Percept Sport to manage Vadodara Intl Marathon 2013
Percept Sport won the business following a multi-agency pitch. The agency will handle the entire 360-degree management of the Marathon
Percept Sport has won the mandate to manage the 4th edition of the Vadodara International Marathon, scheduled to be held on Sunday, December 1, 2013.
Percept Sport won the business following a multi-agency pitch. Percept Sport, the strategic business unit of Percept Sports & Entertainment, will handle the entire 360-degree management of the Vadodara International Marathon 2013, including re-packaging, profiling, marketing, implementation and operation of the event. The 4th edition of this event will encompass the 7 km Fun Run, 21 km Half Marathon, and the 42 km Full Marathon.
The Vadodara Marathon has been actively promoted since 2010 by a group of likeminded individuals and a core team of over 100 personalities comprising leading industrialists, educationalists, artists, professionals and home makers. The Marathon has seen growing participation from enthusiasts from all over India, with the 2012 Marathon witnessing over 5,000 participants who came from different parts of the country.
A series of pre-event activities to drive awareness and excitement for the main marathon will span the length of 2013. The first pre-event will be the ‘Midnight Woman’s Marathon’, a first-of-its-kind event in India aimed at highlighting issues related to safety of women in the country. The 7 km marathon will feature only female participants who will run at the stroke of midnight across the city of Vadodara.
