Hero MotoCorp won the Advertiser of the Year award & Maxus bagged the Agency of the Year award; Sachin Bansal of Flipkart received the IDMA Person of the Year award
If a CEO is not living and delivering the brand, then you are looking at a brand that will fail, says David Wheldon, Head - Brand, Reputation & Citizenship, Barclays
With the announcement of One Show Design and Interactive finalists, there are now 23 entries from India, with DDB Mudra leading the list
Loop Mobile, with its association with Mumbai Indians, intensifies marketing activities; the telecom provider to spend fifty per cent of budget on outdoor
Bennett, Coleman & Company Ltd has restructured its sales division, Response, to focus on verticals instead of geographies. It has also appointed Anita Nayyar as Director – Customer Engagement
LS Krishnan joins Amagi Media Labs at a senior leadership position; he will directly report to the management
Brands are publishers, digital has given new life to print & OOH, media agencies are getting better in digital but there is still some way to go: CMOs on changing media industry
Hindi news channel, Star News will be called ABP News; Bengali news channel, Star Ananda becomes ABP Ananda and Marathi news channel, Star Majha to be called ABP Majha
Max New York Life’s latest brand campaign, conceptualised by O&M, focuses on the key industry issue of trust deficit associated with insurance agents
Rajasthan Royals announced the signing of Essel Marketing & Promotions as the team’s official merchandise partner for the fifth season of IPL
Our marketing strategy is based on ‘Strategy of Proof’, a global Axa framework. Proof is nothing but tangible evidence of answering customers’ queries about expectations in a manner that nobody else has.