“If you just focus on the creative work, all the good things will happen – the brands will get healthy, the agency will grow, you will get new business, you’ll make more money, you will be able to pay bonuses. Creative work is the whole agency,” says Dhunji Wadia, President, Everest Brand Solutions.
Print ad volumes of four-wheeler passenger vehicle retail advertising increased by 104 per cent during 2010. Maruti Udyog Ltd topped the list of advertisers in this segment.
“‘Every bottle counts’ is what Carlsberg believes in and that is what I personally tell my team. In the next five years, we should be amongst the top players for sure and enjoy a healthy market share,” says Devapriya Khanna, Director, Marketing, Carlsberg India.
Aadarsh Pvt Ltd, which is into publishing, has assigned its PR mandate to PR Solutions following a keenly contested pitch.
Editing is the story behind the desk. But a big part of what goes on in the mind when corrections and additions happens lie in the lessons learned and the conversations had with people at events…
Companies that go beyond buzzwords and really understand how to use digital stand to make huge gains...
While miracles in marketing may seem a bit far-fetched, there is a science behind it, as was shared by Andrew Robertson, President & CEO, BBDO Worldwide Inc and Dr Prasad A Naik, Professor of Marketing and former Chancellor, University of California Davis at the World Marketing Congress.