Date-wise News
The win comes on back of a multi-agency pitch. Ogilvy& Mather is the incumbent agency on the account
exchange4media Staff Aug 6, 2013 9:12 PM
The win comes on back of a multi-agency pitch. Ogilvy& Mather is the incumbent agency on the account
exchange4media Staff Aug 6, 2013 8:45 PM
Crayon was founded by Suresh V Shankar & angel funded by a group of individual investors, including Sastri. Sastri’s most recent role was that of VivaKi India Chairperson
exchange4media Staff Aug 6, 2013 5:21 PM
Bezos is buying Washington Post as an individual and will be shelling out $250 million for The Post and other newspapers of The Washington Post Company
exchange4media Staff Aug 6, 2013 5:19 PM
The company reported 31% increase in revenues for radio at Rs 47.3 crore in Q1, while the TV business clocked 37% Y-o-Y growth with revenues at Rs 8.4 crore
exchange4media Staff Aug 6, 2013 2:07 PM
The agency has developed a promotional plan covering prominent areas of western & central Mumbai with large size hoardings placed at strategic locations
exchange4media Staff Aug 6, 2013 1:58 PM
NDTV Group Q1 FY14 operating losses reduced to Rs 12 crore. Net losses reduced from Rs 26 crore to Rs 24 crore on a year-on-year basis
exchange4media Staff Aug 6, 2013 1:56 PM
The agency aims to assist companies in their CSR outreach by bringing the development sector into the corporate sector. Neeta Mishra heads the CSR initiative
exchange4media Staff Aug 6, 2013 1:40 PM
Clift will deliver a talk on digital media and changing brand communications at an exclusive exchange4media conference in Mumbai today
Sneha Ullal Aug 6, 2013 9:45 AM
On the back of the Publicis - Omnicom merger, we explore whether today smaller agencies seem more attractive, given the freedom devoid of network pressure
Priyanka Mehra Aug 6, 2013 9:05 AM
Bachchan joins cricketer Gautam Gambhir as one of the faces of Hindustan Times’ education initiative
exchange4media Staff Aug 6, 2013 8:50 AM
Roland Smith, a senior faculty member and lead researcher at CCL, will serve as its new Vice President and Managing Director, Asia-Pacific
exchange4media Staff Aug 6, 2013 8:25 AM
The insight that the product is so tasty that one would rather chew than talk is good. The characters add to the humour quotient
DDB Mudra West has appointed Satyajeet Kadam & Shagun Seda as Creative Directors for its Mumbai office. The duo joins from TBWA
exchange4media Staff Aug 6, 2013 8:15 AM
Pradesh Today, the Hindi daily from Madhya Pradesh, has re-launched its Gwalior edition after a gap of three years
Abid Hasan Aug 6, 2013 8:13 AM
Clift will deliver a talk on digital media and changing brand communications at an exclusive exchange4media conference in Mumbai today
Sneha Ullal Aug 6, 2013 8:12 AM
Differentiation would come from bringing new experience to consumers, as content will be similar for players in the English movie genre, says the MD, South Asia, HBO
Abhinav Trivedi Aug 6, 2013 8:09 AM
This is Menon's second stint with Draftfcb Ulka. She has over 13 years of experience in advertising and media
exchange4media Staff Aug 6, 2013 8:03 AM
Interactive Avenues has bagged the social media marketing duties of Fiat, following a multi-agency pitch
Priyanka Nair Aug 6, 2013 8:01 AM
A successful marriage requires falling in love many times, always with the same person. Unless agencies woo clients & brands' consumers, relationships do not last, says CCO, Leo Burnett India & Sub Continent
KV Sridhar Aug 6, 2013 8:00 AM
Havas Media India has won back the media mandate for Bloomberg TV India. The account was with Aegis Media’s Vizeum India for a short while
exchange4media Staff Aug 6, 2013 7:53 AM
The appointment comes after a detailed review process & will see Scarecrow assume responsibility for launching the channel’s brand identity & positioning across key markets
exchange4media Staff Aug 6, 2013 7:52 AM
Focus Circle Brands' knowledge about women's wear market & experience in experiential lifestyle retail has positioned it as our preferred choice, says Anant Daga, CEO, TCNS Clothing
exchange4media Staff Aug 6, 2013 7:45 AM
Seventynine has tied up with India Today Group to deliver video and other ad solutions on its App and WAP properties on mobile
exchange4media Staff Aug 6, 2013 7:44 AM
