Date-wise News

Thirty-five ad agencies of Andhra Pradesh are in for a surprise holiday bonanza thanks largely to Telugu daily Sakshi. These are the agencies that have done a net paid billing average of Rs 7 million or more with Sakshi in the first financial year of 2008-09 after its launch. One member from each of these 35 agencies will enjoy an all-paid holiday of five days and four nights in Thailand later this month. P Sridhar, General Manager – Advertising, Sakshi, will lead this group.

e4m Desk Jul 21, 2009 10:45 AM

Online travel agency Cleartrip.com’s Cleartrip for Business - cleartripforbusiness.com - is a product that is aimed to change the way India Inc travels. By packaging all the administrative aspects of corporate travel and combining this with a dynamic and cost efficient travel booking tool, Cleartrip claims to have developed the first ever exclusive online business travel solutions product.

exchange4media Mumbai Bureau Jul 21, 2009 10:44 AM

The real estate sector has been witnessing good growth in India and plays a significant role in the country’s economy. This creates a huge opportunity for trade players, which help to build a platform for stakeholders of the industry. These publications cover the latest trends and developments in the industry segment.

e4m Desk Jul 21, 2009 8:53 AM

Reckitt Benckiser Plc, the global consumer goods company, is launching its first ever corporate advertising campaign. The campaign will initially see two parallel executions –one on social media such as FaceBook, and one on ad networks targeting sites for the TG such as student deals, music, sports, travel and humour.

Pallavi Goorha Kashyup Jul 21, 2009 8:39 AM

Bikes and touring have an unbreakable bond, and it is this bond that Dentsu Communications explores in a new TV campaign for Yamaha Motors’ new bike Fazer. Dubbed the ‘touring bike’, the Fazer TVC broke recently that aims to bring out the joy of being on the road as against the usual speed-hot girl in back seat-muscle mania route.

Pallavi Goorha Kashyup Jul 21, 2009 8:23 AM

Mediaedge:cia (MEC) has appointed Hariharan Vishwanath as National Trading Director for MEC India. Prior to this, Vishwanath was General Manager, Maxus Bangalore. In his new role, he will be reporting to both T Gangadhar, Managing Director, MEC India, and Prasanth Kumar, GroupM’s Trading Head.

e4m Desk Jul 21, 2009 8:16 AM

With 13 years’ experience in integrated marketing communications and communication planning, Nagesh Burla, Senior Director – Entertainment Marketing, GroupM ESP, believes that what drives him is the business of communication. He sees himself in an entrepreneurial role in and around the communication business. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.

e4m Desk Jul 21, 2009 8:14 AM

Triveni Media Group, which currently has five channels in its bouquet, is set to add two more channels to its offerings. The first would be a spiritual channel, christened VOI Sai Darbar, while the second one is an infotainment channel, VOI Bihar-Jharkhand.

e4m Desk Jul 21, 2009 8:14 AM

Tata Docomo, the GSM offering from Tata Teleservices Ltd, has embarked on its campaign journey to support its national rollout. The tagline sported by the company – ‘Do the New’ – might remind one of a certain beverage brand. But Draft FCB Ulka, the agency behind the campaign, explains why this shouldn’t be the case.

Tuhina Anand Jul 21, 2009 8:13 AM

Four months after G Subramaniam stepped down as BCCL’s Chief Financial Officer, Sankar Narayan has assumed charge as CFO. S Sivakumar, CEO, Times Private Treaties, had been looking after the finance affairs following Subramaniam’s exit in March 2009. Narayan’s appointment comes close on the heels of Dr Dileep Padgaonkar being brought in as Consulting Editor for The Times of India.

e4m Desk Jul 21, 2009 8:13 AM