Mobile advertising is a growing market, with dramatic growth rates: Anuj Kumar

“Mobile advertising in India is still nascent. It stands at about Rs 100 crore. But at the same time it is a growing market, with dramatic growth rates, doubling year over year. The reasons behind the mobile market growth in India are external to the advertising environment,” notes Anuj Kumar, CEO, Affle.

e4m by exchange4media Staff
Published: Jul 23, 2011 8:38 AM  | 1 min read
Mobile advertising is a growing market, with dramatic growth rates: Anuj Kumar
  • e4m Twitter

“Mobile advertising in India is still nascent. It stands at about Rs 100 crore. But at the same time it is a growing market, with dramatic growth rates, doubling year over year. The reasons behind the mobile market growth in India are external to the advertising environment,” notes Anuj Kumar, CEO, Affle. More

Published On: Jul 23, 2011 8:38 AM 
Tags digital

Featured

Latest