`Date-wise News`

Grasshoppers bags Better Option Propmart biz

The agency will be handling all ATL & BTL campaigns, including corporate branding for BOP as well as promotion of various premium properties

exchange4media Staff Jun 8, 2013 8:41 PM

Goldmine joins roster of agencies for MTNL mandate

The win comes on the back of a multi-agency pitch process that began in early 2012. The agency’s Delhi office will handle the creative and media duties

exchange4media Staff Jun 8, 2013 8:41 PM

Srikant Sastri moves into consulting role for Publicis Groupe

Sastri will also nurture start-up companies in India & Asia-Pacific as an independent investor. Meanwhile, VivaKi launches search for new Country Chair

exchange4media Staff Jun 8, 2013 8:40 PM

Harvard Business School & MICA develop photonovel case study

The case study dwells on the decision problem faced by the CEO of Eureka Forbes regarding changes to the sales compensation systems

exchange4media Staff Jun 8, 2013 8:27 PM

Billboard of the week: Tata Housing's strategic display

Simple creative & strategic long-term location choice has made Tata Housing’s latest outdoor campaign for its Aveza project stand out amid the clutter

Priyanka Nair Jun 8, 2013 8:09 PM

Reporter's Diary: Dark side of glamour or dark side of you?

A human heart is fragile. No matter how much we deny it, we all have a dark side which is selfish, which wants an escape, observes reporter Saloni Surti

Saloni Surti Jun 8, 2013 7:57 PM

"We've still a little way to go before we have a common currency"

The sheer diversity of our geographical spread & the dynamics of the industry make it difficult to have a common currency, says Mediascope Publicitas’ Robin Carruthers

exchange4media Staff Jun 8, 2013 7:44 PM

"The beauty of social is it tells where people are right now"

The process of connecting the right consumer to the right product at the right place now takes milliseconds, that’s the power of social, says IBM’s John G Noseworthy

exchange4media Staff Jun 8, 2013 7:36 PM