Rachita Chowdhury, who had spent 14 years in advertising at Ogilvy India, has recently moved to Apocalypso Filmsworks, headed by Pradeep Sarkar, as a producer.
With mobile operators under pressure to generate new revenue streams, mobile content, value added services and new technology will help drive a spurt in mobile advertising as well, says Dr KF Lai, CEO, BuzzCity.
MediaCom India has begun its 2011 with work on wins such as Directi, which recently launched BigRock. The agency has also added the digital businesses of Volkswagen, Skoda and Audi.
Dentsu Inc has purchased the respective 26 per cent equity stakes held by Mogae Consultants in Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact. As per the transaction terms, Sandeep Goyal, the incumbent Chairman of Dentsu India Group, will resign from his position, but continue to support the Dentsu India Group as its Founder Chairman.
Professional networking giant LinkedIn readies for IPO and will be the first social network on the NYSE. The company hopes to raise $175 million from the offering.
PayPal has had to change their usage policies as RBI guidelines do not allow virtual wallets – the service can be misused to not pay one’s taxes. However, the new rules could also affect exporters working online as the transaction limit is now set at $500.
Airtel has announced its newest service, Airtel Money, a prepaid service that allows one to use one’s phone to make payments at retailers or pay bills without having to carry cash.
TRAI’s latest anti-spam regulation finally comes into effect. The new rules are meant to prevent bulk SMSes that annoy the audience, but could also help develop mobile marketing as people are forced to try new things.
Taaza TV is set to expand its reach by foraying into the DTH platforms. By adding more news content in its daily line-up, the channel is also expanding its territorial reach.
Bunge FSG, the company best known for its brand Dalda, recently completed 10 years of its operations in India and is looking forward with aggressive marketing plans for the year 2011.
Jagran Prakashan has reported 32.50 per cent growth in its net profit at Rs 52.64 crore for the third quarter ended December 31, 2010.
Youth is not just demography or an age. Speaking to the youth today is more complex because there is no one way of segmenting it.
BEI Confluence, Delhi has bagged the creative duties of real estate company M3M and PSU Balmer Lawrie.
Following Careers360 in English and Hindi, Maheshwar Peri’s Pathfinder has launched Competition360, with Employment360 added, on February 1, 2011.
A muted entry into the world’s second fastest growing economy belies the game changing nature of the iPad, writes Nawal Ahuja as he underlines the opportunities for the Indian media industry.
Nakul Chopra, CEO, Publicis South Asia, speaks on the agency’s year gone and roadmap for 2011.
Amongst the cheering audience and amidst much glitz and glamor, Varanasi found its winner of RJ-Giri in Sana Aftab on 28th January in a grand evening at the HHI.
94.3 Radio One, the joint venture between Mid-day Multimedia and BBC worldwide has recorded exceptional growth in revenues and EBIDTA (earnings before interest, depreciation, Tax and Amoritsation) for Q3 as compared to the same period in the previous year.
Dainik Bhaskar brought out 3D newspaper for its Ranchi edition on 26 January, 2011. With 1.48 Lac copies (claimed by the group) across 11 districts of Ranchi, the newspaper was the talk point of the market. There were 21 ads which were printed in 3D format.
BBC Worldwide Productions India launches ‘Firangi Tadka’, an all new cookery show for celebrated chef Sanjeev Kapoor’s new cookery channel. After producing a host of reality shows based on BBCW’s international hits such as ‘Jhalak Dikhla Jaa’ and ‘Wife Bina Life’. ‘Firangi Tadka’ will air daily, from Monday to Thursday, at 2.30pm, beginning this week on the channel Food Food.