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<b>Harkirat Singh</b> , MD, Woodland India

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“We have always been an outdoor brand and very much in tune with nature. Whatever we do, it will never be against the environment but rather in consonance with it...Woodland plans to leverage this association more strongly to further strengthen the brand by changing over its entire range of shoes and apparel to quality eco-friendly products — made with materials and chemicals that don’t harm the nature; by making the manufacturing process less harmful to the environment...The intent is to make eco-friendliness the brand recall.”

e4m Desk Jan 22, 2011 12:00 AM