Date-wise News
Nescafe looks to making coffee-drinking a more ‘active’ experience; finds its ‘star’ for India
DLF and L&T involved in spat over 'Building India'
It is learnt that real estate developer DLF Ltd and Larsen & Tourbro (L&T) are locked in a legal tussle over the use of the word ‘Building India’. DLF has been using the tagline ‘Building India’ for almost five years now. Now, the real estate major has sent a legal notice to L&T on the latter’s misuse of these words.
Dalmia Cement (Bharat) Ltd appoints Vizeum as media AoR
Dalmia Cement (Bharat) Ltd (DCBL) has appointed Aegis Media Group’s Vizeum as its media agency on record. BK Singh, Executive Director - Sales & Marketing, DCBL has confirmed the development. S Yesudas, MD - Indian Sub-continent, Vizeum, said, “This business will be handled out of Vizeum Chennai under the leadership of EM Sreeneelakandhan, GM.”
Evarist Rego quits IBD India as COO
Evarist Rego has put in his papers as COO at IBD India, part of Percept-Hakuhodo. Rego was earlier COO, Perspectrum Consultancy, Percept’s integrated marketing communication firm. He has been with the Percept Group for five years. Senior sources close to the development have confirmed the news. Rego’s next destination is not known.
Star World launches Glee on its weekend slot; continues with its new programming strategy for weekdays
Star World has fortified its weekend offering with the new show ‘Glee’. The channel had started a new programming strategy early this year, where episodes from a show would be telecast from Monday to Thursday as opposed to telecasting one episode per week.
Delhi Metro Rail Corporation invites bids for Phase 2 of MRTS
The Delhi Metro Rail Corporation (DMRC) has invited bids from agencies for licensing out advertising rights inside nine underground stations on Line 2, southern extension of the MRTS Phase-II (Udyog Bhawan to Saket). The contract shall be awarded for a period of five years.
Fox International launches 7 channels in India
Fox International Channels has launched seven new channels in India – FX, NGC HD, NG Wild, Fox Crime, NG Adventure, NG Music and Baby TV. The channels will be available across the country on multiple platforms like DTH, Digital and Analog Cable. Taproot is the creative agency, while GroupM is the media agency for all the seven channels.
Mint seeks to demystify personal finance with 'Mint Money'
Mint, the business daily from the HT Media stable, has launched a new booklet, ‘Mint Money’ on June 30, 2010. The booklet deals with personal finance and will cover one topic of interest each time it is published. However, the frequency is not decided as yet. The topic for the first issue was Mutual Funds.
Ayaz Memon joins IMN News as Consulting Editor
IMN News has brought on board Ayaz Memon as Consulting Editor. He joined a week back. Memon had quit DNA some time back. At DNA he was Editor-at-large and then continued as a columnist. Having extensive experience in the print industry, this is Memon’s first stint in television media.
Bharat Forge scouts for creative partner
Bharat Forge Ltd (BFL), the flagship company of the $2.4 billion Kalyani Group, has called for a multi-agency creative pitch. This is the first time that Bharat Forge is hiring an agency to handle its creative duties.
TRAI issues recommendations on foreign investment in broadcasting sector
TRAI's recommendations include a cap of 26 per cent on foreign investment for news & current affairs TV channels and FM radio, and a foreign investment limit of 74 per cent for broadcast carriage services. Foreign investments of 26 per cent and above will require prior approval of the Government.
Dentsu Marcom bags HomeGenie’s Rs 10-cr advertising account
Denstu Marcom India has been assigned the advertising mandate for Rosebys Home Care Pvt Ltd’s home care services venture HomeGenie. The account has been pegged in the region of Rs 10 crore. Rosebys Home Care is a joint venture between Rosebys Interiors India Ltd and Caretel Infotech Ltd.