Authors
The simulcast of ‘Just Dance’ has brought in the numbers for Star and STAR India COO Sanjay Gupta is quite upbeat about the show, but whether the dance reality show will be able to sustain these numbers in the coming weeks remains to be seen...
Fatema Rajkotwala Jun 23, 2011 9:20 AM
Following its revamp in September 2010, when Zoom made a strategic shift from music to Bollywood, the channel has once again undertaken a few steps to reassert this positioning.
Fatema Rajkotwala Jun 16, 2011 8:50 AM
In collaboration with VivaKi Exchange, exchange4media analyses the Indian Premier League, and the impact it had on television and advertising industries.
Fatema Rajkotwala Jun 15, 2011 9:40 AM
In a global study titled ‘Living with the Internet’, WPP member media agencies – MEC and Mindshare from the GroupM portfolio – along with Microsoft Advertising, examined 7,000 online surfers to gain insights into their online behaviour.
Fatema Rajkotwala Jun 3, 2011 8:42 AM
Whether it was cricket fatigue or change in format, but the Indian Premier League’s Season 4 has been affected. While the tournament recorded a high reach number, it has also seen the lowest ever average rating point.
Fatema Rajkotwala Jun 2, 2011 8:52 AM
Post the IPL4, Hindi general entertainment channels are all set to be back with a vengeance to grab their temporarily distracted audiences. What’s on the anvil and what awaits their fate? e4m finds out from advertisers...
Fatema Rajkotwala May 30, 2011 8:36 AM
As television in India matures and different niches find their place, one genre that has seen much action is Infotainment and Lifestyle, courtesy players like Discovery and National Geographic. But is the advertiser interested?
Fatema Rajkotwala May 26, 2011 8:59 AM
Even as IPL4 is inching towards the Finals and the tournament is gaining some momentum, the overall average match rating has dropped slightly from 3.94 TVR last week to 3.84 TVR this week, as per TAM Sports data.
Fatema Rajkotwala May 19, 2011 8:49 AM
Viacom18 will distribute Paramount Pictures International’s theatrical releases in India and the Indian Sub-continent markets as part of a strategic business alliance.
Fatema Rajkotwala May 19, 2011 8:41 AM
BIG Magic marks RBNL’s entry in the regional entertainment space. Anand Chakravarthy, Executive Vice President - Marketing, RBNL, speaks at length on the channel’s marketing and content strategies...
Fatema Rajkotwala May 18, 2011 10:20 AM
As per data from TAM Sports, Season 4 of IPL has performed below the average match ratings drawn at this point in the tournament. However, media planners are expecting ratings to improve as the tournament progresses.
Fatema Rajkotwala May 16, 2011 5:50 PM
Has IPL4 lived up to the ratings test? exchange4media takes a closer look at the ratings scorecard...
Fatema Rajkotwala May 13, 2011 8:25 AM
Carrying on from Part 1 of our feature on English GECs, the concluding part delves into the loopholes and challenges that the genre has faced right from its inception and the channels’ counter-strategies...
Fatema Rajkotwala Apr 21, 2011 9:25 AM
TAM Sports data for the first 15 matches of the IPL4 has ranked the Mumbai India versus Kochi Tuskers Kerala match, played on Friday, April 15, at 6.74 TVR.
Fatema Rajkotwala Apr 21, 2011 9:14 AM
English GECs, the dormant sector is waking up to claim its share of the TV pie. Part 1 of the indepth analysis of the English entertainment genre takes a look at the hierarchy, the key players and the strategies to counter the cricket punch...
Fatema Rajkotwala Apr 20, 2011 8:58 AM
Speaking on the revolution in the marketing system, Daniel Morel, Chairman and COO, Wunderman, lists four important elements for a successful communication strategy.
Fatema Rajkotwala Apr 11, 2011 10:13 AM
For Laurie Coots, Chief Marketing Officer, TBWA, the ad industry is about brand belief and brand behaviour business as she lists the key points for marketers.
Fatema Rajkotwala Apr 11, 2011 9:01 AM
With 10 wins, including two Golds, Maxus India leads Media Abby 2011. With just one Gold less, Lodestar UM comes in next. Mindshare India and Mudra Max have bagged a total of six and five metals, respectively.
Fatema Rajkotwala Apr 9, 2011 9:04 AM
Talent engagement, ways for agencies to increase remuneration, fragmented business models of today and differentiation were some issues discussed by Nagesh Alai, Sanjay Behl, Farokh Balsara and Arun Tadanki at the GoaFest 2011 Ad Conclave.
Fatema Rajkotwala Apr 8, 2011 9:03 AM
With ICC CWC wrapping up, an e4m expert panel chose the top ads and campaigns during the World Cup. Topping this list are Vodafone, Nike, Pepsi…
Fatema Rajkotwala Apr 7, 2011 11:34 AM
TAM Sports data show that in all 120.53 million viewers tuned in the World Cup. Digital homes recorded 18.4 million viewers.
Fatema Rajkotwala Apr 7, 2011 10:50 AM
Despite the furor and jubilation that followed the history making final match of the ICC World Cup 2011, media agency heads are of the opinion that ratings for the final match may be similar to that of the India-Pakistan match, but not higher…
Fatema Rajkotwala Apr 5, 2011 1:04 PM
Do companies overspend on advertising and if so, what is the right amount? While Indian companies are more aggressive on investing in brand building, are they getting the desired RoIs?
Fatema Rajkotwala Apr 4, 2011 9:19 AM
TAM Sports has released data for six metro markets. Almost delivering on industry expectations, the India versus Pakistan semi-final match has scored a TVR of 22.07 for the target group C&S 4+.
Fatema Rajkotwala Apr 2, 2011 9:26 AM
TAM Sports has released data for six metro markets. Almost delivering on industry expectations, the India versus Pakistan semi-final match has scored a TVR of 22.07 for the target group C&S 4+.
Fatema Rajkotwala Apr 1, 2011 9:46 PM
The six-metro ratings for 42 matches of the ICC World Cup 2011 have added the India-West Indies match as a new top three in the order of most viewed matches.
Fatema Rajkotwala Mar 28, 2011 10:28 AM
Dearth of talent, piracy of content, lack of regulations… Industry leaders call for action in broadcasting sector.
Fatema Rajkotwala Mar 24, 2011 9:28 AM
TAM Sports has released the all-India data for India-Ireland, India-Netherland and the keenly contested India-South Africa matches. While Ireland’s 8+ and Netherland’s 5+ are seen ‘alright’, India-South Africa’s 10.11 TVR has fared below industry expectations.
Fatema Rajkotwala Mar 17, 2011 8:43 AM
Ajit Thakur, Business Head, Sony Entertainment Television is moving out of the channel for personal reasons. Max’ Business Head Sneha Rajani would be replacing Thakur. In the meanwhile, Neeraj Vyas, Head of Sales of Sony has been appointed Business Head, Max.
Fatema Rajkotwala Mar 16, 2011 9:20 AM
Ajit Thakur, Business Head, Sony Entertainment Television is moving out of the channel for personal reasons. Max’ Business Head Sneha Rajani would be replacing Thakur. In the meanwhile, Neeraj Vyas, Head of Sales of Sony has been appointed Business Head, Max.
Fatema Rajkotwala Mar 15, 2011 8:45 PM
Courtesy Pratiyogita Darpan, Hindi monthly magazine’s readership share, as per IRS 2010, has seen a rise this year.
Fatema Rajkotwala Mar 15, 2011 11:33 AM
English dailies in India have seen a positive 2010 recording a quarter-on-quarter average issue readership growth.
Fatema Rajkotwala Mar 15, 2011 10:51 AM
The final quarter of 2010 has seen a steady upward rise in average issue readership numbers for nine out of ten Hindi daily publications in the country. The genre on the whole, has shown growth in each quarter.
Fatema Rajkotwala Mar 15, 2011 10:33 AM
TAM Sports has released six-metro data till March 8, 2011. In the 24-match data so far, India-Ireland has become the second highest viewed match, beating even India-Bangladesh ratings.
Fatema Rajkotwala Mar 14, 2011 11:26 AM
While in six metros, the India-England match had rated well, in All India ratings, the match has delivered 11 TVR, peaking at 20.96 TVR.
Fatema Rajkotwala Mar 10, 2011 11:37 AM
BIG CBS has announced the launch of its women-centric channel for contemporary Indian couples – Love – on March 21, 2011.
Fatema Rajkotwala Mar 9, 2011 10:03 AM
Colors has announced the launch of its latest weekend reality format property, ‘Guinness World Records - Ab India Todega’, which will air from March 18, 2011.
Fatema Rajkotwala Mar 9, 2011 7:37 AM
As per TAM Sports data, the highest rated match so far in the ICC Cricket World Cup 2011 was the India-England match played on February 26, scoring a 12.63 TVR in CS 4+ six-metro markets, peaking at 24.09 TVR.
Fatema Rajkotwala Mar 7, 2011 10:58 AM
Suresh Bala, who quit Zoom, the lifestyle channel from Bennett, Coleman and Company Ltd (BCCL), as CEO in June 2010, will be heading Zee’s international business in the US.
Fatema Rajkotwala Mar 7, 2011 7:42 AM
MSM’s proposed music channel Mix, RBNL’s Imagine Showbiz and 9XM’s two regional channels will be new entrants in the music channel genre this year. Is there space for more? exchange4media finds out…
Fatema Rajkotwala Mar 7, 2011 7:38 AM
Looking back at the week, Fatema Rajkotwala, Broadcast reporter for exchange4media, sums up the numbers in words.
Fatema Rajkotwala Mar 5, 2011 7:25 AM
TAM Sports has released data for All India ratings for the first 10 matches of the World Cup 2011. The Pakistan- Sri Lanka match as emerged as the second most watched match of the series so far, pulling in ratings of 3.8 TVR and peaking at a 9.19 TVR.
Fatema Rajkotwala Mar 3, 2011 8:28 AM
Week 9 2011 has seen a change in the face of Hindi GEC sector with Zee TV moving up the ladder to No. 2 position past Colors, while SAB is now placed fourth, ahead of sister channel Sony Entertainment Television.
Fatema Rajkotwala Mar 3, 2011 7:23 AM
With two days to go for the 83rd Academy Awards 2011, English channels are putting up their juiciest Oscar content for the big day. exchange4media takes a peek at what lies in store…
Fatema Rajkotwala Feb 25, 2011 8:33 AM
The direct-to-home (DTH) industry want lower custom duties on set-top boxes (STB) and reduction in license fee in their Budget 2011 wishlist.
Fatema Rajkotwala Feb 25, 2011 8:09 AM
Broadcasters have highlighted their Budget 2011 wishlist as well as grievances as they point out the gaping holes in the current infrastructure for the industry.
Fatema Rajkotwala Feb 25, 2011 7:38 AM
AdEx India, a division of TAM Media Research, reveals the top advertisers on Day 1 of the ICC World Cup 2011 that began on February 19.
Fatema Rajkotwala Feb 24, 2011 9:29 AM
TAM Sports data for CS 4+ All India market show a gross rating of 7.47 TVR, peaking at 12.2 TVR, for the India-Bangladesh World Cup match. The digital universe has responded better to the games than analog.
Fatema Rajkotwala Feb 24, 2011 9:28 AM
Three days into the ICC World Cup 2011 and the industry is abuzz with predictions… exchange4media finds out what media planners have to say.
Fatema Rajkotwala Feb 24, 2011 9:28 AM
Even as most Hindi general entertainment channels have seen depleted ratings, Colors had added a chunk to its scorecard as per data from TAM Media Research.
Fatema Rajkotwala Feb 24, 2011 7:39 AM
In the unpredictable Hindi GEC ratings game, in TAM Wk’08’11 (Feb 12 to Feb 19) Colors has gained 45 points moving up to 283 GRPs, while most peer channels have taken a fall in ratings. exchange4media takes a look behind the scenes...
Fatema Rajkotwala Feb 24, 2011 7:37 AM
TAM Sports data for CS 4+ All India market show a gross rating of 7.47 TVR, peaking at 12.2 TVR, for the India-Bangladesh World Cup match. The digital universe has responded better to the games than analog.
Fatema Rajkotwala Feb 23, 2011 3:21 PM
The ICC Cricket World Cup 2011 has begun, but whether it is media owners’ alternate plans or advertisers’ big campaigns, IPL is an awaited property once again, or so says Rohit Gupta, President, Multi Screen Media.
Fatema Rajkotwala Feb 23, 2011 8:05 AM
TAM Sports data shows that ratings for the six-metro market of the first match of the ICC Cricket World Cup 2011 (India vs Bangladesh) has a gross rating of 7.8 TVR, with a peak rating of 12.48 TVR.
Fatema Rajkotwala Feb 22, 2011 9:23 AM
According to Ormax Media’s syndicated study on ICC World Cup – ‘Day After Cricket’ (DAC), Pepsi has emerged as the most-recalled brand advertised (unaided level).
Fatema Rajkotwala Feb 22, 2011 8:07 AM
One of the long term sponsors with ICC is Reliance Digital TV (RDTV), the Direct- to- Home (DTH) service provider.
Fatema Rajkotwala Feb 22, 2011 8:05 AM
As the current batch of reality shows approach a close, Hindi GECs have dug into the replacements’ list. February 2011 will see a host of new launches by Hindi GECs.
Fatema Rajkotwala Feb 18, 2011 7:21 AM
In an attempt to grow its GRPs further, SAB is geared to increase content hours to six days a week beginning June 2011, and also invest in reach to achieve 200+ GRPs in the next fiscal year.
Fatema Rajkotwala Feb 17, 2011 7:14 AM
Airtel Digital TV, the DTH service from Bharti Airtel and one of the associate sponsors of ICC World Cup 2011, is approaching the cricket season with a two-word philosophy – High Definition.
Fatema Rajkotwala Feb 15, 2011 9:53 AM
The ‘awards seasons’ managed decent ratings this year. e4m takes a look at the entertainment fare laid out by Hindi GECs in the weekend gone by.
Fatema Rajkotwala Feb 11, 2011 7:07 AM
Two players – SAB TV and Imagine TV – have stood out in Week 6 (Jan 29 to Feb 5) as per TAM Media Research data for the C&S 4+ markets.
Fatema Rajkotwala Feb 10, 2011 8:46 AM
Zee TV and Sony Entertainment Television have adopted the route of bidding a timely farewell to shows to make way for new content.
Fatema Rajkotwala Feb 10, 2011 7:19 AM
Simba Toys India has entered into an exclusive alliance with the ICC to manufacture and merchandise World Cup mascot ‘Stumpy’ for the first time in India.
Fatema Rajkotwala Feb 9, 2011 7:30 AM
Channels are quick to counter criticism that most female protagonists are still shown in a regressive light, and insist their leading ladies are ‘progressive but deeply rooted in tradition’. Part 2 of this special report takes a look at this divide...
Fatema Rajkotwala Feb 8, 2011 7:23 AM
In Part 1 of this special report, e4m takes a look at how leading Hindi GECs have helped shaped their leading ladies.
Fatema Rajkotwala Feb 7, 2011 8:58 AM
With barely two weeks left to the start of a high octane cricket season, all related industries are geared up to put forth their most aggressive strategies in place.
Fatema Rajkotwala Feb 7, 2011 7:38 AM
Spearheading the ICC Cricket World Cup, official broadcaster ESPN Star Sports has roped in Sony India as joint ‘On-air Broadcast Sponsor’.
Fatema Rajkotwala Feb 2, 2011 8:27 PM
Two months since its launch in mid-November 2010, ‘Gulaal’ has not matched up its predecessor ‘Bidaai’ on the ratings charts. Is the ‘Gulaal’ gamble paying off?
Fatema Rajkotwala Jan 31, 2011 7:10 AM
The countdown to ‘Zor Ka Jhatka’s premiere on Imagine TV has started and the channel is exploring innovative marketing avenues to ensure that everybody sits up and takes notice…
Fatema Rajkotwala Jan 28, 2011 9:32 AM
Extending the channel’s brand promise of ‘Rishta Wahi, Soch Nayi’, Star Plus has launched a television anthem and three new weekend shows starting January 29. Uday Shankar, CEO, STAR India speaks to e4m.
Fatema Rajkotwala Jan 25, 2011 7:19 AM
Starting Monday, January 24, Sahara One is expanding its primetime boundaries. Now, all its primetime shows will be on air from 7.30 pm to 11.30 pm.
Fatema Rajkotwala Jan 24, 2011 7:33 AM
As an outcome of a review, FMCG giant Hindustan Unilever has re-evaluated its choice of OOH agency and consolidated the business with Lintas Media Group.
Fatema Rajkotwala Jan 24, 2011 7:14 AM
With ‘Kali – Ek Agnipariksha’ and ‘Maryada – Lekin Kab Tak?’, Star Plus made an attempt at fiction in the late night (11.00 pm to midnight) slot after a gap of six years. Has the effort paid off?
Fatema Rajkotwala Jan 21, 2011 7:38 AM
Color’s new fiction shows ‘Phulwa’ and ‘Mukti Bandhan’ that replaced ‘Bigg Boss Season 4’ have opened well for the channel. The weekend format show ‘Chak Dhoom Dhoom’ however is off to a slower start.
Fatema Rajkotwala Jan 20, 2011 7:08 AM
FoodFood is set to launch on January 24, 2011. The channel has appointed Ogilvy India and Motivator India for its ad duties.
Fatema Rajkotwala Jan 19, 2011 7:38 AM
Buoyed by the reception to ‘KBC Season 4’, Sony has signed a two-year deal with Amitabh Bachchan as host. The next season will be seen sometime this year.
Fatema Rajkotwala Jan 18, 2011 7:15 AM
AXN has beefed up its primetime offering with new game show ‘India’s Minute to Win It’, as the channel charts it growth path in 2011.
Fatema Rajkotwala Jan 18, 2011 7:12 AM
Markand Adhikari, the man behind four successful channels, has announced his return to the Hindi GEC fold with the launch of three new channels by January 20, 2011.
Fatema Rajkotwala Jan 17, 2011 8:55 AM
Commenting on the periodicity of ratings, Raviratan Arora, MD, Audience Measurement and Analytics (aMap) affirms that less frequent information can make the market inefficient and make media buying more error-prone.
Fatema Rajkotwala Jan 14, 2011 7:45 AM
In conversation with exchange4media, AAAI President Nagesh Alai speaks on agencies paying for research and AAAI being an active constituent of Broadcast Audience Research Council (BARC).
Fatema Rajkotwala Jan 13, 2011 4:34 PM
‘Bigg Boss’ ended its fourth season on January 8, 2011 with a 6.7 TVR, helping Colors move up the ratings charts and remain rooted on the No. 2 position in its genre.
Fatema Rajkotwala Jan 13, 2011 11:48 AM
In the Hindi GEC space, Zee TV has seen a rise in ratings, inching closer to Colors at the second position, and further up from Sony at number four.
Fatema Rajkotwala Jan 13, 2011 9:15 AM
A TG as erratic as the youth is difficult to decipher and needs constant tracking. Music/ youth channels like MTV, Channel [v] and Bindaas have taken the lead in demystifying this segment. exchange4media takes a look at their initiatives.
Fatema Rajkotwala Jan 12, 2011 8:08 AM
Channels in all genres witnessed much activity in 2010. In this Rewind 2010 special, exchange4media presents the report card of the major channels across genres and the various initiatives undertaken by them in the year gone.
Fatema Rajkotwala Jan 10, 2011 7:35 AM
New developments at Adiem Ventures see Rohit Gopakumar and Vikas Khanchandani elevated as Executive Vice Presidents, while Shailendra Shetty will now be Senior Vice President.
Fatema Rajkotwala Jan 7, 2011 7:52 AM
Close on the heels of appointing Vidyadhar Khatavkar as Group COO, Raj TV Network has promoted Sanjay Banerjee to National Head – Sales & Marketing.
Fatema Rajkotwala Jan 7, 2011 7:49 AM
The Hindi general entertainment genre witnessed more than its share of excitement in 2010. exchange4media takes a look at the new age marketing strategies, content innovations, experimentation with time bands and rebrandings undertaken in the year gone...
Fatema Rajkotwala Jan 7, 2011 7:45 AM
Vidyadhar Khatavkar has joined Raj TV Network as Group COO after a successful run of about two years as Senior Vice President, Media & Strategy at Cellcast Interactive India.
Fatema Rajkotwala Jan 6, 2011 7:48 AM
With a flurry of progammes marking the year-end fare on Hindi GECs, exchange4media takes a look at how the top channels fared in the last week of 2010.
Fatema Rajkotwala Jan 6, 2011 7:44 AM
Can dance reality shows make the TRPs dance to their beats? What makes for a ‘most-watched’ dance reality show? exchange4media finds out…
Fatema Rajkotwala Jan 5, 2011 7:31 AM
Neville Bastawala has joined STAR India as Head of Marketing for Star World and Star Movies. He was previously with Mid-Day as Head of Marketing for a little over three years from where he exited early in December, 2010.
Fatema Rajkotwala Jan 1, 2011 7:36 AM
There are a lucky few among us who love the shoes they are in, and being a journalist is that mode for Fatema Rajkotwala. Broadcast industry is her forte and her enthusiasm is infectious as she charts out her growth path for 2011. And in the process, the lady has managed to shed her ‘numerophobia’.
Fatema Rajkotwala Jan 1, 2011 7:29 AM
Times Television Network’s Movie Now, which was launched on December 19, 2010, has created a stir in the English movies domain. The channel has shown a very positive response from audiences, within the first week and a half of its launch, beating channels such as HBO. In the six-metro market, the channel scored even higher than genre leader Star Movies.
Fatema Rajkotwala Dec 30, 2010 2:37 PM
TAM Media Research data for Week 52 sees Star Plus retain its lead, this week by 70 GRPs over Colors. The more interesting development is on the number three position, where Zee TV and Sony continue to battle it out -- with Zee scoring higher this week.
Fatema Rajkotwala Dec 30, 2010 1:52 PM
High Definition is the new direction for broadcasters as audiences are ready to be enthralled. With the launch of Movies Now on December 19, 2010, Times Television Network has widened its English channel bouquet by entering the English movies space. But in the cluster, this is not just another movie channel as it will be telecast in the HD format. Will its differentiator of ‘Hollywood in HD’ be enough to get the channel the eyeballs? exchange4media finds out...
Fatema Rajkotwala Dec 27, 2010 6:30 AM
After a lull, things are looking up for Sony as ‘Jhalak Dikhhla Jaa’ and newly introduced fiction shows have helped the channel be part of the top three Hindi GECs for two weeks in a row. As per data released by TAM Media Research (C&S 4+, Hindi speaking markets), Sony has collected a total of 215 GRPs this week and retained the No. 3 spot.
Fatema Rajkotwala Dec 23, 2010 7:39 AM
With the New Year around the corner, Sameer Nair, CEO, Turner General Entertainment Network, leads Imagine into a new phase of financial and creative firepower. Shah Rukh Khan has been chosen as the host for ‘Zor ka Jhatka’, a “hilarious and wildly entertaining” reality show starting January-end 2011. Nair speaks to exchange4media on the plans ahead.
Fatema Rajkotwala Dec 20, 2010 7:30 AM
As I approach the end of a month as a broadcast media reporter for exchange4media, I have my plate full and brimming over. It has been exciting from Day One and I do not foresee the thrill dwindling off. Let me take you through a typical week in the life of... And pressure? What pressure?
Fatema Rajkotwala Dec 18, 2010 7:34 AM
While the exit of ‘Kaun Banega Crorepati’ caused some concerns , the opening numbers for the big ticket ‘Jhalak Dikhla Jaa’ in the metro markets have ensured a good weekend for the channel officials. With 4.5 TVR for the curtainraiser episode and an average rating of 5.6 TVR for the opening episodes, Sony’s Ajit Thakur calls the numbers “unprecedented”.
Fatema Rajkotwala Dec 18, 2010 7:28 AM
As the year-end approaches, entertainment biggies gear up to put up a good show. In a strategic content alliance, STAR India and Reliance Broadcast Network Ltd have joined hands to leverage their brand offerings. Their first such joint property – ‘Big Star Entertainment Awards’ – will be aired on Star Plus on December 31, 2010 at 10 pm.
Fatema Rajkotwala Dec 16, 2010 7:23 AM
The New KBC, as Sony Entertainment Television officials like to call it, had begun with a bang despite the skepticism around the show given the previous two seasons. As the show ends, the industry is divided over the latest season’s performance – while one view is that the finale episode could have rated better, the other view is that this has been one of the better seasons, where all episodes held on to the ratings till the very end, and the show allowed Sony to beat Zee on enough occasions to be at the No. 3 spot.
Fatema Rajkotwala Dec 16, 2010 7:19 AM
Can a single programming move make or break a channel’s weekly performance? Can a channel bring about a loyalty shift in its viewers by offering an occasional treat here and there? As it turns out, a strategic programming layout does wonders, more so in the less highlighted weekend charts. In the Hindi general entertainment space, top two channels – Star Plus and Colors – are leaving no stone unturned to push the ratings envelope.
Fatema Rajkotwala Dec 9, 2010 9:37 AM
The ‘Raw’ battle to lure the youth was out in the open when MTV announced its ‘Stay Raw’ philosophy last week, and Bindass launched its own ‘Raw’ campaign showing the channel’s positive ratings performance in 2010. While the content options for the youth are increasing, another interesting point to note is that the youth connect has moved beyond television.
Fatema Rajkotwala Dec 1, 2010 7:55 AM
The 9 pm slot was set to see some heated battle last week. Star Plus’ ‘Gulaal’ has thrown its first set of numbers, ‘Bigg Boss’ continued with its spike episodes – this week with Pamela Anderson in the house, ‘KBC’ was busy with its own plans, and Zee TV’s ‘Pavitra Rishta’ delivered some of its best numbers. The 9 pm slot is surely not an easy one to lead.
Fatema Rajkotwala Nov 25, 2010 8:12 AM
