to gauge which way the IPL winds are blowing.
Robin Thomas Mar 22, 2010 10:31 AM
The 11th edition of FICCI Frames came to an end on March 18, 2010 on a happy note with I&B Minister Ambika Soni announcing several sops for the entertainment industry during her valedictory speech. The Government is also learnt to have finalised the Cinematography Act to curb piracy.
Robin Thomas Mar 19, 2010 8:38 AM
Founded by three young entrepreneurs, ‘Meter Down’, a 24-page general interest monthly magazine, has been launched in Mumbai earlier in March. The idea is to provide passengers travelling in Mumbai’s auto rickshaws with short, crisp and quick-to-read articles that’ll ensure a delightful ride.
Robin Thomas Mar 16, 2010 8:25 AM
According to the latest RAM data, Big FM continues its massive lead in Bangalore during week 45 to week 9 in the SEC ABC category. Its nearest rival, Radio Mirchi, is a distant second, though the FM station has managed to make slight gains in its ratings in the last two weeks. The top two are followed by Fever FM, Radio City, Red FM and Radio One.
Robin Thomas Mar 13, 2010 7:28 AM
Sourabh Rawal has been appointed as Regional Sales Manager – West at Tyroo, an online advertising network that connects websites (publishers) with advertisers who want to run advertisements. Rawal will be responsible for all operations and business development for the West market and will be reporting to Narayan Murthy Ivaturi, National Sales Manager, Tyroo.
Robin Thomas Mar 10, 2010 9:12 AM
Institute for Technology and Management (ITM), which offers full time masters programmes, has appointed Ignitee Digital Solutions as their online agency. Besides creating a website, Ignitee will be putting together active digital clients and cover all important aspects of the digital domain as part of its communication mix for ITM. Creatives will also play critical role.
Robin Thomas Mar 10, 2010 7:50 AM
Not much entertainment options are available in Jammu and Kashmir. Being the state’s sole private FM station, Big FM has been adding some entertainment value to the airwaves, along with Government-owned All India Radio (AIR). exchange4media takes a look at the FM radio scenario in the J&K market and the challenges and opportunities.
Robin Thomas Mar 9, 2010 7:46 AM
Mediaedge:cia (MEC), in its third edition of ‘Food for Thought’ session, held in Mumbai on March 5, predicted an increase of 14 per cent in viewership for IPL3 vis-à-vis IPL2, but 4 per cent lower than the inaugural IPL. These predictions are for the league matches and among Adults, 15+ years, ABC and CS.
Robin Thomas Mar 8, 2010 7:23 AM
The India- South Africa ODI series saw an average TVR of 5.0 per cent, which is a combination of both Neo Cricket and DD1 in the TG CS 4+. Most media planners that exchange4media spoke to felt that these ratings were not as per expectations despite India playing well and Tendulkar scoring a double ton.
Robin Thomas Mar 8, 2010 7:21 AM
US-based CineMaya Media Inc has appointed Rajiv Mishra as COO and President of the group. Mishra will be based in Delhi and will be responsible for the entire India operations. He will be reporting to Sunil Hali, Chairman, CineMaya Media Group.
Robin Thomas Mar 5, 2010 7:32 AM
Abhishek Verma has put in his papers as Head of Marketing and Communication at Neo Sports. March 4 was reportedly his last day with the organisation.
Robin Thomas Mar 5, 2010 7:30 AM
SnapDeal.com, an e-commerce service launched on February 4, 2010, already has presence in Mumbai, Delhi and Bangalore. The company aims to expand to the top 25 cities of India by the end of 2010. Kunal Bahl, CEO, Jasper India, which owns SnapDeal, shares the company’s growth plans with exchange4media.
Robin Thomas Mar 3, 2010 7:23 AM
Integrid Media is set to launch an integrated digital platform, Maxxper, by March-end 2010. Maxxper will be led by Tarun Singh, Co-Founder and VP, Digital Media. With the launch of Maxxper, Integrid Media is targeting a revenue growth of 200 per cent y-o-y for the next 2-3 years.
Robin Thomas Mar 3, 2010 7:22 AM
Stage is set for the Hockey World Cup 2010, which is being held from February 28 to March 13 in Delhi. Ten Sports, which has broadcast rights for the championship, is expecting a rating of 2 TVR at least on key matches, which is said to be equivalent to test matches. However, some media planners doubt whether the matches would garner mass audience.
Robin Thomas Mar 2, 2010 6:12 AM
Radio City has announced the elevation of Ashit Kukian to COO and President – Ad Sales. Besides Kukian, there have been some other senior level elevations – Anil Dimri has been elevated to CTO and Senior EVP, Sagorika Kantharia is now EVP & Head – HR, while Reshma Khalid has been elevated to CFO & VP, and Rachna Kanwar to VP - Digital Media & New Business.
Robin Thomas Feb 27, 2010 7:48 AM
Sachin Tendulkar’s double century in the second ODI and India’s remarkable victories in both the ODI matches against South Africa have raised the expectations of media planners and the broadcaster in gaining maximum eyeballs. exchange4media finds out more.
Robin Thomas Feb 26, 2010 6:54 AM
Big FM Mumbai station has roped in comedian Raju Srivastav as a radio jockey for its breakfast show ‘92.7 FM ki laughter local’ along with RJ Vrajesh Hirjee. The aim is to increase the humour quotient of the breakfast show. The FM station has earmarked a marketing budget of over Rs 1 crore.
Robin Thomas Feb 25, 2010 7:35 AM
The FM radio market in Sikkim is dominated by three players – Radio Misty, Nine FM and Red FM. The functioning of FM radio in the hilly state presents its own set of challenges and opportunities. exchange4media finds out more from Radio Misty’s Nishant Mittal and Nine FM’s Bobby Gupta.
Robin Thomas Feb 25, 2010 7:34 AM
The Association of Indian Magazines, in association with Pressmart and exchange4media Group, organised the India B2B Media Summit 2010 in Mumbai on February 22. The Summit saw industry experts converge to discuss ways to build communities digitally and how B2B companies need to move beyond traditional modes of operation. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=37322§ion_id=8&pict=8&tag=2621 target= _blank><b>India B2B Media Summit 2010: ‘B2B has brought in micro marketing’</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=37323§ion_id=8&pict=8&tag=2624 target=_blank><b>India B2B Media Summit 2010: Of building communities on the web</b></a>
Robin Thomas Feb 23, 2010 7:45 AM
The second panel discussion at the India B2B Media Summit 2010, held in Mumbai on February 22 was on B2B and the media multiplier effect. The panellists highlighted the ability of B2B to offer better solutions to clients and why B2B was in a better position as media multiplier.
Robin Thomas Feb 23, 2010 7:21 AM
With just a few days to go for the Union Budget 2010, the radio industry has once again has pinned its hopes on Finance Minister Pranab Mukherjee. exchange4media speaks with radio players on their Budget wishlist, which includes cut in service tax and lowering of duties on import of radio equipment.
Robin Thomas Feb 22, 2010 7:00 AM
Kolhapur in Maharashtra may have only two FM stations – Tomato FM and Radio Mirchi – however, the music royalties issue is just as much a challenge here as in any metro. exchange4media takes an indepth look at how FM players are tapping the small town market and the roadblocks that they face.
Robin Thomas Feb 19, 2010 7:41 AM
After a stint of two years, Himanshu Shekhar, Business Head - North and West, Big FM, has decided to move on from Big FM. According to sources close to the development, Shekhar is reportedly headed back to Mindshare, where he will head the Unilever business. He will be based in Jakarta.
Robin Thomas Feb 16, 2010 7:31 AM
RAM data for the Mumbai market shows Radio Mirchi continuing to lead among listeners in the SEC ABC category. However, Red FM has managed to narrow the lead in the last few weeks. These two are followed by Radio City, Big FM, Fever FM and AIR FM2 Gold.
Robin Thomas Feb 16, 2010 7:26 AM
It’s been nearly a month since the IRS 2009 R2 data for radio was released, and the FM players are not very gung ho about it. What they find difficult to believe is how a rapidly growing medium could see a decline in listenership. FM players share their views, reactions and wishlists with exchange4media.
Robin Thomas Feb 16, 2010 7:23 AM
RAM data for the 15-week trend from week 40 to week 3 for the Kolkata market shows Radio Mirchi and Big FM as the top two FM stations among home listeners.
Robin Thomas Feb 15, 2010 4:26 AM
With roughly a month remaining for IPL3, the eight IPL franchises are gearing up for the tournament. Rajasthan Royals has announced that it would continue with UltraTech as its title sponsor for the third season. The other sponsors on board for the team include Moov, TCS, Kingfisher and Wrigley. This apart, Rajasthan Royals is launching its TV campaign on February 15.
Robin Thomas Feb 15, 2010 4:25 AM
Ignitee Digital Solutions is targeting a growth of more than 80 per cent in 2010. The company had seen a growth of around 84 per cent in 2009. The digital marketing company also claims to have seen an increase of 120 per cent in recruitment, as compared to the single digit exits over a year.
Robin Thomas Feb 12, 2010 6:58 AM
Audio Cinema is fast catching up in India and already has 1.5 million subscribers across operators in India. UTV New Media had launched audio cinema in June 2009. exchange4media spoke to industry players to find out the scope of this new format and the road ahead in a market like India.
Robin Thomas Feb 11, 2010 7:13 AM
In the first part of the report on ‘Ad Networks’, exchange4media had explored the state of ad networks in India and the factors that led to the clutter of ad networks in India. In this second part, we find out how marketers view ad networks, the concerns and the future trends in India.
Robin Thomas Feb 11, 2010 7:03 AM
Ad networks in India is pegged at around Rs 30-40 crore and estimated to be around 10 per cent of the entire digital media spend in India. While ad networks are still at its growth stage, some industry experts believe that few years down the line there would be consolidation in the market, which would reduce the clutter. exchange4media gets an indepth industry perspective.
Robin Thomas Feb 10, 2010 7:07 AM
Following the rebranding of SFM as Red FM towards the latter half of 2009, a lot has changed for the FM station – be it in terms of listenership, advertisers’ response or even the attitude change in the rebranded station. Nisha Narayanan, Senior VP - Programming and Projects, Red FM, shares more on the FM player’s plans for the year ahead.
Robin Thomas Feb 10, 2010 6:53 AM
With IPL3 around the corner, Quasar is gearing for this tournament and one of its primary agendas for 2010 is to maintain its leadership position. Manish Vij, Group Co-founder, Quasar, shares more on the online media agency’s growth plans with exchange4media.
Robin Thomas Feb 8, 2010 6:56 AM
Dailymotion, which had forayed into India in 2008, has claimed a growth of over 150 pc Y-o-Y in India alone. Following its strategic alliance with Hungama, Dailymotion and Yahoo! have come into a global strategic partnership. Luc Dumont, VP - International Expansion, Dailymotion, shared more on the Yahoo! partnership and India plans for 2010.
Robin Thomas Feb 6, 2010 6:29 AM
The second phase of the IPL3 campaign is ready for launch on February 11, 2010. While there was no official confirmation on the revenue targets for Season 3, as per industry estimates MAX is eyeing over Rs 650 crore in ad revenues from this season. exchange4media finds out more on the IPL initiatives from Sneha Rajani, EVP and Business Head, MAX.
Robin Thomas Feb 5, 2010 7:14 AM
The online advertising industry in India had long felt the need for an ad monitoring and analysis tool. With the launch of ViziSense’s AdView, it is believed that this need will be fulfilled. exchange4media gets industry players’ views on how much use such a tool will be for the industry.
Robin Thomas Feb 2, 2010 7:21 AM
With more than 450 million users across India and a far greater reach across demographics, mobile has gone beyond just calls and SMS alerts to user generated content and mobile video, which is set to become big once 3G is launched in India. exchange4media spoke to some industry players to know how mobile social networking is taking shape in India, the growth drivers and challenges.
Robin Thomas Feb 2, 2010 7:19 AM
According to RAM data for week 40 to week 2, Big FM continues its lead in the Bangalore market among home listeners, closely followed by Radio Mirchi. Fever FM follows at a distance at No. 3. Radio City, which is placed at No. 4, has seen a substantial rise in its ratings.
Robin Thomas Feb 1, 2010 6:55 AM
With an aim to provide information about global developments in radio, be it technical, programming or events, the Association of Radio Operators of India (AROI) is launching a monthly magazine, titled ‘Radio News and Views’, in February 2010. The magazine will be priced at Rs 50.
Robin Thomas Jan 29, 2010 7:16 AM
Mobile2Win, which recently launched Mobile Video UGC with Reliance, now has ambitious plans to launch this mobile social networking application not just with other operators, but in international markets as well. exchange4media speaks to Rajiv Hiranandani, Co-founder, Mobile2Win, to find out more about these applications.
Robin Thomas Jan 28, 2010 7:27 AM
According to the latest RAM data for Delhi home listeners from week 40 to week 2, Radio Mirchi continues to lead the FM space, followed at a considerable distance by Fever FM and AIR FM2 Gold. The fight for the third slot is a cluttered one.
Robin Thomas Jan 28, 2010 7:23 AM
Ormax Media’s new research product, ‘Day After Cricket’, aimed at helping advertisers on cricket events get better ROI, has been welcomed by industry players. However, some media planners that exchange4media spoke to, raised some pertinent points about such studies increasing effectiveness in cricket advertising.
Robin Thomas Jan 27, 2010 6:55 AM
IPL is back in the news with its third season. MAX has reportedly already sold 85 per cent of its inventories for IPL3. In an exclusive conversation with exchange4media, Sony Entertainment Television’s Rohit Gupta shares how MAX has been preparing for the tournament. Some media planners also give their take on whether home coming of IPL would deliver in terms ratings.
Robin Thomas Jan 27, 2010 6:54 AM
According to a PWC report, mobile VAS in India accounts for 10 per cent of the operator’s revenue and is expected to reach 18 per cent in 2010. Given the tremendous opportunities offered by this medium and consumer expectations, VAS experts throw light on the challenges and share the ways to further grow this medium.
Robin Thomas Jan 22, 2010 7:22 AM
According to RAM data for week 40 last year to week 1 of 2010, for the Mumbai market with a focus on home listeners, Radio Mirchi has more home listeners in the metro, followed by Red FM, Radio City and AIR FM2 Gold.
Robin Thomas Jan 22, 2010 7:14 AM
The news about Nimbus and BCCI securing new rights for the period 2010-14 has been widely welcomed by the industry. Nimbus has retained the broadcasting rights after having held for it for the last four years. Yannick Colaco, COO, Nimbus Sport, and some leading media planners share their views on what this deal augurs for Nimbus.
Robin Thomas Jan 18, 2010 6:57 AM
The second edition of ‘Food for Thought’ series explores celebrity Sensor to understand how consumers react to brand associations with celebrities. The findings of its latest celebrity Sensor report was released by Mediaedge:cia’s consumer insight and ROI division, MEC MediaLab. Shubha George, COO, MEC, throws more light on this study.
Robin Thomas Jan 15, 2010 7:49 AM
Launched in November 2009 in Delhi, Mydala aims to break even by the first half 2011. This apart, the group-based social e-commerce buying service also aims to launch its business in Mumbai and Bangalore, and later further expand to Tier I and II cities.
Robin Thomas Jan 15, 2010 7:48 AM
Sachin Bhatia, Co-founder, MakeMyTrip, has decided to move on. He is starting his own venture. However, he will continue with the company for at least a month and will also continue to be a shareholder in the company and be involved strategically.
Robin Thomas Jan 14, 2010 7:15 AM
There have been mixed reactions from the industry to the IRS 2009 R2 radio data. While the winners are obviously happy with the results, there is a general concern being raise about the decline seen in listenership, which many fear would impact advertising on radio.
Robin Thomas Jan 13, 2010 7:44 AM
The year 2009 has been a year of innovations and consolidations, but it has also been a year that saw the FM radio industry being the least affected by the slowdown. It was not only seen as one of the fastest growing mediums, but also as a cost efficient medium. FM players share how they dealt with the slowdown and the road ahead.
Robin Thomas Jan 13, 2010 7:43 AM
According to a recent market report conducted by IAMAI and IMRB, there exists a grey market in India, wherein almost 70-80 per cent of games are pirated thus, severely impacting the growth of gaming in India. exchange4media speaks to some industry players to find out about the impact of piracy on the gaming industry in India.
Robin Thomas Jan 13, 2010 7:40 AM
According to the Indian Readership Survey (IRS) 2009 R2 FM radio data for the Jaipur, Bhubaneswar, Indore and Agra markets, Radio Mirchi is ahead in Jaipur and Indore, while Radio Choklate clearly leads in Bhubaneswar and Radio Mantra tops Agra.
Robin Thomas Jan 12, 2010 7:47 AM
The IRS 2009 Round 2 for Kolkata, Bangalore and Chennai markets show less de-growth in listenership. In Bangalore, most of the FM stations have witnessed double digit growth in terms of listenership, while three FM stations have witnessed decline in listenership. Kolkata and Chennai markets, too, have a chunk of FM stations that have witnessed growth in listenership.
Robin Thomas Jan 11, 2010 9:52 AM
According to the Indian Readership Survey (IRS) 2009 Round 2 data (Radio Stations- last one week) for the radio industry, Radio Mirchi is the clear leader in both Mumbai and Delhi markets. Radio City is a distant second, followed by Red FM, which form the top three FM stations in both Mumbai and Delhi.
Robin Thomas Jan 11, 2010 9:22 AM
The Indian Readership Survey (IRS) 2009 Round 2 data on the radio industry, released by the Media Research Users’ Council (MRUC) on January 8, 2010, once again shows Radio Mirchi as the lead FM radio station across India. While in the last round nearly all the Top 10 FM stations had witnessed growth, this time round only two of the Top 10 FM stations have witnessed growth in listenership.
Robin Thomas Jan 9, 2010 8:46 AM
DLF Indian Premier League is back in India for the third season, after being held in South Africa in 2009. MAX, the exclusive broadcaster of the DLF IPL, on January 7, 2010, launched the first phase of the campaign for DLF IPL3. exchange4media caught up with Sneha Rajani, EVP & Business Head, MAX, to know more about the upcoming campaigns and what one can expect from IPL Season 3.
Robin Thomas Jan 8, 2010 8:16 AM
The year 2009 was eventful, be it FICCI Frames 2009, IPL Season 2 and all the controversies surrounding it and all the interesting developments in both FM radio and digital media industries. For me, as a reporter covering radio, digital and sports marketing beats, the year 2009 only helped me further grow in this space, says Robin Thomas.
Robin Thomas Jan 1, 2010 9:14 AM
According to RAM data for 19 weeks from week 31 to week 49, from 12 noon to 4 pm, Radio Mirchi and Friends FM are in a neck and neck fight for the top spot, leaving no clear winner. They are followed by Big FM, which is closely followed by Fever FM, which has seen a steady rise in its ratings.
Robin Thomas Dec 24, 2009 8:00 AM
NetworkPlay.in aims to triple its revenue growth in the year 2010 along with its focus on premium offerings and increasing coverage. The vertical ad network plans to launch a measurement tool in 2010 that is said to be the most robust post campaign analytics available in the country. exchange4media spoke to Rammohan Sundaram, Founder, CEO and Managing Director, Networkplay.in to find out about the network’s achievements in 2009, and the growth targets in 2010.
Robin Thomas Dec 22, 2009 8:03 AM
After a mixed bag of business in 2009, Communicate2, a leading search engine marketing company in India, is eyeing nearly 200 per cent growth in 2010. This apart, Communicate2 also aims to focus extensively on social media and SEM. Vivek Bhargava, CEO and Founder, Communicate2, shares the company’s growth plans with exchange4media.
Robin Thomas Dec 21, 2009 7:59 AM
A special discussion on Pitch Media Brand-o-Meter was held on Thursday, December 18, 2009, which was aimed at understanding the dynamics of media planning and buying. The research partner was Annik.
Robin Thomas Dec 18, 2009 8:05 AM
Big FM on December 16, 2009 announced that it had entered into a strategic alliance with Radio Dhamaal and Rangila FM. Inter-brand relations are not new in the Indian radio industry, but do such strategic sales alliances stand the test of time? exchange4media spoke to some FM player who have entered into similar strategic alliances to find out more.
Robin Thomas Dec 17, 2009 7:27 AM
Following a series of launches and initiatives by Vdopia in 2009, the online video ad network claims to have grown around 900 per cent in terms of revenue in 2009, as compared to 2008, and is eyeing the same growth numbers for the year 2010 as well. This apart, Vdopia not only aims to launch many new products and technologies, but also plans to double its manpower in the US and in India.
Robin Thomas Dec 16, 2009 8:06 AM
After a stint of nearly four years, both Navin Shah and Maneesh Mathur have quit Percept Picture Company and P9 Integrated, respectively, to start their own venture, christened EMC (Entertainment Media Communications). The company will be based in Mumbai and is scheduled to launch in mid-January 2010.
Robin Thomas Dec 16, 2009 7:56 AM
Adhir Bhogte is joining Meow FM as National Sales Head. He takes charge from December 14, 2009. Bhogte’s appointment comes close on the heels of Vehrnon Ibrahim joining Meow FM as National Programming Head.
Robin Thomas Dec 12, 2009 8:40 AM
Vehrnon Ibrahim is joining Meow FM as National Programming Head. He takes charge from January 4, 2010 and will be reporting to Ashish Bagga, CEO, India Today Group. He takes over from Priya Baweja, who was National Programming Head till six months back. Ibrahim had put in his papers at Radio One earlier this month after a two-year stint.
Robin Thomas Dec 11, 2009 7:51 AM
The music royalty issue continues to worry FM stations, and the recent proposal to amend the Copyright Act is an additional worry, especially for small town FM stations. exchange4media spoke to some FM radio players to find out how small town FM stations are dealing with the unending music royalty issue and whether the recent proposals of the Copyright Amendment Act have altered their Phase III plans.
Robin Thomas Dec 10, 2009 8:32 AM
Ozone Media, aims to launch video ad- network early next year which is said to be great opportunity for advertisers for branding. This apart, Ozone Media also eyes at three digit growth for the year 2010.
Robin Thomas Dec 8, 2009 7:35 AM
Quasar’s Mumbai team has bagged the digital account for Eureka Forbes. The account size is pegged at over Rs 2 crore. As the digital AOR, Quasar will be responsible for the complete range of digital responsibilities, which includes SMO, SEO, ORM, website, online media planning and buying, etc. It is learnt that 14 agencies were part of the pitch.
Robin Thomas Dec 7, 2009 8:44 AM
While the Internet today is the fastest growing medium in the media and entertainment industry, it is still beset with some basic problems such as broadband connectivity. Panellists at the Fourth India Digital Summit, organised by IAMAI in Mumbai on December 3, 2009, discussed at length on this medium in the session titled ‘Internet - 5 steps to Growth’.
Robin Thomas Dec 4, 2009 8:43 AM
The Fourth India Digital Summit, organised by IAMAI in Mumbai on December 3, 2009 focussed on various issues facing digital marketing in India today. The first plenary session on ‘Optimising Digital Marketing Channels - Perspective of Marketing Experts’ set the tone for the summit and saw the panelists discussing ways to build awareness about this medium, create brand leaders and build brand performance.
Robin Thomas Dec 4, 2009 8:43 AM
DishTV on December 3, 2009 announced its new brand positioning with the aim to connect with its existing subscribers and the potential ones on an emotional platform. A multimedia campaign to this effect is scheduled to break from Sunday, December 6, 2009. DishTV has allocated a marketing budget of Rs 30 crore for this exercise.
Robin Thomas Dec 4, 2009 8:29 AM
Contrary to the general de-growth trend seen in the latest round of the Indian Readership Survey 2009, the top Urdu dailies have witnessed growth. Inquilab is the only Urdu daily to have witnessed a fall in average issue readership (AIR). Despite this, the daily maintains its lead.
Robin Thomas Nov 28, 2009 7:41 AM
Kannada publications have also seen decline in average issue readership (AIR) as per the Indian Readership Survey (IRS) 2009 R2 data. Four of the five newspapers have seen a decline in AIR, while among Kannada magazines four of the five magazines have seen double-digit decline.
Robin Thomas Nov 27, 2009 8:29 AM
Tamil newspapers and magazines have not witnessed any growth in average issue readership (AIR) as per the Indian Readership Survey (IRS) 2009 R2 data. Daily Thanthi continues to be the most popular Tamil daily, while among magazines, Kumudam leads the field.
Robin Thomas Nov 27, 2009 8:28 AM
ESPN-Star Sports has claimed that Hathway has not made payments due to them since July 2009. The outstanding amount is reportedly in excess of Rs 16 crore. ESPN had switched off its services in key networks and a nationwide notice had been issued on November 10, 2009, warning the MSO that it would switch off signals with effect from December 1, 2009.
Robin Thomas Nov 27, 2009 7:52 AM
Only two out of the top five Bengali dailies have witnessed marginal growth, according to the Indian Readership Survey (IRS) 2009 R2 data for Average Issue Readership (AIR). The story is no different for magazines either, with four of the five magazines having de-grown as compared to the previous round.
Robin Thomas Nov 26, 2009 8:40 AM
Amid fall in average issue readership (AIR) of most language publications, Malayalam publications offer a ray of hope, with both newspapers and magazines witnessing robust growth. As per the Indian Readership Survey (IRS) 2009 R1 data, four of the top five Malayalam dailies have seen a rise in AIR, with Malayala Manorama placed at No 1. Four of the top five Malayalam magazines, too, have witnessed growth.
Robin Thomas Nov 26, 2009 8:38 AM
The Indian Readership Survey (IRS) 2009 R2 data for Bangalore show Vijay Karnataka to be the largest read newspaper, followed by Prajavani. Both the units – Bangalore MC and Bangalore Rest of UA – show that most of the small publications have witnessed huge growth in their Average Readership Issue (AIR).
Robin Thomas Nov 25, 2009 8:55 AM
The Indian Readership Survey (IRS) 2009 R2 data has thrown rather interesting numbers for Chennai in terms of Average Issue Readership (AIR). Barring The Times of India, all nine of the Top 10 publications in the Chennai MC market have witnessed decline in Average Issue Readership (AIR), while in Chennai Rest of UA, seven of the Top 10 publications have witnessed a decline.
Robin Thomas Nov 25, 2009 8:54 AM
Continuing with the overview on the growth of Internet in India, the second part of the report looks at what Internet has to offer, whether it can take on television as a medium of communication, growing mobile penetration and infrastructure issues like broadband penetration, etc.
Robin Thomas Nov 24, 2009 9:09 AM
The top 10 publications that have recorded the highest growth in their average issue readership (AIR) in the latest round of the Indian Readership Survey (IRS) include the likes of Deshabhimani , Lokmat, Malayala Manorama, Vanitha and The Times of India, among others. Publications that have seen the steepest falls in this round include Vartha, Saras Salil, Eenadu, Andhra Jyothi and Gujarat Samachar.
Robin Thomas Nov 24, 2009 9:05 AM
India’s Internet users stood at 35.8 million as of September 2009, as per the latest comScore report on the growth of Internet audiences in the Asia-Pacific region. With Internet completing a decade in the country, exchange4media takes an indepth look at the growth of this medium in India and speaks to some industry experts on the road ahead.
Robin Thomas Nov 23, 2009 7:22 AM
The 15 weeks RAM data -- week 30 to week 43 (12 noon to 4 pm) – shows Radio Mirchi surging ahead during the afternoon slots in the Mumbai market. Red FM, Big FM, Fever FM, Radio City and AIR FM2 Gold are closely competing for the second slot in this daypart. exchange4media spoke to experts on their views on afternoon listenership in FM radio
Robin Thomas Nov 18, 2009 7:41 AM
Mouthshut.com recently modified its mobile reviews and has now enabled a user, from any part of the world, to submit reviews through a unique number. In a conversation with exchange4media, the company’s CEO Faisal Farooqui also said that Mouthshut.com is working on introducing SMS based ‘Real Time Social Network’.
Robin Thomas Nov 18, 2009 7:36 AM
Two years since its launch, SMS Gupshup claims to be close to 25 million users, and primarily because of word of mouth. With revenues growing, SMS Gupshup also claims to breakeven within six months. Advertising and engagement marketing are the two revenue streams for the company, apart from carrier revenue streams.
Robin Thomas Nov 16, 2009 6:49 AM
While Radio Mirchi remains the most heard FM station in Delhi, and maintains a distant lead over the rest, FM stations like Fever FM, Red FM and Big FM have begun to challenge Mirchi’s leadership position closely. exchange4media spoke to industry players to find out more on the Delhi FM market, the challenges and the road ahead.
Robin Thomas Nov 16, 2009 6:46 AM
United Radio UK on November 11, 2009 announced the launch of its India operations. Big River Radio has merged all its consultancy work with United Radio, however, all products and services for radio will continue to be under Big River Radio. exchange4media spoke to Paul Chantler, Director and Senior Partner, United Radio, on the company’s India plans and also its plans to set up a radio news agency.
Robin Thomas Nov 12, 2009 8:06 AM
The growth of the digital medium is seeing new categories exploring this medium, more so the sports channels. With growing digital spends, sports broadcasters are quite bullish about this medium. exchange4media finds out what innovations and ways are being employed by different sports broadcasters to tap the digital medium.
Robin Thomas Nov 11, 2009 8:10 AM
Roshan Tamang, VP - News, Sports and Entertainment, has reportedly put in his papers at Web18 and is likely to join the Times Group. Tamang had joined Web18 in July 2005 and is currently serving his notice period. This week is said to be his last working week at Web 18. Prior to joining Web18, he was with Times Internet Ltd as News Editor.
Robin Thomas Nov 6, 2009 7:25 AM
TAM data for the ongoing India-Australia ODI series, in the all India market, CS 4+ years, show an average TVR of 2.30 on Neo Cricket for the first three matches played on October 25, 28 and 31. With the series poised at an exciting juncture, media planners feel these ratings would go up further and say that even the current ratings are good as compared to Champions League and Champions Trophy.
Robin Thomas Nov 5, 2009 7:18 AM
It is learnt that Abraham Thomas has quit Red FM as COO. Thomas had reportedly put in his papers three months ago and had been serving his notice period since then. No official confirmation was forthcoming, however, industry sources close to the development have confirmed the news. It is further believed that Thomas has plans to float his own venture.
Robin Thomas Nov 4, 2009 12:10 PM
With Australia winning the fourth ODI against India, the series is poised at an exciting stage. Given the tremendous interest in this seven-match India-Oz ODI series, Neo Sports is targeting gross billings of Rs 150 crore. The broadcaster has roped in eight sponsors for this series, thus closing all its spots. In an exclusive conversation, Abhishek Verma, Head - Marketing and Communications, Neo Sports, speaks about the expectations from this series.
Robin Thomas Nov 3, 2009 8:20 AM
Digital advertising in the auto sector is witnessing tremendous growth with auto manufacturers taking to the Internet in a big way. In fact, auto companies have increased their digital spends from a mere 1-2 per cent to over 8-10 per cent. exchange4media takes an in-depth look at the growth spurt and the emerging trends in digital advertising.
Robin Thomas Nov 2, 2009 8:03 AM
When it comes to leveraging sport, long-term plans outweigh any short-term attractions. At the end of the day, it is performance that matters. Going forward, advertisers also demand higher accountability and better ROI. The session on ‘Bang for the Buck - How do Advertisers Get Best ROI for Their Investment?’ at the second edition of ISMF saw a spirited panel deliberating on net results, performance at sports, and concentrating on long term plans.
Robin Thomas Nov 2, 2009 7:44 AM
A little bit of drama, winning performances, some smart marketing and advent of new technologies could go a long way in attracting more eyeballs and the growth of sports. These formed the crux of discussions at the session on ‘Scale of Sports Businesses - A Broadcasters Perspective’ at the India Sports Marketing Forum (ISMF) 2009 held in the Capital on October 30.
Robin Thomas Nov 2, 2009 7:42 AM
‘Power Play’, the concluding session of the India Sports Marketing Forum (ISMF) 2009, saw an interesting one-on-one interaction with Shailendra Singh, Joint MD, Percept Ltd. The session was chaired by Amit Agnihotri, Co founder and Director, exchange4media Group, and Editor, Pitch. In his unconventional style, Singh gave his insight into the Indian sports industry and explained the difference between loving the sport form of cricket versus loving the entertainment form of cricket.
Robin Thomas Nov 2, 2009 7:15 AM
The second edition of the India Sports Marketing Forum (ISMF) took place in the Capital on October 30, 2009. The day-long Forum saw experts discuss that monies would be where the eyeballs are, and that while India will grow beyond cricket, cricket is here to stay. The exchaneg4media Group event was held in association with T10 Gully Cricket and powered by TAM Sports.
Robin Thomas Oct 31, 2009 8:10 AM
Online travel industry may currently have less that 3 per cent of the market share, but this industry is set to see double digit growth in a couple of years’ time. exchange4media takes an in-depth look at this rapidly growing industry and speaks with industry players to find out the key growth trends, challenges and the tremendous opportunities ahead.
Robin Thomas Oct 28, 2009 8:18 AM
With every medium cashing in on the festival season, the digital medium is not far behind. Brands like HCL, Cadbury, General Motors, Vodafone, Samsung, Nokia, etc. are increasingly becoming active in the medium. exchange4media takes a look at the major festival trends seen in the digital medium this year.
Robin Thomas Oct 19, 2009 7:30 AM
When it comes to engaging listeners FM radio knows it best, be it a local event or a mega celebration, and this festive season for FM radio means a combination of huge opportunities in terms of business and programming. As per industry estimates, overall ad expenditure rose from 3 per cent in 2007-08 to 4 per cent in 2008-09.
Robin Thomas Oct 19, 2009 7:19 AM
With brands like Yamaha, Xerox and Idea actively supporting online entertainment/ online reality shows on the Internet, this area is seeing a spurt in recent times. But how sustainable is online entertainment and how can this be made economically viable? exchange4media finds out more on the future trends from industry players.
Robin Thomas Oct 19, 2009 6:56 AM
Beating the general slowdown trends, Big FM claims to be seeing a good year in 2009. The priority for 2010 is to get more number of clients to use this medium and in a manner that would highly benefit them. In conversation with exchange4media, Arjun Singgh Baran, Regional Director – West, Big FM, shares the FM station’s growth plans and strategies to retain its client base.
Robin Thomas Oct 19, 2009 6:52 AM
The TAM Media Research ratings for the first five matches played of the Airtel Champions League T20 2009 show an average TVR of a mere 1.16 for all the matches played. Are these ratings as per expectations? What is it that is not working for Champions League T20? exchange4media speaks with some media planners to get their views on the not too encouraging numbers for Champions League T20.
Robin Thomas Oct 16, 2009 8:34 AM
Buoyed by the PwC Indian Entertainment and Media Outlook 2009 that states that the Indian radio industry had grown at a CAGR of 36.4 per cent over the last four years, the FM industry is quite upbeat. exchange4media caught up with Uday Chawla, General Secretary, AROI, to know his views on the FM Phase III rollout the road ahead.
Robin Thomas Oct 14, 2009 9:02 AM
Radio Mantra, Jagran Group’s FM venture, has roped in Narendra Tripathi as Chief Operating Officer. Tripathi has taken charge from October 9, 2009. He will be reporting to Rahul Gupta, Director, Radio Mantra. Prior to this Tripathi was with NDTV Media as Senior Vice President.
Robin Thomas Oct 13, 2009 8:06 AM
