Chevrolet has unveiled its second TVC as part of its ‘Sang Rishtey Chale’ corporate campaign, which was launched late last year with the ‘rakhi’ film
The Jury for the second edition of the IAA Olive Crown Awards is in place. The judging will be chaired by the International Advertising Association (IAA) India Chapter President, Kaushik Roy.
Disney XD has rolled out a consumer outreach initiative in malls across the country with an innovation designed by graduates from NID & IIT Powai
Amul has launched a music video, Mero Gaam Kathapare and a month long campaign across radio, television and digital
As part of the strategic tie-up, Chitralekha Group will take care of the space selling for Eclectic Publications pan India
VivaKi has won Uninor’s media mandate in the wake of a regional pitch. The account now stays with ZenithOptimedia in India
Grey Group’s Nirvik Singh, Coca-Cola India’s Wasim Basir, Lowe + Partners APAC’s Rupen Desai are part of the 34-member Jury for Asian Marketing Effectiveness Festival 2012
The account will be managed out of Bangalore. Concurrently, Dentsu Communications handles the creative duties of Indo-Nissin Foods
Mahendra Swarup, Chief Mentor, Smile Interactive Group, and Shashi Sinha CEO, Lodestar UM, will co-chair the Jury for Indian Digital Media Awards 2012
As, Managing Director – Kitchen & Bath India, Sadanandan will develop and implement business strategies to boost the company’s growth
2011 was a year of regionalisation in print media, but future is in availing new technologies, says N Maalan, Editor, Puthiya Thalaimurai
CNN-IBN has embarked on a 360 degree promotion drive for new talk show ‘Dimensions’ across television, print, digital and outdoor
Network18 Group’s 24% growth in Q3 consolidated revenues comes on the backdrop of expense of launching four channels, write-offs & increased expenses
Flipkart.com, India’s largest e-commerce player in physical products has acquired Letsbuy, the second largest retailer in electronics
Vodafone India has reported service revenue of £1,024 million on Q3 FY12, as against £963 million in Q3 last year, a growth of 6.3 per cent
The order requires Whistling Woods International, a JV between Mukta Arts and Filmcity Mumbai to surrender 14.5 acres of land currently not in use
These are defining times for media AORs. While we are at the tipping point of digital media, convergence and 360 degree communication channel planning get any advertiser to talk and you will hear loud and clear ‘the industry is caught in a time warp’. So, the innovative ones will survive, the actions taken now will define the top players in the not so distant future.