The New Year is set to commence with a lot of excitement for the out-of-home industry, with the first ever exchange4media Out-of-Home Advertising Awards slated to be held in Delhi on January 7, 2011. These Awards have been instituted to reward excellence in outdoor media for the work done between October 2009 and September 2010.
The print advertising overview for the period Jan-Oct 2010 shows that print ad-volumes of chocolates decreased by 31 per cent since the last year review. Cadbury India Ltd was the leading advertiser under the chocolates category, while Priya Gold Snakker was the most advertised new brand in this review.
Nandu Narasimhan, National Creative Director of Solution Digitas, passed away on the morning of November 12, 2010 following a heart attack. Narasimhan had had a prolific advertising career, where he did some memorable work for clients, including Dabur, Domino’s Pizza, Maltova, Maruti, Xerox, Casablanca and Steel Authority of India (SAIL), among others.
On the occasion of the tenth anniversary of the formation of Uttrakhand state, Hindi daily Amar Ujala is set to launch a 200-page book – titled ‘Uttrakhand Uday’ – in November 2010, which will highlight the various hidden aspects of the state.
TCL Corporation, a Chinese electronics and appliance manufacturer, has plans to strengthen its presence in India. It plans to do so by launching an impressive line of products as well as expanding into new markets in the country. TCL also plans to invest Rs 133 crore in a bid to increase its share in the Indian consumer electronics market.
Zee Café and Zee Studio, the English channels from Zee Network, have adopted a new look to appeal to a larger set of audience. The change in the logo is coupled with a change in the content with the introduction of new shows. This is in keeping with the channels gearing up to meet increasing competition in the genre.
Financial World, a Tehelka publication, is gearing up for launch by roping in top editors. Prem Shankar Jha has been recently named as an editor for the business daily. The Financial World team also includes Hardev Sanotra, Managing Editor; Shantanu Guha Ray, Editor - News and Varkey George, Associate Editor.
‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, is all set to have India’s top marketers sharing their marketing mantras at the Pitch CMO Summit in Mumbai on November 16, 2010. The Pitch CMO Summit marks the seventh anniversary celebrations of ‘Pitch’ magazine.
Consumer electronics major LG is quite bullish about the digital medium and has decided to up the budget for its digital spends in the year 2011, believing it to be the medium of the future.