Date-wise News

Digital Commerce: Finding the right ‘blend’ to leverage eCommerce amongst brands

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How brands and manufacturers are tapping e-Commerce to enhance distribution came under the scanner at the National Conference on Digital Commerce. The Conference, organised by IAMAI in the Capital on November 27, 2009, threw up interesting insights like blending offline and online models for getting the best out of the medium as well as providing end-to-end solutions to the consumer to deliver the most to him.

Abhishek Chanda Nov 30, 2009 8:34 AM

GenNext Media Magnate: Sakshi Dalela – Leading from the front

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Joining the mutual funds industry from media and advertising industry with 10 years of experience has been a milestone in the career of Sakshi Dalela, Head - Corporate Communications, SBI Funds Management. The sheer pulse and dynamism of the industry has kept her going. She believes in passion, commitment and leading her team from the front. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.

e4m Desk Nov 30, 2009 8:32 AM

Neeraj Chaturvedi, National Mktg & Promo Head, Fever 104 FM

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The future should also see opening up of more channels in Phase III. With the coming of more and more licenses, we are expecting a lot of new players to come on board. Existing players are expected to become more aggressive as they have been really burdened by the previous license fee structure and have borne the brunt for the last 2-3 years. The expected regulatory reforms that are likely to improve profitability and stimulate foreign investments should also give the industry a much needed fillip. Multiple licenses per station will also help in better utilisation of resources and better profitability. News in the coming times will be seen as stream of revenue.

e4m Desk Nov 30, 2009 12:00 AM