Date-wise News
The long-waited Bandra Worli Sea Link opened to traffic on July 1, 2009 and has been creating much news. For OOH players, the eight-laned Sea Link offers an uncluttered skyline. However, it needs to be kept in mind that since traffic will be zipping through at a fast pace, any OOH display needs to be innovative enough to catch the eye. exchange4media spoke to some OOH players on the outdoor opportunities offered by the bridge over Mumbai’s waters.
Pallavi Goorha Kashyup Jul 3, 2009 8:51 AM
In yet another attempt to offer its consumers an interactive and innovative feature, Reliance Big TV on July 2, 2009, launched iStock, a portfolio tracking service through their DTH platform in association with Reliance Money. Reliance Money has created an iStock zone on Big TV’s DTH platform.
exchange4media Mumbai Bureau Jul 3, 2009 8:28 AM
The fifth edition of Anifest India, an annual international animation festival organised and promoted by The Animation Society of India (TASI), is slated to be held from August 13-16, 2009. Anifest India brings together some of the world’s best animation directors, technicians and several international animation stalwarts under one roof.
exchange4media Mumbai Bureau Jul 3, 2009 8:27 AM
Continuing with the ‘socially relevant’ elements in its ads, Idea Cellular’s latest TVC tackles the issue of health and fitness. Brand ambassador Abhishek Bachchan dons the role of a doctor, who advises people to walk as they talk on their cellphones so that they are truly ‘mobile’. However, this advice backfires on him… in a way.
exchange4media Staff Jul 3, 2009 8:27 AM
Global communications consultancy Hill & Knowlton has expanded its operations into India by taking over the management responsibility of IPAN from JWT India effective July 1 2009. The new entity, to be re-branded IPAN Hill & Knowlton, will become a part of Hill & Knowlton’s Asia Pacific region with IPAN President Radhika Shapoorjee reporting to Hill & Knowlton Asia Pacific President & COO Vivian Lines.
Tasneem Limbdiwala Jul 3, 2009 8:26 AM
One story that news channels should have grabbed and played up was the investigative report of BBC’s Richard Watson on the Mumbai 26/11 attacks, says BV Rao. India’s news channels have unfairly been carrying the stigma of helping the terrorists in their mission. Watson pointed out that there was something elementarily wrong about the Government’s accusation.
Omnicom Group has announced the appointment of Tim Love as its new CEO, in charge of its Asia Pacific India Middle East Africa (APIMA) operations, effective July 1, 2009. Love succeeds Michael Birkin, who has quit Omnicom Group as Vice Chairman and Asia Pacific Chairman and CEO. Birkin has taken up a majority interest in RPMC, a US-based event company with offices in London and Los Angeles.
Tasneem Limbdiwala Jul 3, 2009 8:24 AM
I don’t think recession is fun at all, far from it. I think they are very painful, I don’t think reducing headcount is fun. It can be described any way but that way. It is a difficult time. The prospects of the industry are strong because of different reasons -- globalisation, over capacity and shortage of human capital, internal communication, distribution importance for retailers, CSR, centralisation, rise of new types of country manager -- this is all good long-term stuff. But the short-term is very painful.
exchange4media Staff Jul 3, 2009 12:00 AM
Radio has become infotainment now. With competition and so many different contests happening, the winner may just get complete dowry at one go. You can vent your feelings on radio, laugh, listen to music, talk and drive .Radio is cheap and you can carry it anywhere. It is one on one and means different things for different people. Nowadays, jocks want to get into production and TV and work out of prime cities.
exchange4media Staff Jul 3, 2009 12:00 AM
