Date-wise News
Digital is a marketing channel and not a communication channel: R Gowthaman
“For clients, apart from media agencies, there are at least 150 other companies in the marketplace that can offer an array of solutions. We believe if we are able to understand digital domain well and start giving clients due recommendations, we can earn our respect back from where we are today,” says R Gowthaman, Leader, Mindshare South Asia.
Snapshot of Print advertising during 2010- Part 2: AdEx Analysis
Sandeep Madan bids adieu to Rediffusion Y&R, Delhi
Biju Menon joins LMG’s digital arm, Digital Initiative, as VP
Reporter’s Diary: Living a dream!
<b>Harkirat Singh</b> , MD, Woodland India
“We have always been an outdoor brand and very much in tune with nature. Whatever we do, it will never be against the environment but rather in consonance with it...Woodland plans to leverage this association more strongly to further strengthen the brand by changing over its entire range of shoes and apparel to quality eco-friendly products — made with materials and chemicals that don’t harm the nature; by making the manufacturing process less harmful to the environment...The intent is to make eco-friendliness the brand recall.”