Date-wise News
Moon TV is banking on daily soaps and more lifestyle related content to beef up its content line-up in its new avatar
Deepa Balasubramanian Feb 28, 2013 10:17 PM
Smart integration, simple creatives & sweet message strategy ensures Bournvita’s campaign stands out
Priyanka Nair Feb 28, 2013 9:56 PM
The President Marketing of Cafe Coffee Day talks about reinventing the digital space, expansion plans and competition from global giant Starbucks
exchange4media Staff Feb 28, 2013 9:52 PM
The reality show will now be adapted in Kannada on ETV Kannada. Telugu, Malayalam, Marathi & Bengali versions also in the pipeline
exchange4media Staff Feb 28, 2013 9:21 PM
In a move to tackle customer apathy towards installing STBs, LCOs in Rajasthan have taken to switching off channels to generate demand for STBs
Abid Hasan Feb 28, 2013 8:37 PM
Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popularity
Synjini Nandi Feb 28, 2013 8:20 PM
Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business
exchange4media Staff Feb 28, 2013 7:58 PM
Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business
exchange4media Staff Feb 28, 2013 7:57 PM
Getit will be referred to as Getit Infomedia and will be wholly owned by its shareholders. Getit investors include Astro Group & Helion Venture Partners
exchange4media Staff Feb 28, 2013 7:23 PM
Tonic Media will use innovative properties online to extend Pune Marriott Hotel’s brand personality to social media
exchange4media Staff Feb 28, 2013 7:21 PM
The account will be handled out of Carat’s Bangalore office. Tzinga is targeted at the 18-25 year age bracket
exchange4media Staff Feb 28, 2013 7:08 PM
With over 28 years of experience, Shah will augment IBF’s efforts in building a robust and profitable broadcasting industry in India
exchange4media Staff Feb 28, 2013 7:08 PM
The deal includes 261 days of live cricket, including two India tours in 2014 and 2019; coverage starts from March 6, 2013
exchange4media Staff Feb 28, 2013 7:06 PM
Manhattan won this account following a multi-agency pitch. The agency will handle Kuoni’s mainstream holidays and MICE businesses
exchange4media Staff Feb 28, 2013 7:05 PM
