`Date-wise News`

Email, SMS still most used client engagement platforms

A survey by email marketing firm Octane Marketing reveals that 72 per cent of the respondents plan to increase their online spends by over 10 per cent in 2011.

exchange4media Staff Feb 19, 2011 11:27 AM

Social sector advertising in print up 11 pc in 2010: AdEx Analysis

Print advertising of social advertising sector increased by 11 per cent during 2010. Department of Income Tax topped the list of advertisers and brands for 2010.

exchange4media Staff Feb 19, 2011 7:12 AM

Lintas Media Group bags media duties of Citizen Watches

Lintas Media Group (LMG) Bangalore has been assigned the media mandate for Citizen Watches. The win comes on the back of a multi-agency pitch that also saw the participation of incumbent agency Allied Media and Dentsu.

exchange4media Bangalore Bureau Feb 19, 2011 7:07 AM

Reporter's Diary: From sixer to sexier, news channels zoom in

News channels are covering cricket according to their favours. While, some are bringing in Bollywood on board, many are still banking upon the cricketers. Nitin Pandey looks into the twists…

Nitin Pandey Feb 19, 2011 7:03 AM

iZone International: Video Wiki taps into crowdsourcing

The Video Wiki Viki brings regional content from around the world with subtitles to make it accessible to people anywhere, using ‘crowdsourcing’ to drive content growth.

Gopal Sathe Feb 19, 2011 7:02 AM

Indian creativity consists of a bunch of brilliant people: Ramanuj Shastry, Saatchi & Saatchi

“From Piyush, I learned the power of enthusiasm; from Prasoon, the power of poetry; from Santosh, the power of thinking; and from Bobby, the power of personal standards,” says Ramanuj Shastry, NCD, Saatchi & Saatchi.

exchange4media Staff Feb 19, 2011 7:00 AM