Wirefoot, in association with IBM, conducted the Retail Branding 2.0 conference in Delhi on July 9, 2010. A knowledge initiative of Wirefoot, the conference was held with the objective of bringing forth the power of Internet media in retail brand building and consumer connect.
The Mumbai Metropolitan Region Development Authority (MMRDA) has invited bids from interested agencies for leasing out ad display rights on eight flyovers on the Western Express Highway in Mumbai. The space being offered through this tender is 1880 sq. m. The tender has been divided into eight individual packages. Each package consists of one flyover. The contract shall be awarded for five years.
The Delhi Metro Rail Corporation (DMRC) has invited bids for licensing out ad rights on civil structures within the underground section from Udyog Bhawan to Saket and elevated section from Qutub Minar to Guru Dronacharya station. The contract shall be awarded for a period of five years and an EMD of Rs 17 lakh is required for this tender.
The Airports Authority of India (AAI) has invited for bids under the ‘two-packet-system’ for installation of two ball balloon lights in the city side canopy area with ad displays at the new international terminal building at Trivandrum Airport.
All India Radio (AIR) has placed a global tender notice for the procurement of several DRM digital transmitters. The bid involves both financial and technical bids. The tender opens on August 25, 2010.
Hindustan Times, along with Hindustan and Fever FM, has launched a campaign for the Commonwealth Games 2010, called ‘I Love Delhi: My Delhi My Games’. Shantanu Bhanja, VP - Marketing, HT Media Ltd, shares more on this special brand initiative with exchange4media.
The Indian Broadcasting Foundation (IBF) at its Board of Directors meeting held in Delhi on July 9, 2010, unanimously approved a ‘Self Regulatory Guidelines and Complaints Redressal Mechanism’ for all non-news channels, including general entertainment, children, special interest channels.
Anil Fernandes, Vice President, INX Media, has put in his papers. He is joining India Today Group as Associate Publisher. This will be his second stint with the India Today Group, where he will report be reporting to Malcolm D Mistry, Publishing Director, India Today Mega Brand.
“I think mobile, if you look at the distribution, availability and consumer usage, is all about being mass. It may be the number one medium, but as an advertising medium, it is still very much in its budding stage… In India, mobile phone penetration is very high, however, the number of smart phones is still very low,” points out Maarten Albarda, VP - Global Connections, Anheuser-Busch InBev.