As the new era of marketing communication evolves, creative agencies have to strive hard to be relevant to marketers. With Crowdsourcing as biggest threat, agencies have to become curators, value their ideas, embrace digital and be effective, observes Tim Williams in a seminar on the future of advertising.
The digital way forward for a product is a Philosphy and not an Activity. It is about creating a positive word of mouth and information around the brand and not talking about the brand, says Sanjeev Singhai, Business Director, Indian Sub-Continent, Buchanan Group India.
The Indian Express Group has started an initiative where intelligent, insightful conversations can be held about anything under the sun. The first of such ‘addas’ had Sir Martin Sorrell, CEO, WPP, as the chief speaker.
‘Investor Ki Kahani Usi Ki Zubani’, an initiative by Motilal Oswal Securities and Zee Business, is an endeavour to educate investors about the nuances of investing in stock markets. This series now moves to Delhi and will be held at the India Habitat Center on August 20, 2011.
Stepping up the momentum to drive corporate awareness among early careers as well as potential employees in a fun and informal way, Reckitt Benckiser (RB) has announced the launch of ‘Turbo Racer’, a new online game and a free mobile racing game app.
In celebration of its 160th anniversary, global payment services company Western Union has announced the launch of a hunt for the most networked person in the world using Facebook presence as a parameter.
Mid Day has launched the second season of the Mid Day Corporate Soccer Championship. The second season of the ground event will have 32 teams battling it out for the top position and a prize money of Rs 100,000.
iMedia Brand Summit, Goa, the first iMedia Summit in India, has announced its keynote speakers. The invite-only platform brings together senior brand marketers in India with significant online budgets to collaborate with their peers and cutting edge digital solution providers. The Summit is scheduled from September 21-23, 2011, at Grand Hyatt, Goa.
A swankier base, fresh minds with fresh ideas in the bag and brands galore, Grasshoppers takes the next long hop to a bigger office in Okhla, Phase III, New Delhi. With substantial increase in manpower, the move was inevitable.
Asianet has introduced ‘Munch Dance Dance’, a new reality show to find the most talented dancer in Kerala.
The Green Walls concept as a differentiating OOH medium for brands is taking seed in India. Freshness of Green Walls, with natural herbs with pungent fragrance, can engage two of the most important senses of consumers – sight and smell.
Krayon Events has announced the launch of three new event properties for the kids and youth segment. The three new properties are in the areas of sports, entertainment and intellect.
UTV Stars, the new Bollywood channel, carried out a launch activation spread over three days from August 17 to 19 across media agencies in Mumbai, Delhi and Bangalore. The activation gave trade patrons a grandiose experience of stardom with a unique red carpet activation.