In a bid to target the youth and push the 500 ml bottle, Bisleri has refreshed the ‘Kiss to Drink' campaign and used digital innovation for the first time
IDMA 2013 will be judged by an esteemed jury chaired by Mahendra Swarup, Chairman, Smile Interactive and co-chaired by Vikram Sakhuja, CEO, Maxus Worldwide
Social is breathing new life into content marketing; to be effective, increase trust factor and build up your reputation, says Garima Obrah of Brandlogist
Attractive, yet simple creatives and strategic location makes McDonald’s initiative exchange4media's outdoor campaign of the week
In his new role, Sharma will be responsible for the strategic planning, sales & marketing of company’s consumer & enterprise divisions with immediate effect
Today, video content is almost gadget neutral. Videos provide engaging content that drives social strategy, says the Co-Founder & CEO of Ping Digital
Sharma (popularly known as Venke) served as the Executive Director and Head of Digital at Leo Burnett’s Indonesia office
The win comes following a closely contested multi-agency pitch. Ketchum will also support the company’s mktg activities in key metros and Tier II & III towns
Madhuri Refiners is the second largest oil brand in Madhya Pradesh as per the Nielsen Survey. MX will be working on Madhuri’s range of edible oils
The regulator has taken cognizance of broadcasters failing to adhere to 10+2 ad cap. TRAI & broadcasters to meet today to sort out the issue