Authors
“Content is giving much more competitive advantage to start-ups,” say the Co-Founders of Boring Brands
Sai Prasanna Jan 28, 2013 7:09 PM
If you do analytics right, you get marketing right, says Mohan Jayaraman of Experian Credit Information Company of India
Sai Prasanna Jan 23, 2013 7:44 PM
Are we aware that that which we fear the most – losing our basic right to be a woman and enjoy it – lurks right in our backyard, asks Sai Prasanna
Sai Prasanna Jan 19, 2013 8:52 PM
Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting
Sai Prasanna Jan 18, 2013 11:35 PM
IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights
Sai Prasanna Jan 18, 2013 7:46 PM
Domain experts such as Ashok Banerjee of Flipkart and Kunnal Sharma of Times of Money decode the growing power of analytics
Sai Prasanna Jan 17, 2013 9:41 PM
It is necessary to professionalise the management of data, says the Former CEO of Nestle Waters
Sai Prasanna Jan 17, 2013 7:36 PM
Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer
Sai Prasanna Jan 17, 2013 12:21 AM
Govindan talks about the Indian digital ecosystem and evolution of online marketing, among other things…
Sai Prasanna Jan 16, 2013 6:20 PM
Suvarna’s Business Head talks about the success of ‘Kannadada Kotyadhipati’ and the channel’s differentiated content strategy
Sai Prasanna Jan 10, 2013 11:08 PM
As Head of Corporate & Network Sales, Gupta’s mandate is to look at newer sustainable avenues of revenue
Sai Prasanna Jan 9, 2013 7:06 PM
The agency, keen on acquiring a bigger client base than a bigger OOH asset base, is targeting 300 clients & 70 OOH assets in B’lore
Sai Prasanna Jan 8, 2013 6:35 PM
The half-hour teleshow showcased nine successful ING Life advisors, emphasising the benefits of becoming a life insurance advisor
Sai Prasanna Jan 5, 2013 9:17 PM
The Founder & CEO of HolidayIQ elaborates on the trends in the travel & tourism space and the online advantage
Sai Prasanna Jan 3, 2013 6:55 PM
The private banking player plans to increase its marketing share of voice by at least 40 per cent year-on-year
Sai Prasanna Dec 28, 2012 8:47 PM
By adding on the Tata Sky skew to their base plans, brands can advertise across analogue & digital platforms, in addition to tapping into the Tata Sky DTH subscriber base
Sai Prasanna Dec 21, 2012 10:18 PM
Tata Elxsi’s Nick Talbot and Brash Brands’ John Brash talk about the strategic partnership between the design company and the brand consultancy
Sai Prasanna Dec 17, 2012 9:14 PM
He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level
Sai Prasanna Dec 10, 2012 7:51 PM
He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level
Sai Prasanna Dec 10, 2012 7:51 PM
The event to target amateur bands in the corporate sector and offer a platform to showcase their talent
Sai Prasanna Dec 6, 2012 9:24 PM
While some industry experts feel that the ads are engaging and disruptive, others think that the humour is off
Sai Prasanna Dec 3, 2012 7:27 PM
Correspondent Sai Prasanna fights through some medical setbacks and returns with a bang to what she loves doing best – chasing good stories
Sai Prasanna Dec 1, 2012 8:05 PM
We wanted to find people who would ‘provoke’ with new thoughts, says Rohini Abraham of IMRB on the agency’s initiative ‘The Unsettle Hours’
Sai Prasanna Nov 26, 2012 6:04 PM
Audi & Tata Motors use Facebook most effectively to engage with consumers, says a study by Unmetric
Sai Prasanna Nov 23, 2012 6:57 PM
He rejoins TELiBrahma as Principal after a seven-month stint at Hyderabad-based Travel Trendz TV as President
Sai Prasanna Nov 20, 2012 2:02 AM
Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season
Sai Prasanna Nov 15, 2012 9:44 PM
Naveen Tewari of InMobi, Neil Patel of Crazy Egg & KISSmetrics, and Tarkan Maner of Dell WYSE share best practices for budding entrepreneurs
Sai Prasanna Nov 12, 2012 7:30 PM
More than 250 entries have been received across 19 categories this year; a special award of Rs 1 lakh will be given to the agency that wins the ‘Sakalakalavallavan’ title
Sai Prasanna Mar 12, 2012 10:50 AM
PR Satheesh will spearhead the company’s revenue opportunities in addition to overseeing marketing and brand building initiatives
Sai Prasanna Mar 7, 2012 2:14 PM
Narendra Alambara takes up the role after a seven-year stint with Starcom Worldwide as Vice President, managing the Chennai unit
Sai Prasanna Mar 5, 2012 8:07 AM
Raj TV Network charts out growth path; they will relaunch two Telugu channels as well as launch a Kannada news channel shortly
Sai Prasanna Feb 16, 2012 8:44 AM
The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia
Sai Prasanna Feb 9, 2012 12:00 PM
The Amagi platform has benefitted more than 400 SMEs; the company plans to achieve a growth rate of 500 per cent this year
Sai Prasanna Feb 9, 2012 8:38 AM
K Murugan will be responsible for the set-up and launch of the new Tamil general entertainment channel planned by the SRM Group
Sai Prasanna Feb 9, 2012 8:15 AM
The win comes on the back of a multi-agency pitch. A two-week high-intensity campaign for the real estate expo gets underway from February 11
Sai Prasanna Feb 7, 2012 8:43 AM
In his new role, Ramesh Praba will oversee the overall organisational functions and head the entire network consisting of six channels
Sai Prasanna Feb 6, 2012 5:22 AM
PR Satheesh will be moving to the mainstream media space at a startup. He had spent two years at mobile solutions company TELiBrahma
Sai Prasanna Feb 6, 2012 5:21 AM
The latest TVC campaign for chocolate brand, Safari, combines the real world and the animated world to take the viewers on a safari.
Sai Prasanna Feb 3, 2012 12:31 PM
MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.
Sai Prasanna Feb 2, 2012 1:29 PM
Making its Kerala debut today, The Times of India hopes to encash on the gap between the numbers of English-speaking audiences and English dailies readership
Sai Prasanna Feb 1, 2012 1:45 PM
Conceptualised by Ogilvy, The Hindu’s new campaign raises hard-hitting questions on the quality of information going out as ‘news’ these days
Sai Prasanna Jan 30, 2012 8:05 AM
Chennai-based agency Challenge has won the media duties after a multi-agency pitch that saw participation of 8-9 agencies. The promotions begin today
Sai Prasanna Jan 30, 2012 7:34 AM
The publication house has chosen media and digital partners for the first time to assist in their new brand building exercise
Sai Prasanna Jan 25, 2012 10:36 AM
The network will also kick off an annual event MAA Music Awards, for the first time, on the day of the launch
Sai Prasanna Jan 24, 2012 7:19 AM
Calvin John, Brand Manager – Tanishq at Titan Industries Limited, has been appointed as Vice President & Head - Marketing, Men & Boys
Sai Prasanna Jan 20, 2012 2:18 PM
Murasu TV will be extensively promoted through radio, outdoor and print mediums, apart from the teaser ads running across the Kalaignar TV channels
Sai Prasanna Jan 20, 2012 7:21 AM
A 360-degree campaign to promote the Super Fibre range took off on January 12. The TV-led campaign has support from radio, print, OOH & digital
Sai Prasanna Jan 19, 2012 9:27 AM
Narendra Singh has been appointed as Chairman & Managing Director of Bank of Maharashtra effective from February 01, 2012
Sai Prasanna Jan 18, 2012 5:22 PM
V Murugan takes charge at Radaan Mediaworks from today. He is responsible for overall operations of the organisation and execution of projects
Sai Prasanna Jan 18, 2012 9:45 AM
UK’s Voi Jeans has roped in Bangalore-based H2O as its creative agency in India. The brand plans to beef up its presence through brand outlets
Sai Prasanna Jan 17, 2012 8:58 AM
Momentum India forum covered wide ranging topics such as media & design, industry-education collaboration, and recognising talent, among others
Sai Prasanna Jan 17, 2012 7:45 AM
The campaign highlights Kotak Assured Income Plan’s proposition to guarantee a parallel stream of income, supplementing one’s regular earnings
Sai Prasanna Jan 16, 2012 7:50 AM
Binu Mathew takes charge from January 16, 2012. He moves to the ABP Group after spending more than three years at Mail Today
Sai Prasanna Jan 16, 2012 7:43 AM
Karnataka will soon have a 24-hour Kannada news channel with a journalist at the helm of affairs. The channel is promoted by Writemen Media
Sai Prasanna Jan 13, 2012 4:09 PM
Lukup Media’s platform will allow advertisers to create and deliver unlimited content to mobile devices without the installation of a mobile app
Sai Prasanna Jan 12, 2012 7:21 AM
N Ram is stepping down as Editor-in-Chief with effect from January 19, 2012. Meanwhile, Arun Anant is slated to take charge as CEO of The Hindu
Sai Prasanna Jan 10, 2012 8:59 AM
TOI undertook a sensory connect initiative for Kaleesuwari Refinery’s brand Dheepam lamp oil with a ‘powerjacket’ for its Chennai edition on Jan 1
Sai Prasanna Jan 9, 2012 11:30 AM
Reporter Sai Prasanna is all excited about what lies in store this year in advertising, in media and new launches, the year of the Apocalypse or not
Sai Prasanna Jan 7, 2012 7:56 AM
While creativity and technology will continue to be the focus areas for Brand Fastrack, 2012 will also see more emphasis on the mobile space
Sai Prasanna Jan 6, 2012 7:32 AM
Makers of the Kannada movie ‘Nam Anna Don’ have used Idea Cellular to launch the film’s music exclusively on the mobile platform, a first in the country.
Sai Prasanna Jan 5, 2012 12:13 PM
The company saw a spike in the number of fans on their Facebook page, after installing a simple app for the Lip Butter contest held mid-December.
Sai Prasanna Jan 3, 2012 12:59 PM
Prabhakar succeeds R Ramachandran, who resigned from the post on superannuation on December 31, 2011. He assumed charge as CMD on December 02, 2012.
Sai Prasanna Jan 3, 2012 7:33 AM
The agency is now looking at Tier II cities to expand its business. A new division has been fortified to handle brand consulting and activation.
Sai Prasanna Dec 28, 2011 11:18 AM
The sixth issue of the quarterly magazine released in December 2011 has been redesigned to appeal to teenagers.
Sai Prasanna Dec 27, 2011 9:05 AM
Suvarna channel plans to embark on a marketing blitz with an allocation of Rs 120 million towards promotion of Kannada version of ‘KBC’.
Sai Prasanna Dec 23, 2011 9:49 AM
Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.
Sai Prasanna Dec 22, 2011 11:41 AM
Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.
Sai Prasanna Dec 22, 2011 8:12 AM
Denim brand Lee is letting customers use their smartphones to scan QR codes on the store windows and be a part of Christmas parties in eight cities.
Sai Prasanna Dec 21, 2011 9:09 AM
Vijay TV has earmarked 8-10 per cent of the overall investment on the project cost towards promoting the show, titled ‘Neengalam Vellalam Oru Kodi’.
Sai Prasanna Dec 21, 2011 8:57 AM
News media should act more as an instrument that ushers in the next revolution in the industry rather than watching from the sidelines, writes Sai Prasanna.
Sai Prasanna Dec 17, 2011 7:18 AM
The apparel brand has set a target of Rs 10 crore in the first year and hopes to scale up to Rs 50 crore in 2-3 years’ time.
Sai Prasanna Dec 16, 2011 7:44 AM
Muthoot Fincorp has gone pan-India with its new campaign as the finance company goes national with its Express 3-Minute Gold Loan offering.
Sai Prasanna Dec 14, 2011 7:17 AM
The creative review for the innerwear brand is currently underway in Bangalore and agencies are presenting to the client on an invitation basis.
Sai Prasanna Dec 12, 2011 7:19 AM
Max, the international value fashion brand from Landmark Group, is taking the expansion and BTL route to increase market presence.
Sai Prasanna Dec 9, 2011 7:33 AM
Building on Lenovo’s ‘For Those Who Do’ global brand campaign, the ‘Do Network’ inspires people to turn their big ideas into reality.
Sai Prasanna Dec 8, 2011 7:37 AM
Paritosh Joshi is RSCI’s Technical Committee Chairman. The Industry Relations Committee comprises Ashish Bhasin & I Venkat. Lynn de Souza, Chairperson, RSCI elaborates.
Sai Prasanna Dec 5, 2011 8:53 AM
While catch-up TV clips are free, a nominal fee of Rs 25 will be charged on every movie download from January 2012.
Sai Prasanna Dec 5, 2011 8:16 AM
Correspondent Sai Prasanna writes about some of the contemporary concerns of the nation – FDI in retail, bail to the accused in the 2G scam…
Sai Prasanna Dec 3, 2011 8:02 AM
Bhaskar Das, Suresh Srinivasan, DD Purkayastha, Maheshwar Peri, Mitrajit Bhattacharya, Anant Nath on how RSCI should approach measurement.
Sai Prasanna Dec 1, 2011 7:39 AM
In his new role, Vignesh Kumar will consolidate The New Indian Express Group’s position in the South and then look at other markets.
Sai Prasanna Nov 30, 2011 11:37 AM
Wizcraft International has acquired the Delhi franchise of the World Series Hockey (WSH). The Delhi Wizards is the fourth team with a franchisee.
Sai Prasanna Nov 30, 2011 7:37 AM
Jivox will now focus more on evolving the technology behind their video advertising platform and licensing the platform to publishers.
Sai Prasanna Nov 28, 2011 4:50 PM
Bringing to the table his extensive experience spanning 15 years in financial journalism with leading publications, Vinu Lal’s mandate is to improve brand visibility across the board.
Sai Prasanna Nov 28, 2011 11:02 AM
Speaking at the Bangalore leg of the Pitch CMO Summit 2011, Shailendra Katyal of Lenovo took the audience through the history of the brand and its journey in becoming India’s one the largest technology brands.
Sai Prasanna Nov 24, 2011 7:59 AM
Speaking at the Pitch CMO Summit 2011, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, stressed on the need of co-creation for bands to be a success
Sai Prasanna Nov 24, 2011 7:57 AM
Delivering his keynote address at the Bangalore leg of the three-city Pitch CMO Summit, Neeraj Chandra, COO, Britannia Industries, talked about innovation to build brands and businesses.
Sai Prasanna Nov 24, 2011 7:56 AM
In his new role, Issac John will be reporting to Rajiv Mehta, Managing Director, Puma India. He moves from Sport18, where he was Senior Manager-Marketing.
Sai Prasanna Nov 23, 2011 7:38 AM
Bullish on growth, Pearson Education Services has entered the mass media space for the first time with a multi-media campaign to promote its ICT-based solution DigiClass with Anil Kumble as brand ambassador.
Sai Prasanna Nov 21, 2011 8:04 AM
Riding high on the spurt in malls all over the country, Global retailer Fossil has seen a growth of 50 per cent over a small base. The retailer looks to continue to grow with its partners, both in terms of distribution spread and brands.
Sai Prasanna Nov 21, 2011 7:52 AM
Lowe Lintas, Bangalore has been assigned the creative duties of Nova Medical Centers following a multi-agency pitch. The agency will handle two separate businesses of the expert surgical care centers and the IVF Clinics. The campaign is expected to take off in the next couple of months.
Sai Prasanna Nov 18, 2011 8:02 AM
Correspondent Sai Prasanna is brimming with questions as she wonders about the ‘intellectual caliber’ of journalists. On the other hand, she is as upbeat about digital media as the industry…
Sai Prasanna Nov 12, 2011 7:16 AM
The battery manufacturer has shifted focus to the automotive batteries segment for the next two years.
Sai Prasanna Nov 11, 2011 7:43 AM
Amid concerns of fall in newspaper readership, industry experts are asking whether newspapers are marketing themselves adequately to showcase their offerings, across the board, to the new generation of readers.
Sai Prasanna Nov 10, 2011 6:51 PM
Intense competition has kept newspaper cover prices extremely low in India, with none of the players ready to make the first move towards a more sustainable pricing strategy. Industry experts feel all publications need to collaborate to arrive at a threshold level of cover price.
Sai Prasanna Nov 9, 2011 8:04 AM
Men’s private label brand Yepme is targeting a turnover of $25 million in the first year, scaling to over $500 million in the next 3-4 years.
Sai Prasanna Nov 8, 2011 9:48 AM
Actor Shah Rukh Khan, along with KKR partners and the Mehta Group, became Mumbai franchise owners for the all new motorsport racing league i1 Super Series, an initiative by Machdar Motorsports. Khan’s involvement with the i1 Super Series is definitely a big boost for the championship that will commence early January 2012.
Sai Prasanna Nov 7, 2011 9:18 AM
Future Group’s Indus League Clothing is taking up the franchising route aggressively to extend their reach in Tier II and III towns. The apparel manufacturer has started off with franchisee stores for their women’s apparel brand Jealous 21.
Sai Prasanna Nov 1, 2011 9:06 AM
Most of Hidesign’s development this fiscal will be in Mumbai and Bangalore. The company is also launching a Gift Card program in a tie-up with QwikCilver Solutions.
Sai Prasanna Oct 28, 2011 9:05 AM
Online shopping Koovs.com plans to expand its distribution network across India in a phased manner in the next 3-6 months.
Sai Prasanna Oct 28, 2011 8:40 AM
The Agriculture magazine segment, present only in regional languages, has seen an overall decrease in numbers. The segment has lost close to 31,000 readers in the last one year.
Sai Prasanna Oct 28, 2011 8:37 AM
While there has been an overall uptrend of 22 per cent in readership of technology magazines over that of 2009 R1, when compared to 2010 Q2, there has been a decline of 13 per cent.
Sai Prasanna Oct 28, 2011 8:36 AM
Religious TV channels hit readership of religious magazines. Year-on-year decline in readership stands at 14 per cent (-1.21 lakh).
Sai Prasanna Oct 27, 2011 8:55 AM
There has been a 12 per cent fall from 2009 R1 for health publications, a loss of 3.96 lakh in average issue readership (AIR).
Sai Prasanna Oct 27, 2011 8:54 AM
The agency has seen a 30-35 per cent increase in ad volumes this festive season and has seen a consistent growth rate of 50 per cent over the last five years.
Sai Prasanna Oct 27, 2011 8:53 AM
New media company Percept Knorigin has won the seventh edition of Deloitte Technology Fast 50 India 2011 Award conducted by Deloitte Touche Tohmatsu India Pvt Ltd. The award ceremony took place on October 21, 2011 in Bangalore. Percept Knorigin ranked 11th with a revenue growth of 156 per cent.
Sai Prasanna Oct 25, 2011 3:08 PM
The campaign aims to strengthen Vijay Karnataka’s focus and positioning as a paper for the youth – to capture their attitudes, mindsets, and aspirations.
Sai Prasanna Oct 24, 2011 8:46 AM
Eulogy! India was chosen following a competitive pitch where a number of leading agencies from across India were shortlisted. The agency will adopt a 360-degree strategy for Triumph Motorcycles, which will soon make its entry into the Indian market.
Sai Prasanna Oct 21, 2011 9:19 AM
Publicis Ambience Bangalore has recently won the creative duties of Mantri Square Mall in a multi-agency pitch involving around 7-8 agencies. The incumbent agency is Ogilvy & Mather, which had earlier handled the real estate as well as the mall businesses for Mantri. O&M has retained the real estate business.
Sai Prasanna Oct 21, 2011 9:17 AM
Online shopping portal Myntra.com seeks to consolidate its presence with its second campaign, which heightens the fashion quotient and also highlights the larger offering.
Sai Prasanna Oct 21, 2011 9:12 AM
Hello has emerged as the biggest gainer from last year in the women’s lifestyle magazines segment, increasing readership base by 68 per cent, even as ‘Society’, with the highest AIR, retains the top spot in this segment.
Sai Prasanna Oct 20, 2011 11:18 AM
As per the IRS 2011 Q2 results, the ‘Home Decorations’ category has seen significant growth over 2010 Q2 (1.87 lakh/ 81 per cent gain) and 2009 R1 (3.38 lakh/ 417 per cent gain) in AIR.
Sai Prasanna Oct 20, 2011 9:07 AM
As per the IRS 2011 Q2 results, general interest magazines have witnessed a decline in readership. While they have registered a 4 per cent de-growth over last year, the drop in average issue readership (AIR) as compared to the IRS 2009 Round 1 figures is around 15 per cent. The only magazine to see a rise in AIR over the two-year period is Mathrubhumi Thozhil Vartha.
Sai Prasanna Oct 19, 2011 12:09 PM
RIM has doubled its marketing spends in India for its smartphone brand BlackBerry. The handset maker has also seen a spate of launches in 2011. After a four-ad campaign titled ‘Are you missing something without BBM’ created by Orchard Advertising, their new creative agency BBDO India has come out with a new campaign – ‘Welcome to the BlackBerry family’.
Sai Prasanna Oct 19, 2011 10:14 AM
The Sun Group has launched a new Malayalam channel exclusively for children – Kochu TV. The channel will have a mix of entertainment and informative programmes such as animations, adaptations of popular Hollywood movies, and educational programmes. This is the third Malayalam channel and the fourth kids’ channel from the Group.
Sai Prasanna Oct 18, 2011 8:49 AM
Surge Media, a mall media solutions agency, is planning to expand its presence to eight cities by the end of this fiscal. It has started off by opening up offices in Mumbai and Bangalore after Delhi and plans to capture 70-80 per cent of the market share in Bangalore.
Sai Prasanna Oct 18, 2011 8:46 AM
It has turned out be a bad year for dailies in Himachal Pradesh as per the IRS 2011 results. While the combined yearly drop in average issue readership (AIR) of the top nine dailies totalled 1.07 lakh, the total increase in AIR trailed close behind at 95,000.
Sai Prasanna Oct 17, 2011 10:46 AM
Newspapers in Goa have not witnessed encouraging year-on-year results, with the loss in average issue readership (AIR) exceeding the gain by two-fold. Among the top 10 dailies in the state, while combined y-o-y decline in AIR is 93,000, the overall gain only comes to 28,000.
Sai Prasanna Oct 17, 2011 10:44 AM
Topline dailies in Rajasthan have seen a growth in average issue readership (AIR) as per the IRS 2011 Q2 results, with seven Hindi dailies securing a place among the top 10 in the state. The top five dailies have added an overall 5.34 lakh readers over last year.
Sai Prasanna Oct 14, 2011 10:17 AM
Dailies in Gujarat have seen a much more significant year-on-year performance as per the IRS 2011 Q2 results. Five out of the top ten papers have added 5.14 lakh readers over last year.
Sai Prasanna Oct 14, 2011 10:12 AM
Mirroring the trend in neighbouring state Bihar, topline dailies in Jharkhand have also witnessed a surge in their average issue readership (AIR) as per the IRS 2011 Q2 results. The top three dailies out of the top 10 alone have witnessed an increase of 8.53 lakh readers.
Sai Prasanna Oct 13, 2011 10:45 AM
It has been a good year for dailies in Bihar as per the IRS 2011 Q2 results, with nine out of ten posting an increase in average issue readership (AIR). The list has an equal mix of Hindi and English dailies. However, Hindi dailies reign in the top four positions.
Sai Prasanna Oct 13, 2011 10:42 AM
Robust growth has defined the landscape of the print industry in Uttar Pradesh. An AIR of around 25.88 lakh has been added by eight out of the top ten dailies as per the IRS 2011 Q2 results. Hindi dailies have found favour among readers, seeing a rise of 24.3 lakh in AIR over last year.
Sai Prasanna Oct 13, 2011 9:08 AM
Following the same trend as the previous quarter, Malayalam dailies as well as periodicals have made it to the top of the list in Kerala. While most of the year-on-year percentages point downward, some have seen an increase in the number of readers.
Sai Prasanna Oct 12, 2011 11:26 AM
With Kannada dailies securing the top five positions, a healthy growth pattern can be seen among the top 20 players in the state with the exception of three players. Vijay Karnataka has held on to the top spot in the state list, displaying the same trend as in Bangalore, with an increase in its AIR of 5 per cent this year.
Sai Prasanna Oct 12, 2011 11:24 AM
The results of IRS 2011 Q2 have turned out better for Tamil dailies in the state as compared to the IRS 2011 Q1 results. While all the top 15, barring one, were in the red last quarter, they have received some respite in 2011 Q2.
Sai Prasanna Oct 12, 2011 11:23 AM
As per IRS 2011 Q2 results for the Chennai market, the quarter-on-quarter average issue readership (AIR) figures show more promise in the dailies segment as compared to year-on-year numbers. The magazine segment looks bleak with most periodicals showing a decline in AIR over last year.
Sai Prasanna Oct 11, 2011 10:03 AM
As per the IRS 2011 Q2 results, it has turned out to be a better year for most English and language dailies in Bangalore. While most dailies have registered an increase in AIR over last year, the quarter-on-quarter percentages don’t look too promising. Barring a few, magazines too have fared better over last year.
Sai Prasanna Oct 11, 2011 10:01 AM
As correspondent Sai Prasanna learns to steer her way through stories, meetings, deadlines and balancing professional and personal life, she makes out time to pay tribute to Steve Jobs in her own special way…
Sai Prasanna Oct 8, 2011 8:32 AM
Komli Media and cross-platform interactive video advertising firm Jivox have tied up to tap into the $3 billion video advertising market in the APAC region. The main focus regions for this alliance are South-East Asia, India, and Australia. While Jivox is well-established in India, Komli Media has a strong presence in the APAC region.
Sai Prasanna Oct 7, 2011 8:48 AM
Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner, 22feet, has confirmed the win. Weiden + Kennedy is handling the creative duties of Heineken, while the media mandate is parked with Mindshare, Bangalore.
Sai Prasanna Oct 5, 2011 8:51 AM
Tamil daily Dinamalar, which recently turned 60, has brought on board Skandraaj to head its marketing initiatives. He is well-known for his marketing strategies and will look after pan-India for the paper’s Chennai, Madurai, Puducherry, and Coimbatore editions.
Sai Prasanna Oct 4, 2011 8:38 AM
India Today Group’s Ashish Bagga has been elected as the President of the Indian Newspaper Society (INS) at its 72nd Annual General Meeting (AGM), held in Bangalore on September 30, 2011. He takes over the reins from outgoing President Kundan R Vyas of Vyapar-Janmabhoomi Group. KN Tilak Kumar (Prajavani) is the Deputy President, while Ravindra Kumar (The Statesman) has been elected as the Vice President.
Sai Prasanna Oct 1, 2011 9:12 AM
Chennai-based men’s apparel manufacturer Hasbro Clothing is in expansion mode. The clothing company plans to have 25 more stores by March 2012 and is targeting growth of 30 per cent this year. Hasbro is also eyeing new markets and is planning to increase the number of lifestyle accessories on offer.
Sai Prasanna Sep 29, 2011 8:33 AM
Citizen Watches is bullish on strengthening its presence in India. The Japanese watch brand has increased its advertising budget by 40 per cent this year, which is expected to go up by 20-40 per cent in the next fiscal. Citizen has also fortified its bouquet in the country with two new collections and is unveiling its festive season campaign from today.
Sai Prasanna Sep 27, 2011 10:40 AM
The third edition of the Champions League Twenty20 has a new title sponsor and also sports a new look. Strategic design consultancy firm Elephant has created a theme that intends to convey the battle between the champions for securing the prestigious title, and the spirit of the game.
Sai Prasanna Sep 26, 2011 12:30 PM
Radio One has come out with a never-before initiative to let their audience dictate the kind of music they play. This is the first among other projects that will kickstart the FM player’s fifth anniversary celebrations.
Sai Prasanna Sep 23, 2011 9:29 AM
Six individual awards and five group awards were given away this year at the third edition of GroupM’s prestigious internal awards event – Choreos – as compared to a total tally of 10 awards last year.
Sai Prasanna Sep 22, 2011 9:21 AM
Anita Pawaskar has been brought on board as Programming Head of Radio One in Mumbai. She will be reporting to National Programming Director Anil Machado and will be responsible for on-air content.
Sai Prasanna Sep 22, 2011 8:36 AM
Radio Indigo is celebrating the completion of five years in Bangalore with a week-long bonanza for listeners. The station is in talks to enter the events space and is also contemplating expanding into newer markets in the near future.
Sai Prasanna Sep 20, 2011 9:21 AM
e4m correspondent Sai Prasanna is all agog with excitement as she learns to steer her way across the vast domain of advertising and media. Here she gives her account of unfurling a whole new world and meeting some exceptional people along the way…
Sai Prasanna Sep 17, 2011 8:30 AM
Tanishq has launched the second phase of its ‘True Diamonds’ campaign with an online campaign called ‘The Curious Case of the Missing Diamonds’. With this the brand continues to make buyers aware of the different aspects pertaining to the quality of diamonds.
Sai Prasanna Sep 16, 2011 12:05 PM
Apollo Group has embarked on a television campaign, which highlights its Neurosciences division. Conceptualised by Hyderabad-based Associated Advertising, the ads highlight each section of the Apollo Group rather than the brand as a whole. A look at what went into the making of this campaign...
Sai Prasanna Sep 9, 2011 8:53 AM
Flipkart.com, one of India’s largest e-commerce companies, recently kicked off their new ad campaign ‘No Kidding, No Worries’. The TVCs, which showcase Flipkart as an ‘online megastore’, mainly address some long-held concerns associated with online shopping.
Sai Prasanna Sep 6, 2011 9:30 AM
Continuing with our series on how the South is gearing up for Kerala’s biggest festival Onam, Part 3 takes a look at the various initiatives that print, digital and radio mediums are taking to attract both consumers and advertisers...
Sai Prasanna Sep 5, 2011 8:58 AM
S Divaakar, who had worked in the capacity of AGM (Sales and Marketing) with TV9 Network, has moved on to a new Kannada news channel, owned and run by Writeman Media Pvt Ltd, as VP (Sales and Marketing). Veteran journalist HR Ranganath and former Editor of Kannada Prabha and Suvarna News, is the Chairman and Managing Editor of Writeman Media.
Sai Prasanna Sep 3, 2011 8:52 AM
S Divaakar, who had worked in the capacity of AGM (Sales and Marketing) with TV9 Network, has moved on to a new Kannada news channel, owned and run by Writeman Media Pvt Ltd, as VP (Sales and Marketing). Veteran journalist HR Ranganath and former Editor of Kannada Prabha and Suvarna News, is the Chairman and Managing Editor of Writeman Media.
Sai Prasanna Sep 2, 2011 3:15 PM
Continuing with our series on how the South is gearing up for Kerala’s biggest festival Onam, Part 2 takes a look at what the major television players have lined up for the festival, who are the biggest advertisers this season and what kind of ad volumes are being seen...
Sai Prasanna Sep 2, 2011 9:31 AM
As Telugu news channel NTV and its sister channel Bhakti TV celebrate their fourth Anniversary, NTV has registered strong growth. While the channel has around 27 per cent share of the Andhra market, it has also seen a 20 per cent hike in its ad volumes over last year
Sai Prasanna Sep 2, 2011 8:51 AM
As Kerala gears up to observer its biggest festival of the year, e4m takes a look at how marketers are planning to reap the harvest of the Onam festive season. In the first part of the series, the focus is on the kind of spends lined up by white good and jewellery brands...
Sai Prasanna Sep 1, 2011 9:20 AM
The Hyderabad Media House banner, through its flagship brand HMTV, expanded its offerings with the launch of English daily - ‘The Hans India’ on July 16, 2011. The group now plans to launch a Delhi edition of the paper. Also on the anvil are an English news channel in Delhi and a Kannada news channel in Bangalore.
Sai Prasanna Sep 1, 2011 9:01 AM
