Date-wise News

Yatra.com partners with Tyroo to promote and sell designated ad space

Yatra.com partners with Tyroo to promote and sell designated ad space?blur=25

Online travel company Yatra.com and Tyroo Media, a global advertising network funded by Yahoo!, have announced a strategic alliance that will allow Tyroo to exclusively promote and sell designated advertising space on Yatra.com to interested companies in India and overseas.

exchange4media Mumbai Bureau Feb 20, 2010 6:05 AM

Nielsen appoints Amit Adarkar as Vice President of its Bases Division

Nielsen appoints Amit Adarkar as Vice President of its Bases Division?blur=25

The Nielsen Company has announced the appointment of Amit Adarkar as Vice President, Nielsen Bases. Adarkar will be based out of Mumbai and will report to Prasun Basu, Vice President, Nielsen Bases, South Asia and Middle East & Africa, and Executive Director, Consumer Research, South Asia, The Nielsen Company.

exchange4media Mumbai Bureau Feb 20, 2010 6:04 AM

CII Brand Summit: Media should not be seen as mass or social – integration worked better: Rahul Welde

CII Brand Summit: Media should not be seen as mass or social – integration worked better: Rahul Welde?blur=25

Speaking on ‘From mass media to social media’ at the fifth CII Brand Summit 2010, being held in Bangalore on February 19-20, Rahul Welde, Vice President, Media services, Asia AMET Unilever, Singapore, highlighted the various media touch points of the consumer.

Judy Franko Feb 20, 2010 6:03 AM

CII Brand Summit: Adi Godrej’s 3 keys to build a successful brand strategy

CII Brand Summit: Adi Godrej’s 3 keys to build a successful brand strategy?blur=25

The two-day CII Brand Summit 2010 got underway in Bangalore on February 19, 2010. The focus in the fifth edition of the Summit is on ‘Marketing Disruption: How will brands woo consumers in the age of discontinuity’. Adi Godrej held the audience’s attention with his three keys to building a successful brand strategy and rejuvenation of brand Godrej.

Tuhina Anand Feb 20, 2010 6:02 AM

Remembering Mani Ayer: Industry shares memories of the legend in Delhi

Remembering Mani Ayer: Industry shares memories of the legend in Delhi?blur=25

The advertising and media fraternity gathered in Delhi on February 19, 2010 to share their experiences and special memories of advertising legend SR Mani Ayer, who passed away on February 8, 2010.

exchange4media Staff Feb 20, 2010 6:01 AM

GoaFest 2010 to celebrate ‘Survival of the Freshest’ at a new venue

GoaFest 2010 to celebrate ‘Survival of the Freshest’ at a new venue?blur=25

Following the announcement of GoaFest 2010 dates (April 8-10), AAAI and the Ad Club on February 19 unveiled the theme for this year – ‘Survival of the Freshest’. This apart, a new venue for the festival was also announced – Utorda Beach in South Goa, instead of the usual venue of Cavelossim beach.

exchange4media Mumbai Bureau Feb 20, 2010 6:00 AM

As far as growth target is concerned, we are cautiously optimistic: Prasoon Joshi

As far as growth target is concerned, we are cautiously optimistic: Prasoon Joshi?blur=25

“The year 2009 was tough for us, especially for the Mumbai branch, as we handle many financial and retail clients out of here, which were the two sectors that were mostly affected... But at the same time, we fortunately had some good business wins, and as a result the McCann Worldgroup India did really well... our unconventional advertising streams generated a lot... As far the growth target is concerned, we are cautiously optimistic,” says Prasoon Joshi, Executive Chairman & Regional Executive Creative Director, McCann Worldgroup.

exchange4media Staff Feb 20, 2010 5:59 AM