Date-wise News
Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’
Percept Sport won the business following a multi-agency pitch. The agency will handle the entire 360-degree management of the Marathon
exchange4media Staff Jan 29, 2013 7:52 PM
Zee TV has appointed Ethnic Channels Group to represent the brand in Canada; gets full distribution from day one
exchange4media Staff Jan 29, 2013 7:43 PM
Shashi Sinha, Sam Balsara, Vikram Sakhuja, C Venkatesan, Kainaz Gazdar, Anuradha Aggarwal, Deepa Harris, Sujit Ganguli among the nominees
exchange4media Staff Jan 29, 2013 7:32 PM
Brandlogist plans to use a mix of communication, including OOH, direct marketing and events, tightly integrated via the digital platform
exchange4media Staff Jan 29, 2013 7:23 PM
The act of sharing authentic brand experiences deepens the power of the brand unlike any other activity, says Rahseed Sait of George P Johnson
Rasheed Sait Jan 29, 2013 7:14 PM
To mark the occasion, Myntra gave users an opportunity to win gift vouchers by being part of the ‘Happy Million Wall’
exchange4media Staff Jan 29, 2013 7:06 PM
In comparison, growth in interest from consumers for online shopping in India was only 40% in the year 2010 – 2011
exchange4media Staff Jan 29, 2013 7:05 PM
Interbrand India will offer Interbrand’s complete suite of brand consulting services, including brand strategy, audit/evaluation, design, brand management and verbal identity
exchange4media Staff Jan 29, 2013 6:56 PM
The client was earlier working with several agencies. Apollo Hospitals has also appointed Lowe Lintas as its creative agency on record
Shanta Saikia Jan 29, 2013 6:52 PM
Mission Mode Project will enhance Government-to-Business services for India’s investor and business communities
exchange4media Staff Jan 29, 2013 6:45 PM
Manhattan Digital has handled specific digital assignments in the past for Zodiac Jewels, which offers a range of jewellery in Panchdhaatu or five metals
exchange4media Staff Jan 29, 2013 6:42 PM
Transit media is fast gaining acceptance as brands target on-the-move consumers. e4m pens down few benefits...
Priyanka Nair Jan 29, 2013 6:37 PM
The partnership will enable live streaming of TV18 and ETV channels bouquet on mobile TV service nexGTv
exchange4media Staff Jan 29, 2013 6:35 PM
The agency will handle traditional media planning and buying for Max India as well as the entire digital mandate
exchange4media Staff Jan 29, 2013 6:32 PM
As many as 35 community radio stations in India out of 126 operate in urban areas, says CII-E&Y report
exchange4media Staff Jan 29, 2013 6:32 PM
Most top publications have shown sub 1% growth, with top 3 publications – Dainik Jagran, Dainik Bhaskar & Hindustan – all growing at 0.3%
exchange4media Staff Jan 29, 2013 6:25 PM
