Date-wise News
Thums Up campaign once again urges its consumers to live the thunder and push the boundaries to pave their own path
The brand is also spreading health awareness by teaching rural consumers to buy branded products rather than the local, unbranded products
WPP’s Sir Martin Sorrell, Bloomberg’s Andy Lack, JWT’s Tom Doctoroff, Unilever’s Rahul Welde & Maxus’ Vikram Sakhuja are among 47 key speakers
Shobhana Nair Mar 4, 2013 8:38 PM
The OOH plan has over 100 touch points across cities such as Agra, Moradabad, Bareilly, etc. Storyboard Brandcom has executed the campaign
exchange4media Staff Mar 4, 2013 8:33 PM
For advertisers, strong analytics & monitoring system should be in place to measure efficiency of the execution, says MediaSys Solutions’ Tapan Pal
Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect
Abhinav Mohapatra Mar 4, 2013 7:59 PM
You need to do things rationally, but the worst thing that you can do is to have a knee-jerk reaction, says Hero Motocorp’s Senior VP, Mktg & Sales
exchange4media Staff Mar 4, 2013 7:43 PM
With this, the Sony Mobile business also moves from OMD to Initiative – IPG Mediabrands. The total spends are pegged upwards of Rs 300 crore
exchange4media Staff Mar 4, 2013 7:14 PM
Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas
Arshiya Khullar Mar 4, 2013 7:01 PM
Sandeep Aurora, Director Marketing, Intel South Asia showcases how the tech company has gone beyond engineering to create an emotional connect
Abhinav Mohapatra Mar 4, 2013 6:42 PM
MEC’s Shweta Singh demonstrates how the research based tool allows marketers to make a more informed selection of sponsorships & associations
Arshiya Khullar Mar 4, 2013 6:41 PM
Entertainment is the marriage between celebrity, brand, music, sport, & Hyundai has used these to engage with customers, says Hyundai’s Nalin Kapoor
India has become the centre for entrepreneurs, marketers, brands & hence, a centre for all communication ecosystem partners, says e4m’s Annurag Batra
Annurag Batra Mar 4, 2013 2:52 AM
The channel recognised icons in the fields of food, travel, technology, fashion and luxury
exchange4media Staff Mar 4, 2013 12:56 AM
MIMI fuses a variety of structured information, compiled from authentic sources, to provide a composite, granular market-view
exchange4media Staff Mar 4, 2013 12:32 AM
The campaign works on the insight that once a person is ‘active and happy’ themselves only then can he/she contribute to society at large
exchange4media Staff Mar 4, 2013 12:22 AM
