IBF-ISA-AAAI set to sign BARC agreement
It is understood that the Articles of Association is set to be signed by all three industry bodies
Date-wise News
The target is to get ‘10 on 10’ from clients: Ajit Varghese
Maxus has had a good year, both on new wins and on awards front. Maxus’s South Asia MD speaks on what has worked for the agency
iris appoints Luke Nathans as regional CEO for APAC
Nathans to lead iris’ continued expansion across APAC and MENA
iris appoints Luke Nathans as regional CEO for APAC
Nathans to lead iris’ continued expansion across APAC and MENA
Suvarna News 24x7 unveils new look
The Kannada news channel has also inaugurated its new studio and is changing its content as well as style of presentation
Red Chief ropes in Prabhu Deva to direct ‘filmi’ TVC
The commercial features brand ambassador Virat Kohli. It was executed by Primetime Communications
Quick 5 with V Radhakrishnan on media convergence
“Indian media companies have been proactive in going digital,” says Vijayakumar Radhakrishnan, Co-Founder and President, Magzter
Strong Indian representation in Spikes Asia 2012 jury
Manisha Tripathi, Jasmin Sohrabji, R Gowthaman, Ashwini Deshpande, Minakshi Achan & Ashish Chakravarty are part of the jury at Spikes Asia
<b>Shyju Varkey</b>, National Marketing Head, Radio One &, Station Head, Radio One, Bangalore
BTL engagement is something that radio stations have arm-twisted themselves into because of weak on air offering. It’s more of a value addition to make up for what the on-air product lacks – a strong engagement with the listener. We focus on our on air solutions as powerful engagement avenues for advertisers.