Date-wise News

Firstpost launches 4-min promo for its interactive, video views platform?blur=25

Conceptualised & directed by Contract's Ravi Deshpande, the ad showcases a monologue of a quintessential modern woman panning multiple subjects

exchange4media Staff Jun 18, 2013 4:02 PM

MSM forays into film production in India?blur=25

MSM Motion Pictures has collaborated with Eros International for its first film, titled 'Bajate Raho'. The movie releases on July 26, 2013

exchange4media Staff Jun 18, 2013 3:35 PM

Cannes Lions 2013: 19 shortlists from India in Design Lions?blur=25

19 Indian entries feature among the total 234 entries shortlisted for Design Lions this year. O&M leads Indian agencies with eight entries shortlisted

Twishy Jun 18, 2013 1:45 PM

Cannes Lions 2013: Disappointment for India in Radio Lions?blur=25

Radio Lions is yet another category where it’s been a no show for Indian agencies. The number of entries sent from India this year dropped to 23 from 55 last year

Synjini Nandi Jun 18, 2013 1:25 PM

Cannes Lions 2013: India draws a blank in Cyber Lions?blur=25

Indian agencies will not be running for any metals in the Cyber Lions category once again as none of the 30 entries from India have made it to the shortlist

Priyanka Nair Jun 18, 2013 1:24 PM

Cannes Special: Consumers know brands better than marketers - Experts?blur=25

Industry experts stress that marketers need to build trust among consumers at a time when mktg & advtg are positioned to drive business success like never before

Priyanka Mehra Jun 18, 2013 10:32 AM

Cannes Special: Consumers know brands better than marketers - Experts?blur=25

Industry experts stress that marketers need to build trust among consumers at a time when mktg & advtg are positioned to drive business success like never before

Priyanka Mehra Jun 18, 2013 10:32 AM

Cannes Special: Make finding a brand’s enemy a key strategy: Pete Favat?blur=25

Having an antagonist leads to better creative work, because the brand has something to push against, says the Chief Creative Officer, Arnold Worldwide

Priyanka Mehra Jun 18, 2013 10:31 AM

MediaCom Worldwide sends young contest winner to Cannes Lions?blur=25

MediaCom’s Malaysia staffer Joyce Marion Petiza has won an all-expenses-paid trip to the Young Media Academy at this year’s Cannes Lions Festival

exchange4media Staff Jun 18, 2013 10:29 AM

MediaCom Worldwide sends young contest winner to Cannes Lions?blur=25

MediaCom’s Malaysia staffer Joyce Marion Petiza has won an all-expenses-paid trip to the Young Media Academy at this year’s Cannes Lions Festival

exchange4media Staff Jun 18, 2013 10:29 AM

Cannes Special: Cannes is like a spa for my creative self - Josy Paul?blur=25

I visit Cannes like a pilgrim seeking inspiration, knowledge and blessing, says the Chairman & Chief Creative Officer of BBDO India

Priyanka Mehra Jun 18, 2013 10:28 AM

Cannes Special: Cannes is like a spa for my creative self - Josy Paul?blur=25

I visit Cannes like a pilgrim seeking inspiration, knowledge and blessing, says the Chairman & Chief Creative Officer of BBDO India

Priyanka Mehra Jun 18, 2013 10:27 AM

The spirit of clients taking risk is now coming back: Matthew Mee?blur=25

In an exclusive chat @Cannes Lions, the Global CCO of Mediacom talks about the agency's approach to optimising social & mobile, strengths of Mediacom India and more...

Priyanka Mehra Jun 18, 2013 10:24 AM

The spirit of clients taking risk is now coming back: Matthew Mee?blur=25

In an exclusive chat @Cannes Lions, the Global CCO of Mediacom talks about the agency's approach to optimising social & mobile, strengths of Mediacom India and more...

Priyanka Mehra Jun 18, 2013 10:24 AM

Guest Column: Journalism 3.0 - News ecosystem fast evolving?blur=25

The news ecosystem is fast evolving. With all the new tools & capabilities, we should be entering a new golden age of online journalism, says Alok Verma

Alok Verma Jun 18, 2013 10:14 AM

Cannes Special: India misses the bus in Mobile Lions shortlist?blur=25

None of the nine entries sent for the Mobile Lions category have made it to the shortlist this year

Priyanka Nair Jun 18, 2013 10:06 AM

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India?blur=25

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 18, 2013 10:05 AM

Google introduces product listing ads in India?blur=25

The new ad format connects users to rich product-information such as product images, price and brands

exchange4media Staff Jun 18, 2013 10:04 AM

Over 20% growth for Fox Traveller, NGC post DAS: Keertan Adyanthaya?blur=25

We do not have a pure subscription-based model & there are no plans as of now to go solo, says the MD, NGC Network India & Fox International Channels

Synjini Nandi Jun 18, 2013 10:03 AM

TAM Ratings Row: Bloomberg TV, India TV terminate TAM services?blur=25

Bloomberg TV had raised issues in October 2012, highlighting the disproportionate measuring system & inadequate sample size for measurement of ratings

exchange4media Staff Jun 18, 2013 10:02 AM

TAM Ratings Row: STAR India joins the unsubscription brigade?blur=25

With this, the number of broadcasters pulling out of TAM has gone up to nine & include NDTV, MSM, India TV, Bloomberg TV, Viacom18, Network18, Zee TV & TNN

Abid Hasan Jun 18, 2013 10:01 AM

Cannes Special: 37 Indian entries in Press Lions shortlist?blur=25

Out of a total of 492 shortlisted entries, 37 Indian entries have made it to the Press Lions shortlist, with Taproot leading with 12 entries

Twishy Jun 18, 2013 9:27 AM

Cannes Special: Make finding a brand’s enemy a key strategy: Pete Favat?blur=25

Having an antagonist leads to better creative work, because the brand has something to push against, says the Chief Creative Officer, Arnold Worldwide

Priyanka Mehra Jun 18, 2013 9:26 AM

Cannes Special: 43 entries from India in Outdoor Lions shortlist?blur=25

O&M, McCann Worldgroup India, Grey Worldwide, Taproot, Publicis & Leo Burnett are the six agencies whose entries have made it to the Outdoor Lions shortlist

Priyanka Nair Jun 18, 2013 9:24 AM

Cannes Lions 2013: No show for India in Promo & Activation?blur=25

Out of a total of 265 shortlisted entries, only one entry from DDB Mudra Group made it to the shortlist, but India could not fetch any metals

Twishy Jun 18, 2013 8:06 AM

Cannes Lions 2013: DDB Mudra brings home a Bronze in Direct Lions?blur=25

DDB Mudra's 'Help Desk' campaign for NGO Aarambh helps India secure the only metal, under the best low budget sub-category

Twishy Jun 18, 2013 8:05 AM

Cannes Lions 2013: India grabs a Silver and two Bronze Lions in PR?blur=25

Publicis Communications' campaign for Apollo Tyres fetched a Silver Lion. O&M & Mindshare Fulcrum's entry for HUL and BBDO India's for P&G won a Bronze each

Priyanka Nair Jun 18, 2013 8:03 AM