‘Mobile may be the No. 1 medium, but as an advertising medium, it is still very much in its budding stage’
“I think mobile, if you look at the distribution, availability and consumer usage, is all about being mass. It may be the number one medium, but as an advertising medium, it is still very much in its budding stage… In India, mobile phone penetration is very high, however, the number of smart phones is still very low,” points out Maarten Albarda, VP - Global Connections, Anheuser-Busch InBev.
“I think mobile, if you look at the distribution, availability and consumer usage, is all about being mass. It may be the number one medium, but as an advertising medium, it is still very much in its budding stage… In India, mobile phone penetration is very high, however, the number of smart phones is still very low,” points out Maarten Albarda, VP - Global Connections, Anheuser-Busch InBev. More
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