This is in addition to the already existing Wego brand that the agency handles. Dentsu will be responsible for the account's campaign planning & creative executions across TV & print media
Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron
According to sources, Kalbag announced his decision to step down to his team yesterday. He had joined the India Today Group in June 2010
The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression
Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron
The Aidem team possesses expertise in developing the right positioning & pricing strategies, as also identifying all possible revenue streams, says Usman Faheed, MD, Channel UFX
Bank guarantee, licence fee & entry fee are the main issues highlighted in the consultation paper. Oct 15 is the last date for receiving comments from stakeholders
Brands have made Big Data a complex issue by attaching scientific & mathematical hassles to it, says the General Manager - Marketing and Operations of Microsoft SMSG India
The VP & Business Head of Times Internet talks about Times Points and how it is centered on a non-transactional relationship
Ambiguity prevails over the ad cap issue; the next week will hopefully decide the course of action. Meanwhile, channels following the mandate are engaging in serious discussions with advertisers on ad rate hike
As per the comScore data for the month of July, users spent 14 crore and 70 lakh minutes surfing the dainikbhaskar.com website
According to sources, Kalbag announced his decision to step down to his team yesterday. He had joined the India Today Group in June 2010