Date-wise News
The launch of the 'Lost' series will be supported by an extensive online campaign and on-ground promotions in top markets across all seven metros
exchange4media Staff Jul 8, 2013 4:07 PM
Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space
Abhinav Trivedi Jul 8, 2013 9:52 AM
Mallik will initially set up and front expansion plans in the NCR region, before driving the growth agenda internationally
exchange4media Staff Jul 8, 2013 9:51 AM
Telecom brand Uninor awards its creative duties to Bates CHI & Partners. The incumbent agency is Leo Burnett India
Priyanka Mehra Jul 8, 2013 9:48 AM
Vine and Instagram videos can provide numerous business opportunities to brands. exchange4media asks digital experts which of the two offers more scope
Priyanka Nair Jul 8, 2013 9:10 AM
Kartikeya Sharma, MD, ITV Network feels that in the absence of an alternate system, both b’casters & advertisers cannot overlook TAM as it would prove to be detrimental
Abid Hasan Jul 8, 2013 9:05 AM
Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space
Abhinav Trivedi Jul 8, 2013 8:46 AM
Set up by ex-Imprimis CEO Aman Gupta, SPAG will focus on sectors such as pharmaceuticals, healthcare, social and technology, among others
exchange4media Staff Jul 8, 2013 8:20 AM
ITC Classmate's new TVC has children secretly practicing the creation of their signature as the central theme; the earlier campaign rested on a more powerful insight of 'uniqueness'
Mallik will initially set up and front expansion plans in the NCR region, before driving the growth agenda internationally
exchange4media Staff Jul 8, 2013 8:09 AM
Telecom brand Uninor awards its creative duties to Bates CHI & Partners. The incumbent agency is Leo Burnett India
Priyanka Mehra Jul 8, 2013 8:08 AM
Freedom of speech is a cherished Fundamental Right; journalists have the responsibility to stir the conscience of the community, says Annurag Batra of exchange4media
Annurag Batra Jul 8, 2013 8:06 AM
Radio is a free medium & doesn’t have woes such as internet plans & speed, thus attracting more advertisers, says the Biz Head, Radio & Entertainment, HT Media
exchange4media Staff Jul 8, 2013 7:56 AM
Radio offers maximum reach, especially in a city like Mumbai, where people spend half their day commuting. For retail brands, radio plays the role of a very important low-cost medium as they get tailored catchment area and have the opportunity of targeting well.
exchange4media Staff Jul 8, 2013 12:00 AM
