Date-wise News

With consumers taking control of when, where and how they want to consume media, the mobile phone has immense potential to bring to life the power of digital marketing. Kanika Mathur, President, Digitas India, writes why marketers should look at mobile marketing with a different lens...

Kanika Mathur Jul 25, 2011 8:37 AM

RK Swamy BBDO latest ad for Shriram Transport Finance Company uses an immortal classic from yesteryears Bollywood and highlights a trucker’s life to promote the company’s non-convertible debentures.

Shubhangi Mehta Jul 25, 2011 8:34 AM

e4m takes look at Promoted Tweets, the new feature launched by Twitter for brands to advertise in the microblogging and social networking site. Will it help amplify the brand message to broader audience or will it be seen as intrusive, industry experts share their views...

Shubhi Tandon Jul 25, 2011 8:30 AM

What’s-On-India channel has announced a deal with English GEC Zee Café, wherein it will be the exclusive preview partner for two of Zee Café’s new prime time series launches scheduled for July – ‘Happy Endings’ and ‘Californication’.

exchange4media Staff Jul 25, 2011 8:28 AM

Tripurari Sharan, a 1985 batch IAS officer of Bihar cadre, is the new Director General of Doordarshan. He takes over from Leeladhar Mandloi, who has been the Acting DG of the government broadcaster for several months.

exchange4media Staff Jul 25, 2011 8:26 AM

Tribal DDB has been appointed by Cox & Kings as its digital agency. Tribal DDB will handle the travel company’s complete digital presence in India.

Shubhi Tandon Jul 25, 2011 8:24 AM

Close on the heels of appointing AMO as its creative partner, News Express, the soon to be launched Hindi news channel, roped in Allied Media for its media duties.

Shubhangi Mehta Jul 25, 2011 8:19 AM