The Mumbai leg of the Pitch CMO Summit 2009 was held on December 17. The Summit saw five case study presentations on some well-known brands that have made their mark. Also unveiled at the event was the Brand-o-Meter that reveals how various brands measure.
The last session of the Mumbai edition of the Pitch CMO Summit 2009 saw Abdul Khan, Head - Marketing, Tata Docomo, discussing the telecom brand’ launch during troubled times earlier this year and how the brand weathered the storm and strived for innovations to break through the clutter.
Shavon Barua is joining Euro RSCG as Director of the agency’s Mumbai office. Barua takes charge from January 2010. She has earlier worked with Euro RSCG in Delhi, where she was Head of the Reckitt Benckiser business.
After five insightful marketing case study presentations, the Pitch CMO Summit saw a panel discussion on understanding the consumer better. The panelists included Tata Docomo’s Abdul Khan, Pidilite Industries’ Praveen Tripathi, and Rajesh Mehta of Western Union Services. Pitch magazine’s Amit Agnihotri moderated the session.
A special discussion on Pitch Media Brand-o-Meter was held on Thursday, December 18, 2009, which was aimed at understanding the dynamics of media planning and buying. The research partner was Annik.
Rajesh Kamat, CEO, Colors is the impact Person of the Year 2009. Kamat was adjudged impact Person of the Year 2009 a glittering and well-attended ceremony in Mumbai on December 17. Accomplished musician Anoushka Shankar was chief guest at the event.
The way Zee works is that we are clear that we have to deliver value to our shareholders and stakeholders and on a constant basis. We are not here for six months, one year and go somewhere else. Unless, I sell the company, where would I go? But executive-run companies can burn money. For an executive, it doesn’t make a difference – they will move on to another job and at double the salary again. What are they losing? But the bottom-line of what I am saying is that is there anything wrong and right about these things. Success is mostly in hindsight, it is not guaranteed.