An industry bereft of a measuring tool is hard to imagine; media agency leaders emphasise & advocate the need for ratings for healthy growth of the TV industry
The TAM CEO says that there is a need for more funds & the industry has to work together for the same. Until then, it is unfair to put the blame on TAM
As per sources, MSM and Times Television Network have written to TAM stating they are stopping their weekly subscription with effect from June 6, 2013
The industry needs to come together to address the shortcomings instead of abandoning a system, says the Chairman Media Committee, ISA
Dentsu Creative Impact and Dentsu Media have together bagged the creative and the media duty of Mandom Corporation’s Gatsby range of men’s grooming products
Media needs to view events with an analytical mindset, connecting the dots with lessons of history & day-to-day facts, says Annurag Batra of exchange4media
Sony's recent offer Maharana Pratap, along with Star Plus' to be launched Mahabharat and Zee TV's Jodha Akbar have ensured heavy presence of historical shows
The initiative is to sensitise consumers about filling the CAF in order to exercise their choice of channels and make the payment for the channels of their choice only
In case cable TV subscribers do not submit the forms by June 25, cable TV services will be deactivated till the form is submitted to the concerned MSO
Prior to this, Roy was with MCCS as Biz Head – Events & Special Features, and was responsible for Advertising Revenue for ABP News, ABP Ananda & ABP Majha
Bajwa is currently Head of Microsoft’s Enterprise Biz in India. He takes charge from Sanket Akerkar, who is moving back to the US to take up another assignment in the company
In an exclusive chat with exchange4media, Pawar talks about key focus areas at Publicis, creative freedom for young guns & making tech a part of every solution
Fernando’s core responsibility involves strategising, designing, execution and media planning of outdoor campaign executed across the country