Dentsu Inc has purchased the respective 26 per cent equity stakes held by Mogae Consultants in Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact. As per the transaction terms, Sandeep Goyal, the incumbent Chairman of Dentsu India Group, will resign from his position, but continue to support the Dentsu India Group as its Founder Chairman.
The ‘God’s Own Country’ has been voted the top travel and tourism destination in India by a poll conducted by the Outlook Traveller magazine. The results of the poll handed the ‘Favourite Indian State in Travel and Tourism’ award to Kerala at the Outlook Traveller Awards 2010 presented on Saturday night in New Delhi.
Turner Broadcasting System International is partnering with TNT on the upcoming series ‘Falling Skies’, which will debut on TNT in the United States in June, followed by premieres on many TNT international networks. In addition, Turner Broadcasting System International will make the show available for syndication in many territories worldwide later this year.
STAR Networks’ English GEC, Star World, announced the launch of its new weekend property- ‘Torrentz’ that showcases the freshest and best shows from Hollywood. Viewers can now enjoy the experience from February 2011 with the launch of three popular shows Good Guys, Walking Dead and Detroit 187 under this property.
ForbesLife India, the second title from Network18 and Forbes Media LLC after Forbes India, was launched on January 28, 2011.
While the retail sector in India takes its first steps towards becoming an organised area for commerce, digital retailers are coming in as well and seem to have found ways to make the channel work.
Baburajan K, who has resigned as the Executive Editor of Voice&Data, a CyberMedia India publication, is planning to launch an online B2B telecom magazine shortly.
Piracy has long been cited as the reason why international players are not keen to enter digital content into the Indian marketplace. But publishers and distributors are realising that e-commerce built around digital content can build new audiences and provide an alternative to piracy.
Blyk India’s Antii Ohrling, Tribal DDB’s Max Hegerman, Lintas Media Group’s Sudha Natrajan and BCWebWise’s Chhaya Balachandran Aiyer deliberate on what the youth seek from brands while interacting through digital media.
UK-based media entrepreneur Terry Mardi, Kotak Mahindra Group’s Karthi Marshan and Weiden+Kennedy’s V Sunil decipher what being ‘cool’ is all about.
Reebok India’s Managing Director, Subhinder Singh Prem presented examples of engaging the youth and being “young” in a company’s marketing approach.
Mikko Ampuja, pioneer of youth research in Finland, speaks about how insurance could be boring but a relevant category for the youth.
The new generation of consumers are tough to convince, as the demand for brands has shifted from aspiration to answering how the brand fits into the life of the Generation 3.0 or as Jeroen Boschma, Chairman, Gadfly calls it, the Einstein generation.
Two months since its launch in mid-November 2010, ‘Gulaal’ has not matched up its predecessor ‘Bidaai’ on the ratings charts. Is the ‘Gulaal’ gamble paying off?
The Indian advertising industry had some big surprise moments in the last three months when high-profile and long serving agency heads announced their exits. e4m takes a closer look at why these decisions were taken, and what it means for the industry.
Following its stake buyout in 2009 of traditional snacks marketer Garden Namkeen, CavinKare now is on the lookout for an agency to handle its creative business.