Authors
Fox Crime, the new English channel launched by STAR India, recently rolled out a campaign, called ‘Photographs Case’, designed by Ogilvy & Mather.
Shubhi Tandon Sep 23, 2011 9:59 AM
Max Hegerman has quit as President of Tribal DDB India, the digital arm of Mudra Group. A spokesperson from Mudra Group has confirmed the development and said that no decision had been taken yet on his successor.
Shubhi Tandon Sep 15, 2011 8:29 AM
Internet marketing company AGL India has launched its web domain registration portal YoFroggy.com. The portal offers digital marketing solutions for Small and Medium Enterprises.
Shubhi Tandon Sep 15, 2011 8:28 AM
Technology company AMD has launched a social campaign in India – ‘Future is Me’ – to engage with the youth of the country. The multi-city multimedia initiative invites the youth to come up with interesting futuristic ideas that best describe the future of any of the four aspects of their life – music, entertainment, digital and fashion.
Shubhi Tandon Sep 14, 2011 8:27 AM
SMS GupShup, a group messaging service, recently received a $10 milllion funding from Tenaya Capital. In conversation with exchange4media, Beerud Sheth, CEO, SMS GupShup, talks about the latest funding and the company’s services.
Shubhi Tandon Sep 12, 2011 8:37 AM
Online travel portal, Goibibo, has been investing about 100 per cent of its spends in social media marketing. In a conversation with e4m, Deepak Tuli, Head, Goibibo, elaborates on how social media marketing is driving traffic on the site, besides the company’s expansion plans...
Shubhi Tandon Sep 9, 2011 8:49 AM
Biz2Credit, a US-based finance portal, has ventured into India and is looking to help finance startups and small businesses to expand itself. The company is investing heavily in online marketing to promote itself, allocating about 30-40 per cent of its spends for online activities.
Shubhi Tandon Sep 9, 2011 8:46 AM
Navbharat Times, the Hindi daily from the Times Group, runs a campaign around admissions called ‘Chalo Campus’ every year. This year, the daily took the campaign social by creating a platform for students to participate on Facebook.
Shubhi Tandon Sep 8, 2011 9:25 AM
Digital agency 22 feet has launched an interactive website for the latest campaign by Fastrack, called ‘Why the World Moved on’. The website is designed around the new TVC and allows navigation using a keyboard as well as a mouse to drag it along.
Shubhi Tandon Sep 8, 2011 9:15 AM
Saviance Technologies, an IT services company, has launched a Teacher’s Day campaign on Linked In and Economictimes.com. The month-long campaign seeks to connect alumni with their professors.
Shubhi Tandon Sep 6, 2011 9:27 AM
With the launch of the new Volkswagen Jetta, Grey Digital has designed a social media campaign, wherein popularising the ‘#anything4jetta’ hashtag on Twitter was one of the major parts of the campaign. The hashtag had been the top trending topic on Twitter in India over the past couple of days.
Shubhi Tandon Sep 5, 2011 9:18 AM
Red Bull India, the energy drink company, has announced the launch of a ‘Red Bull Blogger Hunt’ to cover the Formula1 races in the Indian Grand Prix.
Shubhi Tandon Sep 3, 2011 11:05 AM
Along with a major part of the world, correspondent Shubhi Tandon also wonders about tech giant Apple’s life after Steve Jobs. And her fascination about all Apple products starting with ‘i’ continues…
Shubhi Tandon Sep 3, 2011 8:50 AM
Indiatimes Shopping, part of Times Internet Ltd, has announced that it has crossed the Rs 1-crore a day mark in sales. e4m caught up with Gautam Sinha, CTO & e-commerce Head, Times Internet Ltd, on how this feat was achieved, besides where the e-commerce market in the country is headed...
Shubhi Tandon Sep 2, 2011 9:00 AM
The case study looks at how a small and medium business enterprise such as Carwale.com, an auto portal, is using the online medium, specifically Google AdWords, to leverage their business...
Shubhi Tandon Sep 1, 2011 9:06 AM
Global beverage brand Miller High Life has forayed into the Indian market with a campaign on Facebook, called ‘The Coolest Job’. The brand, which kept its identity under wraps in the beginning of the campaign, looked to create awareness about the brand’s motto ‘Work Hard, Party Hard’, while also looking for a brand ambassador who espouses the slogan.
Shubhi Tandon Aug 30, 2011 8:57 AM
After spending close to two years with Ignitee Digital Solutions Pvt Ltd, Chief Operating Officer Shankar B has bid adieu to the organisation. His next destination is not known.
Shubhi Tandon Aug 23, 2011 8:37 AM
It has been nearly two months since Shubhi Tandon assumed the role of a digital reporter at exchange4media, and she has been absorbing all the knowledge and information coming her way in her interactions with some of the pioneers of digital media in the country...
Shubhi Tandon Aug 20, 2011 8:39 AM
Mobile video streaming technology provider Jigsee has launched in India and aims to bring entertaining, informative, and educational video content to people who use feature phones. The introduction of Jigsee Beta enables mobile subscribers to access premium video content on mobile phones for free.
Shubhi Tandon Aug 19, 2011 8:53 AM
Castrol India launched a campaign on Yahoo! Cricket to popularize its product Castrol Index in young Indian cricket followers during the ICC World Cup 2010. Exchange4media looks at the concept behind the campaign and its results.
Shubhi Tandon Aug 18, 2011 10:29 AM
Techno-marketing company BrandAppZ has been designing apps to help brands engage with their consumers better. These apps are custom-made for different kind of campaigns and can be self-designed as well. BrandAppZ has worked with brands such as Sony Ericsson, Yatra.com, LG Electronics, and Fox History & Traveller Channel, among others.
Shubhi Tandon Aug 16, 2011 8:38 AM
Maruti’s Cricket Maharathi campaign on mobile for Maruti Suzuki Corporate and SX4 helped create great brand salience for the auto major. The campaign, woven around IPL and ICC Cricket World Cup, built association for Maruti with cricket ratings on mobile in a non-intrusive and interactive manner. A look at how this campaign achieved such phenomenal success.
Shubhi Tandon Aug 16, 2011 8:36 AM
Brands have been engaging with consumers on social media for quite some time now. exchange4media looks at how effective Facebook fans and ‘likes’ are for a brand and how to best tap them.
Shubhi Tandon Aug 16, 2011 8:31 AM
Samsung is launching a bloggers campaign in alliance with Indibloggers, a blogging community. The aim of the campaign is to create buzz around the latest Samsing Galaxy Tabs.
Shubhi Tandon Aug 15, 2011 8:26 AM
Gaana.com, the music website from Times Group, has launched an iPad version in HTML5. It is also looking to increase its reach to all Internet devices.
Shubhi Tandon Aug 12, 2011 9:14 AM
Networking and skill developers’ platform, Gild, has received funding of $2.4 million led by Globespan Capital Partners. The website is looking to launch new features to help developers share and compare their skills.
Shubhi Tandon Aug 12, 2011 9:13 AM
MSN India has launched a new project – MSN She – to reach out to women and provide a discussion platform for women-related issues. The website looks to encourage active user involvement and engagement and highlight women’s issues.
Shubhi Tandon Aug 12, 2011 9:10 AM
A recent Fastrack TV ad that has been banned by most television channels for its ‘adult content’ has been attracting a lot of attention on the web after being uploaded on YouTube on July 8, 2011.
Shubhi Tandon Aug 4, 2011 9:07 AM
Indigo Consulting has recently bagged the digital accounts for four new clients – Edelweiss Wealth Management, Home Loan Advisors, IDFC Mutual Funds and Mahindra Group.
Shubhi Tandon Aug 4, 2011 8:53 AM
California-based social networking site Twitter has raised ‘significant’ funding from Russian venture firm Digital Sky Technologies (DST) Global. The funds will be used for its expansion and operations.
Shubhi Tandon Aug 3, 2011 9:18 AM
In a move to hyperlocalise the website, Snapdeal.com has launched a feature called ‘Deals NearMe’. The feature addresses the need of consumers to avail relevant offers at a location near them.
Shubhi Tandon Aug 2, 2011 12:34 PM
In a bid to increase its digital presence, Max Healthcare has roped in Olive as its digital agency. The account was earlier handled by Pepper Square.
Shubhi Tandon Aug 2, 2011 12:32 PM
Big Digital is launching an online reality show targeted at youth. Called ‘Transform India- Youth Uncensored’, the show aims to address a range of social issues.
Shubhi Tandon Aug 2, 2011 9:14 AM
Star World is planning to launch a new tool to engage with its fans on Facebook. Called the ‘Viewer Partner Program’, the app will help the channel to get feedback from its TG.
Shubhi Tandon Aug 2, 2011 9:04 AM
In a bid to drive awareness about itself, e-commerce portal Myntra.com has launched a new TV commercial. The campaign is the first foray by Myntra into the television space. The company has allocated an ad spend of Rs 4-5 crore for the brand campaign.
Shubhi Tandon Aug 1, 2011 8:47 AM
Facebook has launched a guide for businesses and marketers that is aimed at helping them use the social networking site for building, engaging and amplifying themselves.
Shubhi Tandon Jul 30, 2011 9:28 AM
Titan has assigned its digital mandate across all its brands to independent digital agency 22feet following a multi-agency pitch. O&M is the creative agency for Titan, while Maxus is the media AoR. 22feet will be also setting up a dedicated digital hub for Titan to lay a solid web foundation for the brand.
Shubhi Tandon Jul 27, 2011 2:30 PM
e4m takes look at Promoted Tweets, the new feature launched by Twitter for brands to advertise in the microblogging and social networking site. Will it help amplify the brand message to broader audience or will it be seen as intrusive, industry experts share their views...
Shubhi Tandon Jul 25, 2011 8:30 AM
Tribal DDB has been appointed by Cox & Kings as its digital agency. Tribal DDB will handle the travel company’s complete digital presence in India.
Shubhi Tandon Jul 25, 2011 8:24 AM
With the closure ‘News of the World’ tabloid following phone hacking allegations, the Fourth Estate is once again under the scanner as the incident raises several questions on journalistic ethics, besides engulfing the Murdoch media empire in its wake…
Shubhi Tandon Jul 21, 2011 9:11 AM
Reporter Shubhi Tandon gets a taste of the digital media in use in the real world by advertisers, marketers and media agencies at the exchange4media Conclave, held in Delhi on June 12, 2011…
Shubhi Tandon Jul 16, 2011 8:35 AM
Besides Google+, another feature by Google that is gaining importance is the introduction of its social plugin feature – the ‘+1’, which works as a recommendation feature. e4m speaks with industry experts to find out how it will impact search marketing...
Shubhi Tandon Jul 12, 2011 10:02 AM
It’s mission accomplished for Star Movies, which came out with several innovations in its digital campaign – ‘Forever Bond’ – to promote the James Bond movie festival. e4m’s special Case Study takes a look at what makes this campaign noteworthy and how it was executed...
Shubhi Tandon Jul 12, 2011 8:47 AM
While Facebook's video chat would in all probability be the most talked about aspect of social networks for days to come, does this feature or Google+, make any difference for brands and marketers?
Shubhi Tandon Jul 7, 2011 1:29 PM
Marrying online and offline ads, recently launched matrimonial website Findmymatch is seeking to leverage all media platforms. The site is undertaking a strong digital marketing push, allocating as much as 85 per cent of its budget for it.
Shubhi Tandon Jul 7, 2011 8:34 AM
BuzzCity,a global mobile ad network, released a report which showed India to be leading in the number of advertisements served on mobile, from January 2011 to May 2011.
Shubhi Tandon Jul 4, 2011 9:11 AM
Hemant Sachdev, who has put in his papers as Joint MD of Consumer and Online Businesses at Microsoft India, will be with the organisation till September 30, 2011.
Shubhi Tandon Jul 4, 2011 8:25 AM
Geared to take on Facebook in the social network domain, Google+ is creating waves. e4m finds out from industry on where it scores over Facebook and can it avoid the fate of many other Google products that fizzled out over time.
Shubhi Tandon Jul 1, 2011 11:20 AM
Facebook is introducing its payment system, Facebook Credits, in India from July 1, 2011. A look at how it will impact e-commerce and brands on Facebook...
Shubhi Tandon Jul 1, 2011 10:56 AM
QR (Quick Response) codes are being used to hyperlink print medium and increase interactivity. They can be scanned by a mobile phone camera and linked to WAP sites and other multimedia content.
Shubhi Tandon Jun 24, 2011 8:53 AM
ICANN has approved the creation of new top level domains. This decision can have a huge impact on brand identity on the Internet as they can now own .brand websites. This can change ways a brand markets itself digitally.
Shubhi Tandon Jun 23, 2011 9:30 AM
BIG CBS has allocated 80 per cent of their Rs 5 crore marketing budget towards digital media, with the rest focused on radio and then OOH media. The channel feels that this is the best way to reach out to their TG – the urban youth.
Shubhi Tandon Jun 21, 2011 11:34 AM
As Solution Digitas divides to be Solution India and Digitas India, Kanika Mathur, President, Digitas India, speaks to exchange4media on the reason behind the change and what can now be expected from the company.
Shubhi Tandon Jun 16, 2011 9:01 AM
