MEC, a leading media agency, www.mecglobal.com, announced that they have won the media AOR for the HARMANInternational, India business.
India Today, Outlook and The Week have reported positive growth as compared to last quarter. Readers Digest, Femina and Business Today have also been able to attract readers as per the IRS 2011 Q1 results, as compared to the previous quarter.
Dainik Jagran, followed by Dainik Bhaskar, Hindustan and Amar Ujala, have witnessed growth in AIR over last year as well as over the previous quarter. The top four dailies have together added 9.6 lakh readers over the previous quarter, and a whopping 36.55 lakh readers over last year.
The top three business dailies – Economic Times, Mint and Business Standard – have witnessed growth in their AIR in IRS 2011 Q2 as compared to the previous quarter as well as over the corresponding period of last year. This reflects the general growth trend seen in business dailies in the latest quarter.
When compared to the corresponding period of 2010, results for the Indian Readership Survey 2011 Q2 reflect grim trends for the English newspaper genre. Bucking this trend are Hindustan Times and The Times of India, with both papers seeing a combined addition of 6.67 lakh readers in a year.
Five out of six topline Tamil dailies have witnessed decline in average issue readership (AIR) as compared to the corresponding period last year. However, when compared to the previous quarter, the trends did give some relief to Tamil dailies as almost all of them witnessed growth in AIR.
As per the IRS 2011 Q2 results, eight out of the top ten magazines have witnessed growth in average issue readership (AIR) as compared to the previous quarter. Besides, during same period, the top five magazines have garnered positive growth in AIR, jointly adding 5.31 lakh readers.
Milestone Brandcom is expanding the footprint of its retail marketing division, Milestone Lastmile, nationally. Mudra Max’s Atul Maheshwari has been roped in as VP & National Head for Milestone Lastmile.
Cartoon Network has undergone a channel ‘refresh’ to signify “vibrancy and the fresh approach” of its premise - ‘It’s a fun thing’. Monica Tata, General Manager, Entertainment Networks, South Asia Turner International India elaborates.
As ‘Bigg Boss Season 5’ debuts on television in India on October 2, 2011, Colors has planned an aggressive, cross media, marketing push for its “marquee” event.
Dinamalar.com, the website of the Tamil publication, has launched an app for Android mobile phone users. The launch closely follows in the heels of unveiling of the publication website’s iPad app a couple of weeks ago, the new app hopes to tap into yet another pocket of the Tamil audience that incessantly stays connected to the news from across the globe.
Kaushik Roy, President - Brand Strategy & Marketing Communication, Reliance Industries Ltd, has been unanimously re-elected for the second term as President of the India Chapter of the International Advertising Association (IAA-IC) for the year 2011-12. Srinivasan K Swamy, Chairman & Managing Director, RK Swamy BBDO Pvt Ltd, who was the Honorary Secretary of the India Chapter of IAA for the past two years, is the new Vice President.
Madison Media and McCann Erickson got Star Plus, Zee TV and Colors to get together to promote the cause of healthy heart for Saffolalife.
The Readership Studies Council of India (RSCI) has the task to provide a gold standard survey for the Indian print industry. Lynn de Souza, RSCI’s first Chairperson, is clear that research that comes from RSCI should not just be a currency, but also establish the true picture of print readership in India, which she believes is a vibrant and growing industry.
Even as the excitement of the RSCI is still there, the Q2 of IRS 2011 coverage has turned out to be great fun. exchange4media Group has partnered with Lintas Media Group for IRS analysis this time, and while it has been barely two days since the data is out, it has already turned out to be a learning experience.
I would be happy to put money where my mouth is and fund an association to a certain extent that has teeth. I am happy to put a foot forward and say I don’t mind creating a new industry platform even with five agency heads that has teeth. Even if five significant agency players come together and say we are not going to poach, we are going to live with a certain standard of fee and not undercut, I am happy to do it. There is a need to have a fresh platform and a fresh look at this and I think the need will become an imperative as we get bigger.