`Date-wise News`

TOI earmarks Rs 15 cr for I Lead India campaign; looks to usher in change

The campaign will target 26 cities over three months. Along with print and television, OOH and digital also form part of the engagement plan

Abid Hasan May 27, 2013 8:26 PM

Have Indian brands cracked the Twitter code?

Brands cannot ignore Twitter. Agreed. But do Indian brands understand how to use it right? Digital masters share best practices to be tweet-worthy

Priyanka Nair May 27, 2013 8:21 PM

Jabong: A digital success or a marketing faux pas?

exchange4media takes a look at Jabong’s brand communication and decodes the fashion portal’s strategy of giving digital 90 per cent share in its marketing pie

Saloni Surti May 27, 2013 8:15 PM

MSRDC invites tenders for OOH advertising rights in Mumbai

The Maharashtra State Road Development Corporation has thrown open high visibility outdoor formats, including advtg on flyovers & hoardings, for tenders

Priyanka Nair May 27, 2013 8:09 PM

'Satyamev Jayate' bags Mumbai Press Club’s RedInk Award

Star Plus' show won the Award for Excellence in Journalism; Lifetime Achievement Award for N Ram, ex-Editor-in-Chief, The Hindu & veteran journalist Kuldip Nayar

exchange4media Staff May 27, 2013 7:54 PM

NBSA appoints Justice RV Raveendran as Chairperson

Justice Raveendran succeeds Justice JS Verma, who passed away in April 2013. He retired as a senior judge of Supreme Court on October 14, 2011

exchange4media Staff May 27, 2013 7:51 PM

2-min video: Create work that you would like to see on screen – Piyush Pandey

Though all the participants were extremely creative, they were more award-oriented, said the Exec Chairman & NCD of O&M, India about JWT’s Portfolio Night

Saloni Surti May 27, 2013 7:43 PM

BrizzTV signs up PlatformPlay as monetisation partner in India

Brizz TV has joined hands with PlatformPlay, a start-up launched by Rammohan Sundaram (formerly with NetworkPlay) early in March 2013

exchange4media Staff May 27, 2013 7:41 PM

Lokmat refreshes look with new format & presentation

The objective is to take visual storytelling to the next level and engage more readers with larger photos and infographics

Abid Hasan May 27, 2013 7:40 PM

Big Magic, Spark Punjabi introduce fiction to consolidate position

As part of the change in programming strategy, RBNL is set to introduce a social drama and a mytho drama with titles tweaked for respective markets

Synjini Nandi May 27, 2013 7:39 PM

Industry luminaries to throw light on effective marketing of TV content

The two-day conference by PromaxBDA will be packed with informative sessions. It will be held on May 29 & May 30 in Mumbai

exchange4media Staff May 27, 2013 7:39 PM

Make self regulation more inclusive and robust: Manish Tewari

The I&B Minister feels that revenue models of Indian media groups are not well constructed, which lead to issues like paid news, private treaties & tyranny of TRPs

exchange4media Staff May 27, 2013 7:39 PM

Britannia restructures for enhanced growth; to scale up int’l ops as well

MD Vinita Bali to focus on Int’l & New Business Growth to transition Britannia to an all-embracing food company; COO Varun Berry to lead India operations

exchange4media Staff May 27, 2013 6:21 PM

Red FM increases ad rates by 20 per cent

The hike will be in effect from June 10, 2013 and is a result of escalating costs and inventory crunch

exchange4media Staff May 27, 2013 2:01 AM

Big FM partners with Whirlpool for special summer initiative

‘Big Garmi Ki Chhutti’ enables listeners to take part in a special on-air contest. Over 2,000 listeners call in for a chance to win Whirlpool Neo Ichill refrigerators

exchange4media Staff May 27, 2013 1:38 AM