Date-wise News
Coca-Cola, world’s leading beverage brand from The Coca-Cola Company has retained its numero uno position at Interbrand’s annual ranking of the 100 ‘Best Global Brands'. This is the 11th year running that Coca-Cola has emerged at the top of the list. IBM, Microsoft, Google and GE followed Coca-Cola in the top five annual ranking among others.
exchange4media Staff Oct 2, 2010 7:55 AM
Publicis Groupe has signed an agreement to acquire a majority stake in communications agency and technology communications leader 20:20 Media, and India’s first social media consulting firm, 2020Social. Subject to FIPB approval, the acquired entities will become part of MS&LGroup, Publicis Groupe’s flagship PR and events network.
exchange4media Staff Oct 2, 2010 7:39 AM
Mitashi Consumer Electronics has awarded the creative duties of its entire portfolio to Origin Beanstalk Creative Consultants following a multi-agency pitch.
exchange4media Mumbai Bureau Oct 2, 2010 7:37 AM
Brand David has won the creative mandate for Dabur Red Toothpaste and Dabur Lal Dant Manjan. Bates 141 was the incumbent agency on the business. The size of the account is pegged at around Rs 15 crore. The other agency in fray for the business was Mudra.
Mid-Day has been increasing its web activities and the latest is providing a unique opportunity to its readers and website users to own original stuff used by Bollywood celebrities in their movies as part of its Celeb Memorabilia initiative.
Akash Raha Oct 2, 2010 7:33 AM
“Magazines for me will always be a successful business. They will always continue to flourish, albeit in different forms and mediums. The essence behind magazine making is to put the consumer at the heart of everything. To such an extent that the consumer actually dictates how they want the content delivered to them. The mantra is to choose the right medium for the right audience,” advises Nicholas Brett, Deputy MD & Editorial Director, BBC Magazines.
exchange4media Staff Oct 2, 2010 7:32 AM
