Guest Column: Re-imagine content for social media
Meghana Bhat, ECD, Webchutney shares five golden rules that very brand must follow to get its social strategy right
Date-wise News
"We need to get the local content texture right"
We should not force fit local relevance, but make content that is global in nature & locally appealing, says Vijay Subramaniam of Disney-UTV
India TV appoints Sudipto Chowdhuri as SVP, Sales
He takes over from Gautam Sharma, who recently put in his papers to join the ABP Group. Chowdhuri is reporting to Ritu Dhawan, MD, India TV
India to have 165 mn mobile internet users by 2015
More people are accessing the web through mobile devices and dongles. The figure as on Dec 2012 stood at 87.1 mn, says IAMAI-IMRB
The fourth estate advertises its wares
Media brands are increasingly creating engaging campaigns to stay ahead in today’s competitive environment & grab a larger pie of the audience base
Billboard of the week: Big Bazaar’s latest campaign
The campaign has TV’s most famous personalities endorsing the message effectively, says Anilkumar Sathiraju of DDB Mudra Max
Quick five with HolidayIQ’s Hari Nair
The Founder & CEO of HolidayIQ elaborates on the trends in the travel & tourism space and the online advantage
95 FM Tadka inks with DJ Aqeel for non-stop music
The show, named ‘Saturday Night Full Tight’, will offer three hours of non-stop music from 9PM to midnight on 95 FM Tadka and will run for three years
<b>Pradeep Chopra</b>, CEO, Digital Vidya
Social media is relatively more suitable for B2C brands. Being complex, B2B marketing offers limited media buying opportunities, hence there are only a few agencies that are interested and prepared to take up social media for B2B engagements.
<b>Manish Agarwal</b>, CEO, Reliance Entertainment Digital
Absence of consumer grievance redressal systems and complete apathy towards consumer satisfaction, barring a few online retailers, makes the Indian consumer very reluctant to accept a shipment without checking the quality of goods, particularly in categories where there is complete lack of standardisation. Huge focus on building consumer confidence and trust is necessary to overcome the touch and feel mentality of the Indian consumers.