The Country Manager of LinkedIn India talks about the role played by mobile, focus for 2013, challenges in the India market and more…
New advertisers, expansion in new geographies & acceleration in rural consumption will lead to the estimated growth in ad spends
Unilever’s Vijay Sinha, Vodafone’s Anuradha Aggarwal, Grey Group’s Nirvik Singh & Mindshare’s Ravi Rao are some other Indians on the Awards jury
The agency has won the creative mandate for Max Bupa Health Insurance. The business will be handled out of Lowe Lintas Delhi office
The agency has won the creative mandate for Max Bupa Health Insurance. The business will be handled out of Lowe Lintas Delhi office
Google is India’s most trusted internet brand for third straight year; Facebook is a close second. eBay leads online shopping; Naukri leads internet services
As the market moves to convergence, elements that combine to make successful marketing communications have become specialist-driven, says Ruth Stubbs
Wendy Clark of Coca-Cola talks about the brand’s ‘Fans First’ approach, wherein fans have guided conversations, making them a part of the marketing channel
New media is an additional help for print media; it shouldn’t be differentiated, but be combined with print, says CEO of The Times of India
Digital media in India is largely youth-orientated. For those ambitious, this is a chance to rise very quickly, says Brandlogist’s Abhik Choudhury
Soho Square currently has three boutique agencies operating independently in Mumbai, Bangalore and Delhi
The AdFest+D&AD Academy will be unveiled during AdFest 2013 on Mar 17-19. Registration is free of charge, but is limited to 60 delegates per class
Manchanda joins as COO, Deals & Delights. He will be based at the company’s Gurgaon headquarters & shall report to Chief Value Officer Rajendra Gupta
Akhilesh Yadav, Ekta Kapoor, Yuvraj Singh, Sonu Nigam, Mary Kom were amongst the award winners