Services sector was the top sector in print advertising, followed by Education and Banking/ Finance/ Investment sectors during H1 2011. Properties/ Real estate and Hospital/ Clinics categories occupied the first two positions in services sector advertising.
Looking back, the Murdoch-News of the World scandal gained much attention the world over. In India, agencies had a busy time and a slew of account movements were seen during the week. Anant Nath of Delhi Press shares some candid views on the print media industry in India and more…
While last week the country mourned the loss of lives in the three blasts in Mumbai, this week, an overnight online star Govind Tiwari brought some much needed amusement, muses Tasneem Limbdiwala.
“An RJ’s job is not about non-stop talking, but about non-stop thinking. You have to have presence of mind and adapt as per the given situation and at the same time establish your own identity. It’s critical to understand your listeners,” says Anuraag Pandey, Radio Jockey, Fever 104 FM.
“Mobile advertising in India is still nascent. It stands at about Rs 100 crore. But at the same time it is a growing market, with dramatic growth rates, doubling year over year. The reasons behind the mobile market growth in India are external to the advertising environment,” notes Anuj Kumar, CEO, Affle.
<p style="text-align: justify">"The industry is always fragmented and that is a good thing for the independence of press… For the sake of the independence of news, media should remain fragmented, so that media itself cannot bully anyone,” says Anant Nath, Director, Delhi Press and Managing Editor, The Caravan.
Madison Media has announced the appointment of Dnyanada Chaudhari as COO of its new unit based in Mumbai, which will be formed shortly.
Mudra North & East has won the creative duties of Policybazaar.com, India’s biggest online insurance aggregator. The win comes on the back of a pitch process that included eight agencies. The size of the business is estimated to be Rs 22 crore.